4 Facebook Business Page Do’s and Don’ts

Want your brand to be seen by the world? Facebook is your best option. With over 2 billion users, Facebook is the top social media site that allows users to stay in touch with their family and friends. Along with personal users, Facebook allows businesses to make pages. Business pages allow companies to update and interact with their customers. We are here to give you tips on how to make a successful Facebook business page.

Do: post at strategic times

Sproutsocial's research done on global Facebook engagement times. This graph shows the highest and lowest engagement times for each day of the week.
A graphic from sproutsocial’s study on global Facebook engagement

According to a study done by sproutsocial, the best times to post are between 10 a.m. and 1 p.m. on the weekdays. Posts on in the early morning and evenings typically do not do as well. Take this tips into consideration the next time you post and you will learn what time of day works best for your page.

Don’t: post too often.

While it may seem like more posts will get you more attention, recent studies have proven the opposite. According to a study by HubSpot, organizations that posted 60+ times a month received 60% fewer clicks than organizations that posted 1-5 times per month. All in all, quality is more important than quantity.

Do: post content relevant to your brand.

Content can be both original and reposted. Either way, all content should be relevant to your brand. Always keep in mind why your followers are actually following you and what they want to see. If it does seem “random”, use your caption as a space to explain to your audience why it is relevant.

Don’t: post political opinions

Although your followers may identify with your organization’s mission, that does not guarantee their political stance aligns as well. It is best to practice posting messages and images that do not contain political biases.

Remember, the internet is forever– think before you post!

Managing Digital Marketing Budget

Digital Marketing are faster and more efficient for organizations to utilize. They are extremely convenient for both consumers and business, however, they cost money. Digital marketing requires investment from companies, and when done correctly, this investment will yield a significant return on investment (ROI).

The amount your company budgets for digital marketing is dependent on your goals. Here are some ways to prioritize your digital marketing budget based on your company’s needs.

Strategize

Designate time and energy to create a well-written strategy for digital marketing. It is essential to set goals and objectives for your marketing and allocate funds to meet these goals. The cost of digital marketing is dependent on your specific goals. Money should be spent on opportunities that will likely yield strong results.

Research

Research the type of messaging your audience best responds to. Spend money creating messages that clearly relay your intended message on the appropriate channel in order to spark the desired action from your audience. The more time spent on research will save your company money. Money should be set aside for market research so that the company can best identify the most effective means of marketing communication and drive the best results.

Be Cost-Conscious

There are rarely fixed-costs in digital marketing. Promotions such as Facebook and Google Ad campaigns vary in pricing. Estimating costs can be a difficult task. Be aware of hidden costs and dedicate time to research, content creation, and data analysis. Plan for hidden costs. If you fail to acknowledge the spending possibilities, you will not have a manageable budget. Always be one step ahead.

Prioritize

To effectively budget for digital marketing, prioritize maximizing profits and minimizing costs. Monitor the success of your strategies and identify what works and what does not. Be aware of the results that yield from your efforts in order to maximize your digital marketing budget. Spend on smart, strategized marketing rather than spending on marketing in general. There are many tools you can use to analyze the success of your digital marketing efforts. Check out some more information on how to evaluate the success of your efforts.

https://mixpanel.com/?from=adwords_brand-exact&utm_source=google&utm_medium=cpc&utm_campaign=brand_-_exact&utm_content=mixpanel&utm_term=mixpanel&theme=&gclid=Cj0KCQiAk-7jBRD9ARIsAEy8mh46FB3r1dYBXNoPAkDnrEmCSn6t9l-PB8AxodJTEUXPJbh35XIcFW8aAsu2EALw_wcB

https://www.hotjar.com/

https://help.optimizely.com/Integrate_Other_Platforms/Integrate_Optimizely_X_with_Mixpanel

Ellie Wells

Blog 3

CCPA 4335

The Power of Instagram Stories

Stickers, music and GIFs, oh my! Are you ready to embrace the powerful Instagram Stories tool? Read on for a step-by-step guide on creating beautiful, engaging Stories to expand your reach and interaction with your audience.

Instagram Stories are on the rise.

Producing content for Instagram can feel like a full time job, and Stories are in a league of their own. However, Stories serve a different function than a traditional static post. Over 400 million people use Stories daily. From following along with your favorite brands and influencers to connecting with friends, the Stories feature allows several different types of engagement.

The power of Stories lies with the exclusive, personal experience that connects your organization to its followers. Since the posts you create in this feature are time sensitive, there is a sense of urgency around the content. Use the Questions sticker to gather responses from your audience in real-time, take a Poll and share the results or add music to a Boomerang to engage with your audience. These features allow you to create truly unique content that will only leave your followers wanting more.

There are several different categories your potential Story content will fall into: Tutorials, user generated content, behind-the-scenes and special announcements. You can also use Stories to draw attention to a new static post. Oftentimes, your followers will see the Story before the static post and will redirect their attention to your page to check out the new post. The same rings true with static posts: don’t be afraid to point your followers to your Stories in the caption!

