Pinterest for Digital Communications Professionals

Pinterest has been a key player in the social media world since 2009. Many digital communications professionals may overlook Pinterest and the power that it has within 21st-century social media. Pinterest is not a platform of the past and it is here to stay. Pinterest surprised fellow digital communications professionals when it “closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Facebook and Instagram hold the top spots” (Insider Intelligence eMarketer). Pinterest allows individuals to explore their creativity and interests. 

“Pinterest is an image search platform, which functions somewhat like an online mood board. Users ‘pin’ images they like to ‘boards’. Images are uploaded by users, and can then be pinned by other users. Users are also served an algorithmic feed based on selected interests. In 2018, an additional more social feed was added, based on followed accounts, presented in chronological order. Both word and image-based Pinterest searches can be conducted. The algorithm is driven by visual and textual data” (Business of Apps). 

As digital communications professionals, keep in mind that the Pinterest user demographic is predominantly women, with 77.1% of users being women as of January 2021.

Digital communications professionals frequently utilize Pinterest because it is applicable for almost any product or service, no matter the size or price. Organizations can take advantage of Pinterest’s “Promotional Pin” feature which offers great brand exposure. Pinterest also launched a Pinterest Business account feature, which is a great strategy for digital communications professionals who are interested in advertising on the popular platform. 

“Pinterest is the visual discovery engine. Our mission is to bring everyone the inspiration to create a life they love” (Pinterest Newsroom). 

A great social networking aspect of Pinterest, for professionals in digital communications, is the ability to follow fellow Pinterest users. Celebrities also enjoy the platform and use it to share their own ‘boards’ with their followers. Individuals who greatly impact contemporary society are on the platform, such as Oprah Winfrey, Tracee Ellis Ross, and Reese Witherspoon. There have been over 200 billion pins on the platform since 2009!

As with any social media platform, digital communications professionals need to use Pinterest often in order to master utlizing the platform in a business setting. In 2019, Pinterest was rated the 10th most relevant platform in the United States and it should not be ignored by digital communications professionals! 

Come back next Sunday to find out more about other significant platforms for digital communications professionals! 

Planning Out Your Instagram with UNUM

Looking for a way to see what your Instagram profile looks like before you upload your next post? Plan out and layout your Instagram with UNUM.

How does it work?

Use UNUM to design the order in which you upload your posts. Download the app and sync your personal or business account by logging into your Instagram through UNUM. All of your previous posts will appear in the Instagram layout in UNUM.

Next, select the photos that you are considering posting. You can move the photos in the order that appeals to your brand aesthetic. You can also hide previous posts if you are considering deleting content.

What is my aesthetic?

Your aesthetic is whatever feels right and stays true to your personal brand. Consider the colors in the photos. Look at where you have used photos with similar colors and space them out between posts that look good on the layout of your content.

For example, if you have recently posted a photo with a high black point, contrast, or dark-colored background, post the next dark-colored photo after posting about four other photos with a different background color. Your Instagram content will start pulling together an aesthetic that appeals to the eye and you will be creating a pattern that evenly distributes color and theme within your Instagram content.

Why should I plan out my Instagram with UNUM?

UNUM allows you to plan what your next posts will be. You can move images around and hide previous posts if you are thinking about deleting something. Use colors and themes to display your Instagram profile as an organized and comprehensive piece of art that aligns with your personal brand and aesthetic.

Planning out your Instagram layout helps you figure out your personal brand and aesthetic. It will help you find photo opportunities. If you know you need a future post that showcases your food, you will find yourself looking for opportunities to eat nice meals or create a colorful plate of food through a new recipe. Likewise, if you know you need a photo with a high black point, contrast, or dark-colored background, you will start manifesting nighttime adventures.

Finally, planning out your Instagram with UNUM helps you pay attention to the beauty of your world and what makes you happy. UNUM turns your regular Instagram content into a comprehensive piece of art. You are art, so start portraying that through your profile by downloading the UNUM app now.

