Working with bloggers and influencers is a relatively new concept with little “textbook” advice on the subject. It can be difficult to create positive influencer relations. Anyone can work with an influencer once. The challenging part is creating positive recurring collaboration. How is this done? Below, we are sharing four tips from a micro-influencer.Continue reading
Each time you open up Instagram, you see a flood of celebrities promoting products to their millions of followers. As a marketer, wanting these mega-influencers to promote your product can be tempting. Unless you have $30,000 to burn, micro-influencers are for you. Keep reading to learn why your business should be partnering with micro-influencers.
A micro-influencer is loosely defined as someone with anywhere between 1,000 and 100,000 followers. Despite their smaller following, micro-influencers have much higher engagement rates than larger influencers.
According to Impact, users with 1,000 followers generated 85% higher engagement than those having 100,000 followers. If you really want more eyes on your brand, micro-influencers are the way to go.
Why Partner with Micro-Influencers?
- Target consumers in niche environments. Micro-influencers tend to be focused on a few topics and have closer connections with their followers. Gaining the trust of their fanbase will give you access to previously off-limits audiences.
- It’s cost effective. According to Curalate, 84% of micro-influencers on Instagram charge less than $250 and 97% charge less than $500. Learn more about how much it costs to partner with micro-influencers here.
- They can provide a competitive edge. Your competition is likely not partnering with micro-influencers. Its easy to underestimate their power. Utilize their influence to edge out the competition.
How to Partner with Micro-Influencers
The hardest part of partnering with micro-influencers is finding them. Depending on your industry there are several places you can look.
To start, look on the blogosphere. Micro-influencers tend to comment on the blogs of larger influencers. You can also connect with influencers at industry conferences to form partnerships in person.
Once you find an influencer you like, check out their social accounts, websites, and blogs. Look at the kind of content they share to see if they would be interested in working with you.
It is important to note that micro-influencers can be more particular about their partnerships than big influencers. They value their reputation and want to remain authentic. Be sure your offer focuses on how the partnership benefits the influencer’s audience.
Ways They Can Promote You
- Social Media. Instagram is most popular with influencers. Get creative by having your brand do a takeover of the influencer’s account.
- Product Reviews. Remember that the influencer will write an honest review, not a positive one. If you are confident in your product, this can be a great way to increase sales.
- Storytelling. Work with the influencer to tell a story. A meaningful story will help audiences actually care about your product.
The Bottom Line
Influencer marketing doesn’t have to break the bank. Partner with micro-influencers to break into new audiences and increase brand awareness.
Snapchat, a social platform popular among Gen Z, is most commonly known for its quick and vanishing Snapchats via selfies or messages. The “Discover” pages of Snapchat, however, have given companies business on Snapchat with the opportunity to advertise to and interact with younger audiences. Keep reading to learn how to leverage your business on Snapchat.Continue reading
What began as something that could make a hot dog dance on countertops is now what can make your living room turn to lava. The recently developed Snapchat augmented reality feature uses advanced technology to transform ground surfaces into an element of your choice. Foreshadowing limitless possibilities for advertisers and businessmen alike, the new component can change any human’ s perspective on physical settings.Continue reading
Whether you are searching for an internship, job, or business opportunity it is important to make sure your LinkedIn profile is a strong representation of you and your background. LinkedIn is now one of the top social networking platforms in the world. Many people are turning to it for their sole job search platform. In many ways, your LinkedIn profile can make or break you in terms of networking and applying for jobs. There are many dos and don’ts of LinkedIn that will help you create a job-winning profile.Continue reading
Dallas is known for landmarks such as American Airlines Center, its vibrant Deep Ellum district, and “Jerry World”, otherwise known as AT&T Stadium which hosts the Dallas Cowboys. But as of late, the “Leaning Tower of Dallas” has taken over social media, utilizing #leaningtowerofdallas in their posts.Continue reading
It’s happened to all of us. You’re scrolling on your phone on a Sunday afternoon, and the notification buzzes across your iPhone screen, “Your screen time was up 15 percent from last week for an average of 2 hours per day.” These days, it’s easy to forget to take breaks and spend time away from screens. So, here are a few tips for spending screen-less time each day.Continue reading