As the popularity of Stories continues to grow, follow these tips to keep your content on par: use a variety of video, Boomerang and static photography, keep your writing clear and concise and incorporate interactive elements whenever possible. Instagram Stories are a great way to have fun with your followers!

How to Maximize a Twitter Presence with 5 Easy Tips

Twitter is a platform that is most difficult to master, especially when it comes to an organization. It is often overlooked and most don’t understand how to maximize an organization’s presence. But, with these 5 easy tips, understanding Twitter and how to become present will be easier than ever.

#1: Use keywords

Utilize words that the audience is most likely to look up. These are words that have anything pertaining to what the organization does, its core values, and key distinctions. Twitter has even published an article discussing how to maximize the usage of key words in relation to establishing an organization’s presence. By using these words that the target audience will look up, it will drive more traffic to the organization’s website and other social media platforms.

#2: Use hashtags

Hashtags, especially popular and catchy ones, will drive traffic to the organization’s page. Coming up with a phrase that is two, maybe three words long and making it a staple on all relevant tweets will make the organization’s content seem more interesting. Also, when a hashtag is catchy, it becomes memorable and that is how potential clients and the public remember the organization initially. 

Blue magnifying glass with white hashtag inside

#3: Target Social Media Influencers

Catch the attention of influencers with a high following and high engagement. By targeting tweets towards these influencers, it creates the hope that it will catch their attention. By drawing these individuals to the organization, it also creates a bigger buzz through word of mouth. But, the most important aspect is that these influencers will eventually begin to tag the organization’s handle in their own tweets. Followers of these influencers will begin to take notice and will therefore be drawn to the organization’s Twitter page and eventually the website.

#4: Less Is Always More

It used to be that Twitter only allowed 140 character tweets. Now, with the expansion to 280 characters, it can be tempting to try and fill the space with as much writing as possible. However, making sure that the tweet is straight forward is more important than the fluff that can be thrown in there. Potential clients and fans of popular organizations want tweets that will be short, concise, but are also attention grabbing. In this case and because space is limited, less is always more. It isn’t necessary to fill all 280 characters if it doesn’t make sense and the audience isn’t interested. Create a single sentence that will draw in the audience and leave them constantly checking back for more tweets.

#5: Consistency is KEY

For any successful organization to create a successful presence on social media, consistency is key. But, this is especially true when it comes to Twitter. Because Twitter is a fast-paced and consistent media outlet, it is especially important to remain consistent. Followers are always looking for updates and when an organization goes long periods of time without tweeting, followers become confused and uninterested. This leads people to unfollow the account and therefore forget about the organization. Keep followers interested and remain consistent. 

Twitter is a difficult platform to master, but following these 5 tips will insure the perfect baseline to creating a successful presence. 

What PR professionals need to know about Facebook.

Facebook is an ever-changing social media platform, keep reading to find out how to stay on top of one of the most popular social media sites worldwide.

The basics.

Facebook is one of the largest social media platforms in the world. With over 2 billion users, the majority of the world is connected through this site.

The iconic Facebook logo

For your organization, understanding how to build and maintain a substantial following is the key to the success. First you must create a Facebook page. This is not a group or a person. This page represents your organization as an entity and can be viewed and followed by the public.

There are also features such as Facebook live and Facebook stories. These are extremely important to utilize to convey your message.

Facebook pages.

As previously mentioned, your organization exists on Facebook via a page. You can create one by going to facebook.com/business, and choose “create a page.” From here, you have the option of small or large business, brand or product, and more. Customizing your page to represent your organization is important so that you can reach as many people as possible.

Connect to people with Facebook groups.

On this page, you can repost content from your organization’s website. Additionally, you can post articles and promote other social media from this group. The bigger your following grows, the more attention your organization gets. Also, this is a good tool to use to make big announcements or statements.

Facebook stories.

Facebook groups now have the ability to utilize the story feature. Stories are a place where organizations can post content for only 24 hours. This remains at the top of the screen and users are notified when it is posted.

Stories are a great way to interact with the group and to keep users interested. By sending the notification when your organization posts a story, they are automatically drawn back to the page. It will increase traffic and popularity for not only the group, but your organization.

Bottom line.

Facebook is such a popular, well known, and universally used social media platform. Therefore, it is important for organizations to understand how to utilize it to the best of their ability. By creating a group and growing a following, you can reach hundreds of thousands of users.

How Can Instagram Influencers Elevate Your Brand?

2019 is the year of Instagram influencers. Read below to find out why!

Image result for influencer marketing

Social media platforms are now home to the world’s most successful, engaging influencers. Brands form partnerships with influencers, in exchange for social media promotions and advertisements. These brand-influencer relationships drive awareness to the brand, create social buzz, and establish a product’s credibility. Ultimately, a brand-influencer partnership is a win-win scenario for both parties.