LinkedIn: The Algorithm that Focuses on You

LinkedIn is known as the best social media platform to display your achievements, and its algorithm works to focus on you by increasing engagement with your most relevant and readable posts. Use the LinkedIn algorithm to your advantage by keeping in mind these tactics for increased exposure.


Within the first hour your LinkedIn post is up, the algorithm watches its engagement. The algorithm classifies your post as spam, low quality, or high quality. The more users who engage with your post within the first hour, the more likely your post will gain exposure over the coming weeks. It is important to post during working hours. According to HubSpot, the best times to post on LinkedIn are 7:30 to 8:30am, 12pm, and 5 to 6pm on Tuesdays, Wednesdays, and Thursdays.

Brandwatch created this chart to show how the LinkedIn algorithm focuses on you and promotes your content.


In order to see an increase in content exposure, it is important to put out high-quality content on LinkedIn. This means no grammar, spelling, or punctuation problems. Focus on making your content easy to read.

Try not to use hashtags like #follow, #like, or #subscribe. Use hashtags for broad keywords followed by focus keywords.

Do not use multiple links. If you have more outbound links to share, put them in the comments of your post.

To increase engagement, consider posting something that elicits a response. The easiest way to do this is by asking your audience a question.

Only tag people who you know will respond within the first hour. Do not post random people who do not know you, unless they are known to respond to strangers at the time of your post.

Always come back to your post to interact with comments. This will improve your engagement rating and increase your post exposure throughout LinkedIn.

Increase Exposure

LinkedIn gives you the ability to be seen and heard by people you know and by the masses, as long as your content is good. LinkedIn has over 500 million users and only 1% post regularly. Allow LinkedIn to focus on you by posting relevant and readable content.

Make New Friends: Building Relationships with Fun Mobile Applications

Nowadays, it can be difficult to make new friends or build relationships with others. Why? The Coronavirus (COVID-19), of course! However, with the help of mobile devices, we can change that. With a simple search through one’s app store, a variety of apps to connect people are offered! As such, here are two fun mobile applications.

Bumble BFF

Make new friends with fun mobile applications
Photo by Keira Burton from Pexels

To promote community and make new friends, Bumble BFF is one of the first options to highlight. This app is offered by the same creators of the famous dating application, Bumble, but supports meaningful friendships. After the user creates their profile, they can narrow down potential friendships through similar interests and hobbies. Because of Bumble BFF, there are raving reviews of finding the perfect workout and travel buddy, or even stories of bringing people together. This includes an excited and newfound soccer team.

Interestingly, users on Bumble BFF have agreed that it is harder to make new friends during COVID, and turned to this app to build those much-needed relationships. And, unlike Bumble, women, and men have the ability to make the first move to make new friends and build relationships.

Hey! Vina

Another option in fun mobile applications is Hey! VINA. As featured in Cosmopolitan, ELLE, and even InStyle, Hey! VINA is on a mission to connect a supportive and empowering community. Though it’s meant as a female-only application, Founder and CEO, Olivia June, takes pride in promoting a “by women, for women” approach. She also believes in the simple idea that one friend has the ability to change an individual’s life in a positive way.

Taking root in 158 countries, Hey! VINA is a helpful app to build one’s #girlsquad and make new friends. With its simple interface, women can easily swipe and connect. This application is even offered on both Android and the Apple store.

It might be difficult to make friends in these uncertain times or to even try to build relationships. However, with our growing advancements and fun mobile applications, we still have opportunities at our fingertips. For times like these, digital communication is an asset in connecting with others.

Digital Communication Plan: Part 2

The 10 Essentials of an Effective Digital Communications Campaign

Last week, we reviewed the beginning stages of the digital communication plan. To reiterate, the digital communication plan is critical for meeting your communication goals as panning keeps your team focused in the right direction. Aside from the previously discussed situational analysis and goals and objectives sections, the plan also includes key publics, messages, activities, monitoring, and evaluation portions.