Journalism is a writing profession but is also the activity of writing for news, magazine, and online publication. Influencing is when a person has a compelling force of persuasion affecting others’ actions, behaviors, and opinions. Journalists and Influencers alike can both be fashion writers in this digital world.Continue reading
Three Tips to Help you Build a Dynamic Social Media Team
When it comes to building a social media team that is right for your company, it is easy to become overwhelmed when considering the time and resources it will take. Social media has the ability to give you a unique way of engaging with your target audience. If you want to take full advantage of everything social media has to offer, you must have a team that is appropriate for your brand.Continue reading
TikTok is a social media app that has taken the internet by storm. This app lets users post short lip-synced, music, talent, or comedy videos up to 15 seconds long for millions of users to see. In 2017, a new version of the app Musical.ly hit the market, and TikTok was born. If your company’s target audience includes anyone between the ages of 13 and 30, you need to be an expert on TikTok.Continue reading
Whether you work for a small business or a multinational corporation, following and updating your social media strategy is key to a shot at digital success. There are important basics each strategy should have to get the most out of your organization’s social media.Continue reading
Today, social media feeds overflow with sponsored posts and #ads. Influencer marketing has quickly emerged transforming how brands communicate with potential consumers about their products and services. The right influencer will circulate engagement and resonate within various digital networks. Working with influencers is an effective social media strategy that will increase brand recognition and drive traffic to your website and stores. But first, learn how to build relationships with influencers in order to create authentic social content. Working with influencers is key to your digital success so here are a few tips to get started.Continue reading
Back in the day, people would tune in to their favorite radio station to hear news, music, and gossip. Today, podcasts are people’s go-to for learning about new topics and staying informed. Think of podcasts like books. You can listen to podcasts about crime, comedy, professionalism, and thousands of niches. People are constantly on the go. Podcasts are favored because you can listen anytime, anywhere. Many people are choosing podcasts over videos and books. But what does this mean for your business? Below are a few ways to use podcasts to help your business.Continue reading
Last Wednesday, Facebook’s WhatsApp reached 2 billion+ users around the globe. Now recognized as the world’s largest messaging platform since Facebook’s inquiry of the company in 2014, the many benefits of WhatsApp have clearly been acknowledged by the majority of individuals. However, whether it be because of the application’s lack of advertisements or the popularity of other messaging platforms, businesses have had the tendency to overlook WhatsApp’s profitability. Despite the increasing numbers of individuals acknowledging the app’s benefits, companies seem to need further rationale behind the known reasons to use WhatsApp. The following justifications should help those communities gain better perspective on Facebook’s best messaging platform, WhatsApp.Continue reading
Even though Twitter has been around for about 13 years, people still wonder how to gain followers on this incredibly popular app. A higher follower count means more people are interested in reading your content, and therefore, you gain more influence. Twitter has an average of over 330 million monthly active users, meaning the opportunities are endless when it comes to growing your Twitter community size.
Here are some steps to help you get started on building a large Twitter community and how to gain followers:
#1 ABT: Always Be Tweeting
The more tweets you create, the greater the likelihood is of you gaining more followers. Coschedule states that the best tweet frequency practice is three to seven tweets per day. When it comes to Twitter, your content can pretty much be whatever you want it to be. Tweet a link to an interesting article, give your opinion on the season premiere of your favorite show, etc. By continuing to be active and engaging on the platform, you can show users that your content is worth following.
#2 Everyone Loves Pictures
There are a lot of different tips and information out there on how to gain followers on Twitter, however, a simple fact remains. People love pictures. Tweets that have a graphic or visual content of some sort usually receive more likes, retweets, comments, and shares. Colorful, interesting pictures that grab someone’s attention will encourage people scrolling down their timeline to check out your profile and feed.