Are there different types of influencers? Yes! Social media is filled with a diverse, vast amount of social media influencers. Each influencer has their personal niche, audience, reach and personality. Typically, macro influencers have a high engagement rate and a large following of thousands or millions of users. Examples of macro influencers are Kim Kardashian, Lady Gaga, and Justin Bieber. On the other hand, micro influencers are individual accounts with a smaller following. This number ranges between 2,000 to 30,000 followers. While a low following number looks unattractive to brands, micro influencers produce content for a targeted audience. Typically, micro influencers are more personable – therefore, allowing their followers to form trust and credibility with represented products and brands. To read more about macro vs. micro influencers, click here!

Image result for selena gomez instagram
Selena Gomez, a macro influencer, is one of Instagram’s most followed individuals.

Where do I find influencers to partner with or follow? To begin connecting with influencers, start by checking out relevant hashtags. For example, a fashion influencer will most likely hashtag words such as, “#fashion or #style”. By clicking through relevant hashtags, a user or brand will find relevant posts and accounts that relate to that topic. Besides checking out hashtags, look at who other notable brands are following or frequently post with. For example, high-fashion brands will most likely post about or with Instagram influencers.

What are certain factors to consider when partnering with an influencer? Before forming a partnership, a brand must ensure that the influencer’s content aligns with the company’s target audience, values, and style. Next, a brand must determine that the influencer has a high level of engagement, a frequent posting schedule, and an aesthetic feed.

Image result for instagram influencers
An accurate example of an influencer collaborating with a brand.

What are red flags to consider before forming a brand partnership with an Instagram influencer? Before forming a relationship with a social media influencer, brands should keep an eye out for any potential red flags. For example, red flags would include repetitive, low-quality, or infrequent content. If an influencer fails to engage with their audience, followers tend to lose interest in his or her content. It is important for an influencer to not only stay connected with his or her followers, but remain on-brand at all times.

Ready to begin following Instagram’s most notable influencers? Click this link to see Forbes’ top 15 Instagram influencers.

How to Maintain a Healthy Relationship with Social Media

We can all empathize with the struggles of social media. Whether it’s not knowing when to log off, posting to much/not enough, or even the ever-growing unrealistic posts that are slowing clogging our feeds and our minds. What’s important is to realize that this is a struggle for anyone who has a social media account. Some see the simple solution of just deleting your accounts. But is it really that simple? In this day in age, it’s not. 

Deleting all accounts is simply unrealistic. Social media is as much as a blessing as it is a curse. Now that it’s readily available across the globe, its necessity. Now we’re met with two options: admit defeat or figure out how to healthily navigate the turbulent maze that is social media. Let’s keep it simple: stay in touch with reality. 

Social media is great for helping us connect and keep in touch with people we care about but it comes at a cost. As inspiring as it can be, we need to remember that not everything is as it appears on a post. Looking at edited, perfect posts can take a toll on your view of reality. Don’t forget: what people post is not a reality. It can symbolize what they wish was real but nowadays its extremely rare to see a post that hasn’t be edited. Also, don’t forget to look up. We get engrossed in what’s on the tiny screen in our hands and forget to enjoy our everyday surroundings.

Go Live with LinkedIn Live

Some might say LinkedIn is a little late to the live-streaming party… but better late than never! In mid-February, LinkedIn added a live-streaming option to its network called “LinkedIn Live”. Give this new feature a test run and go live with LinkedIn Live!

Linked in enters the world of live-streaming

Video features began to launch back in August 2017 on LinkedIn. Since then, live-streaming has been the most requested video feature for this professional social network. Initially, the new feature will only be offered in America via invite-only. So, if you want to be one of the first to test this feature, you can apply through a contact form in the coming weeks. If things go well with LinkedIn Live, expect a broader rollout of people going live with LinkedIn in the future. 

Why Live-Stream?

Live-stream has a major impact on the world today. It changes the way we receive news. It allows people to inform and learn globally. It assists businesses with educating customers on products. The list goes on and on. Live-streaming in our world today gives people the power to share content. Start taking advantage of this feature and begin incorporating it into your lifestyle.

When Would You Use This Feature?

This feature adds value to:

  • Conference calls
  • Weekly Meetings
  • Video product announcements
  • Sharing tips
  • Q&As

Interactions are now more engaging and timely. Such social innovation to this rather professional social network aids in establishing, cultivating and sharing big moments digitally. The positive impact is already noticeable. 

How Does This Benefit PR Professionals?

Now, you have the ability to gain audience insight. You can see views, comments and engagements instantly from LinkedIn Live. Plus, you can see the profiles of those engaging. Such insight gives you and your company the tools to understand your audience. This useful information is located on the LinkedIn dashboard section on your profile.

So yes, LinkedIn was a little behind, but the addition of live-streaming was incorporated at just the right time for this platform. LinkedIn encouraged user feedback. They listened to users’ requests. Then, LinkedIn gave the people what they wanted. Utilize LinkedIn Live and go live today.