Key Publics

According to Steve Lee, Digital Communications professor at Southern Methodist University, “goals lead to objectives which combine with publics which lead to activities.” We’ve covered goals and objectives, but what are publics? Publics are the audience of your digital communication plan. They are groups of people who value your organization or are valued by your organization. They have sales, financial, political, and positional power. Furthermore, the audience essentially determines your reputation. Publics are essential to reaching your goals.  

The first step in evaluating your publics is to list each significant audience. Next, eliminate the publics that are not necessary to reaching your goals. Then, group the publics by psychographics, demographics, geographics, traits, and habits. Lastly, prioritize the groups most imperative to reaching your goals. Additionally, it is important to highlight the “intervening publics,” or influential opinion formers. 


Messages are key to reaching your publics.  The messages draw your audience towards your organization.  There are three steps to the messages section of the digital communication plan.  The first step is to write a master message.  The master message is a general statement that is not geared towards anyone in particular.  The next step, is to edit or rewrite the master message to fit each public.  To target specific publics, change your voice and tone to match theirs.  Additionally, cover what is specifically important to them.  Lastly, modify the message to appeal to each tactic.  

Next week, we will wrap up the last steps of the digital communication plan.

A Beginners Guide to Social Media: Instagram

As one of the most popular and used social media platforms in the world, Instagram’s unique features allow users to share photos and videos with their followers. The article is a beginner’s guide on how to use Instagram.

Download The App, and Sign Up For Free

First things first, you need to sign up by downloading the app on a desktop, iPhone, Android, or any smart device. Users have the ability to sign up through Facebook, email, or phone number and can create a personal username and password for their social media profile.

Uploading And Posting A Photo

At the bottom of the center of the screen, users can click the “+” button to post a photo from their library or take a new photo or video through the Instagram camera. After selecting a photo, click “next” where then users can both filter and edit their new photo or video. Users then can adjust the brightness, contrast, exposure on the photo while also selecting and adjusting different filters. After being satisfied with the photo or video, users can tag people in their posts and have the ability to add a unique caption that can include hashtags, links, or other usernames. When it is ready to be published, click “Share” at the top right of the screen to post on your social media profile.

Adding To Your Story

Instagram users have the ability to post a “story” to their profile that disappears after 24 hours. This feature allows more casual posting that allows for a glimpse into the users everyday lives. At the top left of the screen, click on the camera icon to then add a photo, video or post to your story. Instagram users have the ability to tag their location, other users, drawings, polls, text, music, stickers and links to their story.

Following Other Social Media Accounts

On the bottom of the screen, there is a magnifying glass icon where users can search for other profiles, hashtags, or places. This feature allows users to search anyone or anything on Instagram and follow their accounts. Once on their account, users can click the blue “follow” button to follow their account. The following article is another informative guide on how to use Instagram,

Adjusting Notifications

In order to make sure you stay on top of your updates, users can select personal perfections to adjust notifications received. Users can adjust notifications received for “likes”, “comments”, comments on photos of you”, “direct message”, and a handful of others. Users also have the ability to choose who you receive notifications from, whether it be “from everyone” or specific people that you follow. 

Make Sure To Connect Other Social Media Accounts

When posting content on Instagram, users have the ability to share it to their other social media accounts like Facebook or Twitter. On the applications settings tab, users can select and “link” their post to any of their other social media accounts. This feature allows for convenient and easy sharing across many social media platforms. To learn a little bit about social media usage, click on the following link,

As an easy-to-use and engaging social media platform, Instagram allows users to share photos, videos, and stories with a larger audience while also connecting and staying in touch with friends.

Advertising on Snapchat: How it works and where to start

Three weeks ago, we talked about the difference between organic and paid social marketing. Last week, we talked about 3 distinct ways to advertise on Instagram. Today, we’re going to talk about how to advertise on Snapchat, and how advertising on Snapchat is different than advertising on other social media platforms.