#3 Hashtag help
At this point, most people know what hashtags are and their importance to social media. Hashtags can help direct people to your Twitter profile by simply clicking on them, and using them throughout your tweets can boost their popularity. Try using hashtags that are relevant to your post, while still popular enough topics that people are likely to click on them.
Above is a good example of a tweet that utilizes interesting content, a graphic, and relevant hashtags. Remember: tweet content that you care about, and chances are others will too!
Looking for some TikTok tips and tricks? Look no further! By now, everyone has heard about the latest social media app taking the world by storm: TikTok. Yes, I spelled it correctly. Not “tick tock” or “tictoc” but simply, TikTok. According to TikTok’s website, TikTok is “…the leading desination for short-form mobile video. Our mission is to inspire creativity and bring joy”.
With over 500 million active users worldwide, it’s no surprise that this app is becoming one of the fastest growing video sharing platforms. Famous users such as Charli D’Amelio, Loren Gray, and Riyaz Aly have racked up millions of followers through their quick videos, from dancing to singing to comedy and everything in between. So the question is: how do you create quality content on this popular app?
Top Three Tik Tok Tips & Tricks
#1 Quality Content
When making your first TikTok, ask yourself what kind of videos do I like? And go from there. If you enjoy watching lip syncs, find a song you like and show off some cool dance moves. If you prefer more comedic videos, put some thought into a sketch or bit and maybe have some friends join in! Remember: if you don’t like the content you’re putting out there, others probably won’t like it either.
#2 Hashtag, Hashtag, Hashtag
One of the most essential TikTok tips and tricks is to utilize hashtags when posting your videos. Without hashtags, only your followers will get to see your content. Using hashtags, especially the popular ones, can be a great way to get exposure and likes on the platform. Some good hashtags that work for any video include the “for you” page, such as #fyp or #foryoupage. You can also get more specific with the hashtags depending on the content of your video.
#3 HAVE FUN!
It’s especially important to remember, out of all the TikTok tips and tricks, the most important one is to have fun. TikTok is an app that is meant to bring joy to people around the world, including you!
Content creators have become huge on Instagram. These creators are “responsible for the contribution of information to any media and most especially to digital media.” Becoming a successful Instagram content creator isn’t as hard as people may think. Successful Instagrams aren’t solely based on follower count. An essential aspect of becoming an influential account is having an engaged audience and quality content. Producing striking media will enhance the story you are trying to tell your audience. Remember that content creation is the visual aspect of storytelling and how you create deeper connections with your followers. Here are a few tips to help you become a successful Instagram content creator.Continue reading
Investing in social ads is one of the quickest and most effective ways to target consumers. Social advertisements are not only extremely low-cost relative to other marketing tactics, but they allow businesses creative and versatile ways to promote their products. Keep reading to learn how your business can utilize social ads.
According to SproutSocial, investing in social ads that are dynamic and direct is the third most important social media trend in 2020. Consumers are increasingly comfortable with social advertisements, and brands are taking notice.
As ads becoming more advanced, businesses have even more opportunities to capitalize on this cost-effective and widespread marketing tactic.
For instance, Facebook’s recent addition of personalized ad experiences automatically deliver more relevant ads to all users. Combining company data with user insights creates intent signals that help Facebook deliver the more tailored ad experience.
Part of Facebook’s personalized ad experiences includes multiple-text optimization in single ads. This features allows advertisers to input multiple text options for the headline, description, and link. Based on individual preferences identified by machine learning models, Facebook optimizes for delivery and performance using the variations of the text options.
A Platform Breakdown
Trying to figure out which platform is best for your business? Got you covered.
Facebook is a platform that is popular among a wide range of demographics. Its a great place to test the social ad waters and build brand awareness. As mentioned above, the site also offers a wide range of targeting options, making it easy to get started.