The Social Media Guide

Social Media Platforms

Social media is the voice of your brand; therefore, you need to understand each social media platform before creating a social media strategy to target your consumers. It’s clear, the digital world is constantly changing and adapting. Even if you do not consider yourself tech-savvy, understanding the fundamental basics of each social media platform is a great place to start. This article is a step-by-step guide to solving all your problems in the social media world. 

These are the four core social media platforms – Instagram, Twitter, LinkedIn, and Google+ that this blog will teach you and benefits of each channel. 

First, you need to ask yourself several important questions like, “How will your brand efficiently communicate with your consumers?” Furthermore, think about what type of personality do you want your brand to convey to your audience? Another important question to ask yourself is, “What are your goals?” Perhaps you are looking to drive sales or build strong brand awareness with your consumer base. Setting simple goals will point you in the right direction, so make sure you have a clear understanding of what you want to get out of your brand’s social media marketing efforts.

Instagram: 

Social Media: Instagram

Instagram is unique compared to the other three platforms because it establishes a visual appeal to your audience. Unlike Twitter, Instagram is more heavily focuses on imagery allowing users to post images and short videos to grab your attention rather than the text itself. This tool can be very useful when launching a new product or creating brand awareness. Some benefits include: 

·     Determines the number of impressions and reach your post had on your audience.

·     Builds brand awareness by establishing a personality to your brand.

·     Allows for instant gratification with instant postings of images or video content.

Twitter: 

Social Media: Twitter

Twitter is considered a staple social media channel that offers a variety of benefits to your business. For example, Twitter is a great way to reach your target in an efficient and informal manner. When you tweet on this platform, Twitter only allows for 140 characters per post limiting what information you put out there. Usually, information placed on this platform is considered timely, relevant, and informative. Below is a list of ways Twitter can boost your business plan.

·     The power of sharing. People use this platform because they can quickly access information as well as easily like or share with others with just a click. This allows your business to stay on top of quick and up-to-date information. 

·     Use of keywords and hashtags. This allows for efficient and effective research with your current audience and to better understand what kind of content they are engaging with or not. It also provides insight into what your target audience likes, shares and/or dislikes. 

Google+: 

Social Media: Google+

Google+ is a very powerful tool to understand when placing a strong emphasis on search engine optimization (SEO). This platform impacts consumers with online research. If you want to grow your brand awareness and rank higher on keyword searches, then you should take advantage of this platform. Below, is a list of just a few of the benefits Google+ can give your business: 

·     Increase brand awareness by ranking higher on keyword searches. 

·     Helps to produce engaging and useful content on a regular basis with consumers.

·     Helps to connect with others, ranking your page higher than your top competitors.

LinkedIn: 

Social Media: LinkedIn

LinkedIn mainly focuses on network and building your brand’s credibility. Normally, LinkedIn users are in the older age range group like college-educated business professionals. This platform can be useful for educating others with relevant content that can also be shared among other businesses. Here are some ways LinkedIn can help grow your brand: 

·     Growing your LinkedIn network can help to generate leads. This tool can help you to find connections with others you may have otherwise missed. 

·     Establish your credibility by sharing educational and valuable content.

Now that you have a basic understanding of these four core platforms, you can evaluate your options when building a social media plan to help grow your brand. Each of these platforms provide a variety of unique benefits; therefore, invest your time in learning more about each of them when developing your business plan. 

Click here to find out more about the benefits of social media marketing.

Pinpointing The Voices of Social Media

In efforts to boost your brand’s social media awareness, it’s crucial to truly grasp your own understanding of all the voices of social media. An approach to tackle this objective is by advancing your social thinking. Start now by listening closely to these tactics that will help drive your brand into reaching their ultimate goals.

What We Must Know

As communication professionals, we must know how the voices of social media, particularly Facebook, Linkedin, Instagram and Twitter, can be used to produce favorable brand goals.  

Before looking inside all channels, it’s important to recognize how social media platforms don’t come in all the same sizes and shapes. In other words, there is not just one formula to plug into each platform that magically guarantees success.

Like Channing Tatum, you’re wrong.

Because each channel requires different personalities, we must decide which channel works best to match with your intended audience. As professionals, it’s our job to match these personalities with the specific audience to the particular tone of your message. A way of doing so is by distinguishing the strengths and weaknesses by researching which channels to use for your audiences. To strategically complete this, we can drive our audiences to different places (such as their website) by having our separate channels work together.

Why Audiences Use Certain Channels

The list of social media platforms features the real reasons why audiences use them. Learning these voices allows us as professionals to take them into consideration while forming proper messages. This method will ultimately improve the relationship your brand has with their publics.  

Facebook

This onlione machine is king to a system of many facets. From the friending system, to posting galleries of photos, videos, and statues on timelines, the site is full of opportunity in the marketplace. Known as “The Scrapbook of your life, ” the platform captures milestones of users who are able to access groups and official pages of organizations. The mimics of the online function use quick interpersonal communication, with some level of personal contact. It is noted how Gen Z is moving to Instagram and using Facebook almost 20% less.