How Advertising on Snapchat Works

Advertising on Snapchat is unique because, according to Peter Naylor, Vice President of Sales at Snapchat, 95% of advertising on Snapchat is auction-based. Snapchat explains Snap Auction as a Goal-Based Bidding model, “which means you will be bidding on a specific goal such as Swipe Ups, Impressions, or Shares.” From there, Snapchat will deliver your advertisements to those Snapchatters who are most likely to help you reach your goal of x amount of Swipe Ups or Y amount of Impressions.  

Examples of different ads on Snapchat.

How to start you auction campaign

There are a few ways to go about setting up your auction-based ads on Snapchat:

  1. Auto-Bidding: Auto-Bidding puts the bidding process in the hands of Snapchat; they set the bid for you based on your goals, budget, and target audience.
  2. Max Bid: The Max Bid strategy lets Snapchat know the most you’re willing to spend while keeping the CPA (cost per ad) as low as possible.
  3. Target Cost: The Target Cost strategy tells Snapchat that you want your average CPA to stay “at or below the amount set by the ad set end date.” Snapchat warns that this strategy might be risky if your target cost is set too low.

Other Ways to Advertise on Snapchat

There are other bidding strategies available on Snapchat such as Minimum Return on Ad Spend and Suggested Bids. Before you decide how you want to manage your ad campaign on Snapchat, though, you need to decide what type of ad you want to run. At present, there are more than 10 different types of ads that exist on Snapchat from Single Image Ads to Swipe to Call or Text Campaigns. To get started, visit Snapchat’s For Business site.

The Making of a Star: How TikTok Changed the Music Industry

Image Source: Music Industry How To

TikTok is changing the music industry one new voice at a time. The video-based platform has become a resource for many aspiring artists to share their voices with the world. According to Tech Radar, “TikTok has produced some of the most compelling music industry success stories.” For example, Nathan Evans was an aspiring folk singer whose videos went viral, leading him to score a record deal.

Reaching the Right People

Image Source: Facebook

Nathan is just one example of how TikTok can turn dreams into realities. Before the start of TikTok, many aspiring artists would use YouTube to reach millions with their voices. Now, TikTok is the hot new video platform for artists to use, and their algorithm allows people to post videos for thousands to see. As a result of TikTok’s large audience, artists can gain tremendous exposure from their own homes.

The Making of a Star

TikTok has not only helped up-and-coming artist’s big break, but has also had a large effect on the music industry by promoting and popularizing songs. Many TikTok influencers have come up with fun and popular dancers that have subsequently promoted songs even more. One example of a song becoming popular by TikTok is “Rockstar” by DaBaby. After a TikTok dance to Rockstar went viral, the song saw a large spike in streams.

The future of TikTok Music

TikTok has a huge influence on what people listen to. Many artists who won Grammys at the 2021 award show had their music used in popular TikTok dances and other videos. It will be interesting to see how TikTok will create a whole new generation of artists and musicians who might not have been found otherwise.

It is clear that TikTok has a huge influence on the music industry as it can take an ordinary person and turn them into a star.

Best Posting Times on Social Media for Maximum Engagement

Increase Social Media Engagement by Posting at These Times

So, you’ve poured time and energy into creating interesting content for your company’s social media pages. However, engagement numbers for your content are low and you’re having trouble figuring out what the best posting times are for high engagement on social media. 

Don’t worry – the solution to increasing engagement could be as simple as posting at different times. Keep in mind that the best times to post are different for each company. This depends on your audience type and time zone. 

However, some times generally perform better than others for posting content on social media. With that said, here’s a platform-by-platform guide to what posting times perform the best on social media for high engagement. 

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What Social Media App is Best For You?

With all the social media platforms out there, it can be confusing to try to figure out which one works best for you or your brand. The following guide will help you determine which social media application is best suited for you or your brand.

