NBC Thinks Bigger is Better

Digital allows NBC to up coverage of Sochi Olympics  NBC logo over Olympic rings

The 2012 London Summer Olympics proved to be a rough time for NBC.  Following the delayed broadcasting of the opening ceremonies and many anticipated events, the network found itself the subject of Twitter’s trending #FailNBC.  This go-round, however, NBC promises not to disappoint.  Its solution?  Digital coverage – and lots of it.

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