Instagram

This platform is open to photo and video sharing and enables its user to involve in social networking by sharing their own content. The stories feature is gaining in popularity by promoting the balance of fun, personal information with promotional reward. Some refer to the channel as “show and tell,” as members promote their content full of creative, fun, and inspiring photos. Instagram is becoming more popular among teens and tweens, ranging from 13-30 years old.

Linkedin

Used for primarily professional networking, job posting, with features of general business news,  the platform is used worldwide. The features allows members to showcase their background by creating their own network full of direct connections. It is now evolving to be less strict on business-orientated messages and more brand useful. More than 3 million users are on Linkedin and generate centric based conversations.

Twitter

Micro Blogging allows all followers to converse using hashtags by curating their own “tweets.” Tweets consist of a 280 character limit that produce conversations that are quick, staccato, and relevant to that member. Some refer to this platform as a chaotic mess. These short bursts of information use special techniques, such as “@” to precede a username and “#” to precede a grouping. Original users intend to use this platform in order to receive first hand national and local news, while also joining in the conversation of quirky things. Although short, a tweet can humanize societies and can be beneficial for audiences to receive short updates from their desired brand.

Improve Your Instagram Aesthetic

In 2019, everyone is concerned about how their life is presented through Instagram. What colors cohesively work together to bring their Instagram feed to life? What tags will direct the most followers to their personal page? Instagram influencers lead the millennial world in the way they attract these followers and keep them engaged through the vibrant stories they tell through this platform.

So, just how aesthetically pleasing can one make their life look through Instagram? After some research, here are three tips I recommend to improve your overall Instagram profile:

  • Filters

Now, the saying “No Filter” is almost as satisfying as a damn good selfie taken in one shot. However, a filter can be the attributing factor to a colorfully soothing and well blended Instagram. First, decide on a theme to follow. Whether the colors consist of cool blue tones or fiery warm reds, the color consistency creates a unified look to your profile. For the users that want to venture away from the classic Instagram filters like Nashville and Mayfair, the App Store holds many options for photo editing applications such as Adobe Lightroom, VSCO, and Afterlight.

  • Location, Location, Location

Nothing is more exciting than posting a beach pic from last spring break and tagging “Cabo San Lucas”! Half the fun of Instagram is bragging about where you have been. A great way to keep track of all the fun restaurants, city spots and travel destinations is to tag the location the picture was taken in. This will include your spunky photo on the public page with all the other photos taken in this location.

  • BE YOURSELF

There are so many ways to improve your Instagram account to make it unique compared to the thousands of others out there. The best advice, however, is to be yourself. Whether it be a picture of your favorite hiking trail or a dinner at the hottest new restaurant in town, find what gives you passion and share that with the world in the best light!

Hootsuite Keeps Social Platforms Active

What’s the difference between social media and your average human? Social media never sleeps. This dynamic outlet is a place where information and ideas are constantly shared. It is also a place where content accumulates around the clock. The daunting task of managing a non-stop online community leaves little to no room for social media managers to rest or take time off. Hootsuite keeps social platforms active so you as the social media manager can be inactive. Just because social media never sleeps doesn’t mean you shouldn’t. Go ahead and take time off; Hootsuite has you covered.

Hootsuite

Hootsuite, trusted by 16+ million users in 175+ countries, manages your social media. It offers assistance when it comes to monitoring continuous activity. This management tool allowing users to administer multiple social media platforms simultaneously. With a customizable dashboard that displays all digital accounts, monitoring numerous accounts is simpler. Spend less time managing each platform and use that time in a more productive manner.

Save Time. Remain Active. Schedule Posts.

Keep your company’s social media active by scheduling posts in advance on Hootsuite. It is well worth planning content beforehand in order to: 

  • Create message consistency
  • Maintain constant social media activity
  • Assist in staying up-to-date on trends in the digital world
  • Avoid poor planning 

With the ability to schedule posts, Hootsuite keeps social platforms active when employees are out of town or overloaded with other prominent tasks. 

Monitoring Accounts on Hootsuite Away from the Office

Scheduling with Hootsuite keeps social platforms active while you are away

Social media monitoring just became easier with Hootsuite. Hootsuite’s mobile app lets you edit, approve and manage scheduled post from anywhere. The social media management tool keeps all social platforms active and easily accessible even when you are miles away from the office.

Secure and Protect the Company Brand from a Distance

With Hootsuite, you have the ability to invite employees to manage and monitor social media while you are away. By granting employees permission to access the Hootsuite rather than giving them a password, your company’s digital presence is more secure. This method reduces the risk of security breaches as well. As a result, suspicious activity ultimately declines. Due to this feature, your company can upholds its credibility at all times and in all place.