Platform for Sharing Photos and Videos: Instagram

Instagram is the perfect social media platform if you or your brand wants to share engaging content with your followers and target audience. This platform allows its users to post photos, videos, and stories for their followers, while also engaging with other users. Instagrams sole purpose is to enable its users to engage and share with their audience. Click on the following link to learn some helpful tips to remember when using Instagram,

Application For Organizing and Forming Ideas? Pinterest

Pinterest is the perfect social media platform to use if you are a creative person who needs help organizing ideas and also finding inspiration. This application is a visual discovery platform that allows users to organize photos, recipes, and ideas, into different “boards.” On the app, every idea is represented with an image that can be searched and saved by users to their personal boards. Users can also add links to their pins which makes it convenient for users to discover more about the pin, and potentially make a purchase. 

Which Platform Is Best For Instant Communication with Pictures or Videos? Snapchat

Snapchat is a social media platform that allows users to send photos and videos to friends, that eventually disappear after a certain amount of time. This application allows for instant and convenient communication with friends and family, while also offering an explore page where users can learn about emerging trends, breaking news, and product recommendations. Snapchat’s camera has thousands of filters and effects, making instant photo communication that much more exciting. 

Social Media Platform For Microblogging: Twitter

Twitter gives users the ability to write and post 140 characters “tweets’ ‘ that can be engaged with in many ways. These informative tweets can include photos, videos, and polls that can be retweeted, commented on, or liked by other users. This social media platform is considered a  ‘microblogging’ platform, that’s primary purpose is to connect people and allow people to share their thoughts with a larger audience. 

Social Media Platform For Connecting And Sharing With Friends or a Larger Audience: Facebook

Facebook is a people networking platform that allows users across the world to keep in touch and share personal content to their profiles.  By using it strategically, you or your brand drive traffic to your website, target specific demographics, and increase brand awareness.  Facebook is the perfect platform if you or your brand is trying to share pictures, music, videos, articles, and as well as their own thoughts and opinions with as many people as they would like. The following is an informative article about better understanding digital communication,

At the end of the day, if you or your brand is not maximizing the benefits that social media platforms provide, then it might be time to rethink your digital communication plan and start using other platforms.

The In’s and Out’s of a Digital Communication Plan

4 Best Practices for Excellent Digital Communication | EDUCAUSE

A digital communication plan is essential to being successful in the digital world. For example, planning helps a team stay on track, identify goals, and educate the rest of the company on the digital process. The beginning of a digital communication plan consists of situation analysis, goals and objectives, key publics, strategies, messages, activities, monitoring and evaluation, timeline, and a budget.

Step one: Preliminary Research

The first step of developing the plan is research. Above all, you must know where your company stands before approaching the situation. To prepare, analyze and understand the organization, its consumer, competition, and the industry. Steve Lee, Digital Communications professor at Southern Methodist University, recommends to “position your organization” amongst your competitors. In doing this, you are able to understand where you stand out and where you are weak. Additionally, this preliminary research points out the questions that still need to be answered. Ultimately, research is ongoing.

Digital Communication Plan: the beginning sections

The research lays the groundwork for the first section of the digital communication plan, the situation analysis. To clairfy, the situation analysis highlights the external and internal factors affecting your organization. Developing research and the situation analysis helps to pinpoint problems and challenges that later become the goals and objectives.

Goals are the big picture, long-term intentions. The goals drive the entire communication plan, especially the objectives. Furthermore, the goals highlight what the plan aims to accomplish. On the other hand, objectives are specific outcomes that help reach the goals. Together, the objectives make the goals reachable. Strong objectives are specific, measurable, attainable, relevant, and timely (or SMART). It is most important that objectives are clear, provide quantitative results, and have deadlines.

Next week, we will look at the key publics, messages, activities, and monitoring and evaluation portions of the digital communication plan.

Three Must-Read Trade Publications for Communications Professionals

Stay Up-to-Date on Industry Knowledge With These Trade Publications for Communications Professionals

Industry news changes every day, and staying up-to-date with the latest information is crucial for communications professionals. Reading an industry-related publication will not only keep you informed but will also help you stand out at work. Here are three must-read trade publications for communications professionals.

