The Power of Unleashing Digital Communication

Digital communication can help you unlock new audiences that you never thought existed. Social media consists of blogs, microblogs, social networking, social news, online communities, podcasts, video sharing, messaging, and streaming videos. PR practitioners may think a social media strategy is straightforward and the same for every channel. However, each social media channel was not created the same. You can no longer get away with copying and pasting the same copy of your Facebook post to your Instagram post.

Why can’t I Copy n’ Paste?

There are two completely different audiences and social media come in all shapes and sizes. Once you match the right channel to your certain audience, you are golden. For instance, if you are trying to reach an audience of 65 and up it may be useful to know that 50% are on Facebook, while only 13% are on Instagram. If you are trying to reach ages 18 to 29 it may be a better use of your time and money to use Instagram over LinkedIn given 71% are on Instagram and just 30% are on LinkedIn. Check out this Pew Research article and this social media demographic blog to learn more.

How do I monitor?

Meltwater, Sprout Social, Agorapulse, and Rival IQ are essential tools to help you monitor digital communication feedback for your company. What should I look out for? In general, ignore the lovers and haters because overcoming hate and love can be a fruitless activity. The ones in the middle are what you should pay attention to. In addition, try not to let your clients see the lovers and the haters. Discover the serial detractors and take action. Look for an issue that is heightening and take quick action before it turns into a paracrisis or a crisis. Remember to look out for legitimate problems, complaints, questions, and anything out of the ordinary. All of these simple monitoring strategies can ultimately save your brand. 

At the Bare Minimum

The minimum your company should be doing to keep digital communication king is having a website that provides quick information, think of it as a reference place. Write engaging blogs that provide conversations. Promote these blogs through all of your social channels. Provide feedback through comments, replies, DMs, shares, and emails. Customers are looking for a response when they go to your social media platforms. Lastly, include special channels such as podcasts and videos. 

Lastly, if you remember that digital communication is king, it can transform your brand by unleashing powerful new audiences.