Take Time for Yourself as a Social Media Professional

Being a social media manager should no longer be an excuse for why you cannot take a break from your position. Hootsuite gives you the flexibility to:

  • Schedule social media content ahead of time to give you free time
  • Monitor activity away from the office
  • Share and protect your digital presence from a distance

It can be hard to disconnect from social media when it is your job, but with Hootsuite, unwind and unplug without worrying about your social media activity. 

3 Ways to Improve Instagram Engagement

A great example of utilizing hashtags.

The 2018 Instagram Engagement Report showed that 81% of businesses use engagement as the #1 metric for success on social media. The risks of paying for likes on Instagram has sent companies searching for more organizations ways to increase interaction and activity on their pages. Read on for three tips on improving engagement on Instagram.

Start a conversation. The best way to interact with followers is to invite them to join the conversation around your organization. Utilize the Stickers available in Stories to ask questions, take polls or start a countdown. These tools allow your followers to share their personal experiences with you and create a more connected audience. The Questions sticker can be used to help your followers get to know your brand better, learn more about your products and feel like a valued part of your community. Use the Poll and Vote stickers as a quick way to gauge interest from your followers as well as a encourage active participation in your content.

The Instagram Questions sticker.

Write longer captions. Part of the Instagram algorithm that affects how often and when your post is seen by followers is the time spent by users viewing the post. Longer, attention grabbing captions can increase the time followers spend viewing your post and may also prompt them to like, comment and share it. Encourage your followers to tag friends in the comments and ask them a specific question to continue to the conversation. Social media is a platform that is designed for engagement, but you must create original, thought provoking content to utilize the fullest capabilities of the tool.

Utilize hashtags. Hashtags are a great way to widen your reach. The Instagram Explore page allows users to discover new relevant content, decided by the algorithm. An important factor in the algorithm is the use of targeted hashtags to categorize content. Instagram Insights even gives you the ability to analyze the effectiveness of your chosen hashtags and shows you how many users discovered your profile through them.

These three tips will help you organically increase your engagement and impression of Instagram content, but the best advice to follow is to remain authentic. Users want to engage with relatable, thought provoking content which will flow best from an open and honest point of view from your organization. Happy posting!

3 Best Social Media Monitoring Platforms

How does one approach social media monitoring? Is it measured by likes? Comments? Views? Posting on social media platforms is essential to some organizations to bring awareness to their products or services. Monitoring social media posts is difficult without the proper tools to do so. But, with these three platforms, social monitoring just became exponentially easier. 

#1: Cision

Cision has many features that are essential to communications and public relations professionals. It covers all aspects of communications: social engagement, audience targeting, message engagement, and many others. Based out of the Cayman Islands, Cision is one of the leading software’s in the PR industry. It is simple to use with a straightforward search feature and numbers that are easy to read. But, not only does it provide social media monitoring tools, it also provides its users with much more. Cision has a database of media outlets worldwide, giving public relations professionals the tools to pitch to editors and contributors of these media outlets. The diversity of features and everyday usability of Cision is what makes it one of the leading softwares.

The Cision homepage for their extensive media database.

#2: Meltwater

Meltwater is another leading software for PR professionals. It provides a platform for organizations and communications professionals to have easy access to numbers regarding social media monitoring and engagement. Meltwater customizes its features to give advanced analytics specifically tailored to the client. It gives customized social reports to each client with exported data regarding engagement on each social media platform. But, not only does it monitor social media, it also has a database of social influencers. This allows organizations to look at the engagement of successful influencers and apply what they are doing correctly. It includes over 500 million profiles divided into 60,000 categories with five years of historical data to provide its users. 

#3: Hootsuite

Hootsuite is a platform that allows organizations to customize the features they want in their plan. With four different plans, users can pick and choose what features will be best suited for their organization’s needs. Ranging from automatic posting and basic performance metrics to social media certifications and 24-hour support, organizations have access to all assets possible. Most plans offer a 30-day free trial and each plan is designed for companies small and large. It is a leading software for PR professionals due to the levels of each plan. There are over 16 million users in over 175 countries across the world. Hootsuite also gives an ad budget to organizations to utilize on social media platforms such as Instagram and Facebook to reach a larger audience each month. 

Given the right software and platform, organizations have the tools to be successful when social media monitoring. These three platforms provide custom plans for each need an organization has. From monitoring to analytics to databases, these programs provide all the information an organization needs to be successful on each social media platform. 

The Influence of Pinterest

Pinterest is one of the largest and most powerful social media platforms available, however it is not utilized to its fullest extent by many organizations. Read more about the power of Pinfluencers, the Pinterest Influencer.

What is Pinterest?

Pinterest is a unique social media platform. The idea is that it resembles a board where you can pin different ideas and inspirations to your personal (or organization’s) board. These are organized by ideas, topics, or any way that you may see fit. The posts, also known as pins, are then displayed as images. This is an easy to read and aesthetically pleasing way to reach an audience. Many of the most popular categories revolve around food, events, and clothing inspiration.