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The Game Plan: Planning Content Creation

Businesses, organizations, and even influencers understand how integral social media and marketing can be. However, it is more than just a simple post and hoping for the best. In fact, there are some factors to keep in mind when planning content creation. Here are some helpful tips to follow for your social media goals.

Knowing Your Audience

Before one starts hyping their products or promoting themselves as an influencer, they must know their target audience. Essentially, your target audience is the people you want to purchase your items or to click that follow button. To narrow them down, one should focus on age, demographic, gender, interests, or the like. From here, an ideal consumer can come into focus. Another great way to understand the audience is to socially listen.

For a business, the ability to socially listen allows businesses to know what is trending, what consumers like, and what may need to be improved upon. Surveys, polls, collaborating with influencers, and real-time communication are great ways to gain insights. Plus, this can lead to a competitive advantage over like-minded organizations or brands.

Setting Up Content

Planning Content Creation
Photo by Anete Lusina from Pexels

Depending on the ideal social media application the demographic uses, it’s time to outline the content strategies and marketing. Merely posting photos and hoping for the best is not enough. To build a relationship with one’s audience, the content should spark interest, engagement, discussion, and answer the “why” of the business or mission. Through the use of great content like infographics, podcasts, and videos, audience traffic is possible and so is the potential for success.

However, it’s understandable that life can get in the way. That said, when planning content creation, the content should be prepared in advance. This can guarantee an active account, engagement, and relieve the stress of coming up with material on the spot. Apps like Planoly, PLANN, Follow Cop, and more, are ideal ways to keep your content creation schedule.


The audience has been established and great content is coming to life. However, to increase visibility, one must determine keywords to complement the posts. With Instagram, as an example, the platform uses keywords to boost engagement with its targeting abilities. When determining keywords, it’s integral to not be lost in a sea of other posts. So, creating unique and custom keywords is recommended. Though it might be difficult and time-consuming, the end result of planning content creation will be worth it for any determined business, influencer, or aspiring social media guru.

Why Digital Communications Professionals Need TikTok

TikTok launched in 2016, but it is within the past year that the app grew to immense popularity. As digital communications professionals, it is important to know which social media platforms are rising in popularity. One factor that definitely contributed to the rise of TikTok was the COVID-19 pandemic. Everyone during the pandemic lockdown turned to the exciting platform to fill their monotonous days. Keep reading to find out what makes TikTok so special and why digital communications professionals should capitalize on this fast-growing platform. 

“TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience” (TikTok LinkedIn Profile). 

Not only was TikTok the most-downloaded app of 2020, but it also has become a platform with top engagement rates. Digital communications professionals should note that TikTok has been distinguished as the social media platform with higher engagement rates than both Instagram and Youtube. There is no denying that TikTok can be addicting. No wonder users on average spend 52 minutes daily enthralled in the platform. 

“The videos are tall, not square, like on Snapchat or Instagram’s stories, but you navigate through videos by scrolling up and down, like a feed, not by tapping or swiping side to side” (The New York Times). 

With being a popularly downloaded app, comes massive amounts of TikTok creators overflowing the platform with a variety of content. TikTok is guaranteed to have intriguing content, whether on a user’s “Following” or on their “For You” feed. 

Charli D’Amelio reigns as the most-followed TikTok creator with over 110 million followers. However, the title for the most-liked video on TikTok belongs to Bella Poarch with a whopping 47.4 million likes. Such TikTokers have become celebrities in their own right. It is important that digital communications professionals include celebrity endorsements through TikTok in their organization’s social media plan. 

Charli D’Amelio at the 2021 Nickelodeon Kids’ Choice Awards where she won the 2021 Female Social Star Award.

TikTok has become a major part of Gen Z culture, with 60% of users being Gen Z. An organization that is targeting Gen Z individuals simply must have a TikTok presence in order to succeed. 

