Brand Battles on Twitter: Oreo vs. AMC Theatres


Twitter is becoming a new means of communication, specifically for company’s that wish to voice their opinions, concerns, and comments regarding their competitors. This new type of communication has been given the title “brand battles,”and these brand battles have become extremely prevalent throughout twitter. Although they are not nearly as entertaining as the feuds between celebrities, there are surely some brand battles that should not be missed.  Continue reading