What is a Pinfluencer?

In the social media world today, influencers are an almost necessary accessory to building your audience and popularity. An influencer is a person with the power to influence others to follow a trend or make a purchase. They aid organizations in growing their audience and reaching new demographics.

A Pinfluencer is an influencer that specializes in Pinterest. These Pinfluencers are popular on Pinterest itself, with a large following and therefore a large audience to reach.

Specifically, their boards are usually devoted to a certain trend, whether it be fashion, food, music or something else!

Working with a Pinfluencer involves an open conversation about what you want to see projected into the social world. Also, they then re-pin your pins and photos onto their own page.

Their followers trust their judgment and opinion. Followers know that influencers will only pair with organizations they are passionate about.

Do you need a Pinfluencer?

While Pinfluencers may not carry as much weight as YouTubers or Instagram influencers, they are crucial in the Pinterest world. Pinterest resonates with both young and old audiences. This makes it an important social media platform on which to have success. Also, it relieves the stress of building your organization’s own page from the ground up.

Check out these Pinfluencer pages to get a better idea of what they do!

https://www.pinterest.com/ohjoy/

https://www.pinterest.com/poppytalk/

Creating Engaging Content Through Instagram Stories

Eager to post a Instagram Story? Read below to gain a comprehensive understanding of the social media platform’s most popular feature!

Image result for instagram stories

According to Social Media Today, 400 million daily users interact with Instagram’s Story feature. Due to this feature’s high popularity, the story-sharing platform is expected to surpass the traditional News Feed before the end of 2019. Even though Instagram Stories are unfamiliar territory to some, brands and individuals must learn how to properly master the feature.

Before becoming proficient, an individual must have a complete understanding of what an Instagram Story is. Instagram Stories allow users to share a variety of content, photos and videos for 24 hours. Once the 24-hour time period surpasses content will disappear, unless the page utilizes the Highlight feature. Within Highlights, old Instagram Stories can be reviewed, even after the 24-hour time frame. For more information on Highlights, click here.

Image result for instagram story highlights example
Within the world of fashion, beauty, and lifestyle influencers, Highlights allow content to be organized, consistent, and engaging.

Besides Highlights, brands and individuals are able to utilize alternative features to create engaging content. If you are eager to boost your social media platforms, follow these tips!

The Swipe-Up Feature: For pages with more than 10,000 followers, the swipe-up feature is available. When viewing your story, followers can immediately swipe-up and become directed to a link. For pages eager to sell product or increase web page visits, the swipe-up feature becomes the perfect solution.

Image result for the instagram story swipe up feature
The swipe-up feature in action to provide product sales.

Mentions: Just like tagging an individual or brand in an Instagram post, the same can be accomplished in a Story. While this is a simple tactic, it allows for engagement amongst individuals and brands. By mentioning a popular brand, one’s Story could potentially be reposted, therefore, generating more views and activity.

Gaining Feedback: Eager to gain your followers’ opinions? Instagram Stories allow for polls, swipe meters, and question stickers. By being able to customize questions and answers, brands gain an insightful view of their follower’s opinions. While not only are these feedback features helpful, they add an aesthetic element to Stories.

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Instagram Stories allow for engagement, through the use of polls.

Still eager to learn more? Check out this link to further your Instagram Story knowledge.

4 Email Subject Line Styles To Increase Your Open Rate

If the average person receives 90 emails per day, how can you make yours stand out? The answer lies in your subject line. The email subject line is your first and most important impression on readers. In many cases, your subject line is just as significant as the information in the email. Crafting email subject lines have become an art. They must be simple yet complex but also informative yet compelling enough to make the reader want to open the email and learn more. Check out these different styles you can incorporate into your next email subject lines in order to improve your open, read and click rate.

1. Timeliness

Many times when people subscribe to an email list, they are looking to stay in the loop. Email subject lines can do just that by including important details that will lead to the reader clicking to learn more. This technique can be executed by using terms such as “today”, “tomorrow”, “tonight”, etc in the headline.

2. Short and Sweet

Remember, subject lines are meant to grab the reader’s attention. They are not meant to display every single detail. Simple enough.

3. Emojis

Whether you know it or not, emojis are here to stay. In fact, emoji usage in campaigns has increased by 609%. These fun little characters differ from traditional text and add an unexpected special touch to the reader’s inbox. They can be used to emphasize an idea, convey an emotion, or even tell a story. Be careful to not overuse emojis or else they can backfire and deter readers from opening the email.

A screenshot of an email that includes an emoji. The subject line states "gee, thanks, just bought it" and includes an emoji person tipping their hand
A screenshot of a recent email that includes an emoji in the subject to emphasize the campaign message.

4. Offers

Offering something free, discounted or exclusive? Let your audience know in the subject line. Everyone loves a good deal. This will give your audience an extra reason to read what you have to say.

Next time you are writing an email blast, incorporate these styles into your subject line to improve engagement with your readers.