Instagram targets millennial and Gen Z consumers. With the rise of mega-influencers bolstered by sponsorships, the app leans itself to a shopping experience. Investing in social ads on Instagram can send traffic to your website, create brand awareness, and drive foot traffic to online stores.
Twitter ads works toward three business objectives:
- Increasing website clicks.
- Promoting Tweet engagement.
- Increasing Twitter followers.
Tips for Investing in Social Ads
- Know your target audience. Researching and profiling the type of consumer you want to target will tell you how to get their attention. For example, Gen Z is interested in personalized ads and will pay a higher premium for products that emphasize their individuality.
- Create ads that reflect your organic posts. Users are much more likely to not scroll past a sponsored post if it resembles an organic one. Style your ads like those on your page.
- Highlight deals and offers. People are more likely to click on ads for items that will save them money.
- Measure your results. Determine how many clicks and purchases stem from your social ads. Edit accordingly.
Although social ads may seem like a small piece of the marketing pie, they are sure to boost your business and spread awareness without breaking the bank.
As society changes, personal branding is becoming more important than ever. For example, have you ever done a quick google search of your name? The articles, pictures, and social media that pop up is your personal brand. This will be peoples first impression of you, so making sure that it represents your character and what you value can advance you professionally and socially. Personal branding within our society allows an individual to be the manager of their life without having to depend on someone else. A strong personal brand gives you the autonomy to control the way the public perceives you. Here is why personal branding is so important within our society!Continue reading
At first glance, it’s difficult to find more than lip-synching videos and choreographed dances posted by teenagers on TikTok. Most recently, famous TikTok stars such as Charli D’Amelio and Addison Rae were seen at the 2020 Celebrity All-Star game. However, this video-based social application goes beyond personal popularity among Gen Z. TikTok is transforming the way brands can digitally communicate with their customers. It’s time for your business to use TikTok and gain followers.
Ok Boomer! Let’s engage with Gen Z
Social media today is all about engagement. Creative digital content drives customers to your website, store and products. Most brands focus their social media efforts and strategies on applications such as Instagram and Facebook. But TikTok, has over 500 million active users per month. This is a perfect opportunity for brands to increase awareness within Gen Z and millennials.
The first step in engaging with younger audiences is highlighting the lighter side of your business. Use TikTok and gain followers for your brand through laughter. In fact, younger generations are most responsive to humour on their social feeds. Comedy unites individuals and shares a more humane side of a brand rather than corporate. TikTok invites users to share funny and quick videos and brands now have the opportunity to shift their social content. What works on Instagram such as sponsored posts, won’t go viral on this quirky app. TikTok has a vast selection of music and memes that will enable your creative marketing efforts.
Dance online and drive traffic to stores
Here are a few video ideas based on your industry to use TikTok and gain followers. If you are in the restaurant industry, highlight your menu items with a dance challenge. Choreographed dances on TikTok quickly go viral and invite thousands to participate as well. One brand that used TikTok to gain brand awareness was Chipotle. #GuacDanceChallenge went viral as Chipotle challenged their followers to show off their best dance moves while raising attention for the restaurant’s offering of free guacamole. Chipotle used TikTok to drive foot traffic in stores and engage with their younger consumers online.
Chipotle, however, isn’t the only brand using TikTok. Organizations such as the National Basketball Association (NBA) use TikTok to post bloopers during games or behind the scene moments while a team travels. The NBA is enabling users to witness their favorite players not only on the court, but off the court as well. Use your brand’s TikTok and gain followers by sharing about employees and everyday moments in the office. A business is more than it’s products and social apps like TikTok are a creative way to engage your employees with your followers.
A final note, TikTok tips
TikTok is meant to be fun. There are no rules and most importantly, you have creative freedom to showcase your brand. Post silly videos that engage users and invite them to recreate and add a personal twist. Ultimately, if your business wants to reach a younger audience use Tiktok and gain followers.