Twitter is King on the Second Screen

Twitter's logo is located on many second screens.Ellen’s Oscar-selfie, otherwise known as the selfie that broke Twitter, became the most retweeted tweet of all time with over 2 million tweets just hours after posting. TV viewers live-tweeting TV programs has become a phenomenon in recent years with shows creating unique hashtags and twitter accounts. Ellen’s Oscar-selfie is just one example of how the social network is dominating the second screen world.

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Trendrr: Calculating Social Media Engagement on TV Programs

The NCAA’s March Madness continued this past weekend. Despite everyone’s brackets being busted and Kevin Ware breaking his leg (graphic) the show had to go on! Due to the real time drama social media was there to witness it all unfold. And thanks to the revolutionary analytical tool, Trendrr, we could see how it did. 


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