Digital Marketing for Beginners

Let’s Start with Display Ads: 

Display ads are great for businesses to gain awareness and ultimately encourage consumers to buy their product or service. They can be in the form of a print ad like a banner you see on the side of the road or a digital ad that pops up on the sidebar of your computer. 

As time evolves, display ads continue to adapt and advance. While targeting opportunities are becoming more advanced every day, display ads can be a great resource for businesses looking for unique target approaches. 

Retargeting in the Digital Marketing World: 

Retargeting

From a business perspective, retargeting has become a massive tool for paid ads. From a consumer point of view, you have probably experienced retargeting without even realizing it. It is everywhere. Ever go surf the web for a new product and notice that the product you recently searched now follows you on every social media channel, encouraging you to just buy it? The purpose of this to try and suck you back in, and believe it or not it works on most people. That just means you are being retargeted. 

About every social media network, like Instagram and Facebook, offer to retarget on their platform as a powerful targeting approach. For digital marketing beginners, having a retargeting program as a staple to your business is something every company should highly consider. 

Three Words – Search Engine Optimization (SEO): 

Search Engine Optimization (SEO) is considered one of the most profitable and efficient digital channels that digital marketing beginners should also highly consider in their digital marketing strategy. For those of you who are unaware of SEO and how it works, it’s simple. Basically, it makes life easier for all internet browsers and consumers out there who trust in an organic search rather than the constant flow of paid ads. Google plays a major role in SEO, allowing high-quality content to be shown as most relevant in the search results based on what keywords the consumer is typing into the search engine. 

Search Engine Optimization

However, from a business perspective, you must consider a couple of things: high-quality content and indexing. For the digital marketing beginners out there, Indexing is the most technical to understand, but it is also very important. Google needs to crawl through all throughout your website in order to digest the content you are placing. It’s important to get your pages indexed for keywords if you want to reach your intended target audience. 

Content is simpler for digital marketers to understand, but also very important. It is vital that your keywords are matching up with the keywords your target audience is typing in the search engine. Social media is a great tool to use when connecting SEO and marketing to target your consumers. It is a useful way for your business to engage with your customers meanwhile communicating with them online to build awareness. Some channels that are helpful to lean on are Facebook, Instagram, Twitters, LinkedIn, Pinterest, and Google+. For beginners, social media is something you should familiarize yourself with as a digital marketer. These social media ads are great tools for targeting any specific audience that may be interested in your product or service you have to offer. Consider investing in SEO because it is a credible agency that understands the importance of making your business relevant to those searching the web. 

A good thing about digital marketing is that Google provides a free analytics platform, so you can easily see where your traffic, revenue, and leads are coming from. This allows you to evaluate your options whether you want to invest your money into other resources throughout the different social media platforms. 

For more information on SEO and how it works click here

4 Mistakes People Make on Their LinkedIn Account

Poor Profile 

The first and certainly most important, mistake people make is not creating a professional profile. A professional profile includes a clear headshot, a current headline, and a well-informed summary. Your headshot does not need to be professionally taken, however, you should look professional and clearly show your face. Your headline should always be up-to-date and accurately represent where you are currently. It doesn’t have to be your job title but it should represent your personal brand. Your summary is a great way to show your professional accolades in a personal format. What are your capabilities and why are they important to you? Make sure these three items are taken care of and you’ll be ahead of the curve in no time.

Fear of Elaboration 

LinkedIn offers a great variety of additional profile sections… so use them! Don’t be afraid to showcase your skills, accomplishments, and, if you have them, recommendations. You’re kicking your self by not expanding your profile beyond the regular resume requirements – that’s what a resume is for, not LinkedIn. Of course, it’s important to include that crucial information, but in order to reap the full benefits LinkedIn has to offer, you must make sure to utilize all of its capabilities. 

And the point is…  

Like everything else we do in life, your LinkedIn account must have a clear purpose. What are you hoping to get out of being on LinkedIn? There needs to be a direction your profile is heading towards and make it clear that’s where you want to be. What do you want to do? Do you want to meet more people who have similar career interests? Are you looking for a job? There are so many different ways to go on LinkedIn, so it is important to make sure you have a clear and direct path laid out so other’s who visit your profile understand what you’re all about. 

Connect-Activity

After you’ve created a social media account what do you do? Post content, follow others, interact with other accounts. Right? Right. Well, LinkedIn should be the same. Don’t be afraid to post content or write an article. By posting regularly you remain relevant. The following rules are different on LinkedIn. It’s crucial to be constantly adding to your network and reaching out to people you do know or would like to know – building up your network is crucial. Now that you have your posts and network, the next step is to make sure you’re interacting with both. Like other people’s posts, comment and relay relevant information or feedback. By consistently interacting on all fronts you’ll ensure others will do the same for you, therefore keeping yourself relevant across the board. 

For more information on how to build a professional LinkedIn profile, click here.