Many factors, including the increasingly diverse demographic and high exposure rates of TikTok, make it an essential platform for digital communications professionals to harness. However, this does not mean that every user becomes successful by simply downloading the app- it takes engagement. 

Come back next Sunday to find out more about Clubhouse and other rising platforms within digital communications! 

3 Different Ways to Advertise on Instagram

Two weeks ago, we talked about the difference between organic and paid social marketing and when it’s best to use one over the other. As discussed, paid social marketing is best for when you want to gain new followers or customers, or if you want to increase general awareness about your business or brand. Today, we are going to dive deeper into paid social marketing, specifically in terms of how to advertise on Instagram.

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TikTok Hacks: Do They Really Work?

Image Source: Totally The Bomb

A Year of Hacks

2021 is all about hacks. A hack is a way to make something easier. Whether it be an easier way to wash fruit or draw a winged eyeliner, there is an obsession with learning new shortcuts to simple tasks. Social media has allowed people to show their hacks and find new hacks to try. When looking specifically at TikTok, it has become a major platform used to promote the new hacking culture.

TikTok Hacks

The best part about TikTok hacks is that anyone can use them for anything. PopSugar recently published a story about the most useful Tiktok hacks. For example, one hack shared showed how to cut avocados to avoid “avocado hands.” My Healthy Delish, a popular food TikTok account, shared her tip on cutting out avocado pits efficiently and safely. 

Image Source: Insider

Avocados are not the only thing useful for TikTok hacks. One of the newest hacks is how to clean the garbage disposal. Insider recently shared a Tiktok with over 3.5 million views that show how to clean garbage disposal only using ice and soap. Royce Renovations came up with the easy and simple cleaning hack that helps disposal smell better and look clean. 

The Rise of the Hacking Culture

People are lazy. If there is an easy way out of a situation; people will almost always take it. As a result of this laziness, Tiktok hacks have been able to go viral. Even the simplest of hacks have had major effects on many and how they go about their daily life. It is fascinating to see how social media has allowed people to share vulnerable parts of their lives, which profoundly affects others.

The 2021 hacking culture is not going anywhere anytime soon, and it will be interesting to see what new hack will be on the rise in the coming weeks.

4 Things To Avoid For Better Social Media Usage

Even though social media is easy to use, it is constantly being misused in various ways. It is necessary to be authentic with your audience while also posting engaging content. Here are four tips for guiding better social media usage.

Don’t Post the Same Content On All Of Your Platforms

Posting the same content on all of your accounts is just boring and by doing so, you will lose followers. Different platforms like Twitter, Instagram, and Facebook focus on different aspects of digital communication. Each of the channels has unique capabilities that allow users to post more than just photos. No one is going to follow your other accounts if all of the content is the exact same on all of the platforms. Use many social media platforms to best engage and interact with your audience and followers. By using different social media channels you can better target your audience and receive higher engagement.

No Insensitive Content

Avoid posting anything about drugs, guns, terrorism or sexual content on your social media because you will receive feedback. Your content can also be reported or your account can be shadow-banned from others searching your account. People tend to lean away from negative content, so try to avoid anything that isn’t likable. Today, even political views can be taken as offensive and can lead to loss of followers or damaged reputation. Stick to posting positive and engaging content for your followers to bring joy to their lives. The following is another informative article on what to avoid doing on Instagram,

No Buying Likes Or Followers

Even though at first it looks like you are receiving hundreds of new followers, most of these accounts are spam and slowly start to fall off over time. Instead of wasting your money on more followers, rather use that money towards a marketing or social media team that can use strategies to authentically increase your likes and followers.

Don’t Mix Up Your Accounts

This is where people can get in trouble by mistakingly posting the wrong content on their social media accounts. Instagram allows users to log into their multiple accounts and switch between profiles conveniently. It is easy to accidentally post the wrong photo on the wrong account. This little error can lead to negative comments, decreased engagement, damaged reputation, or loss in revenue. Click on the following link to read an article that focuses on more effective strategies for increased engagement,

Three Must-Have Free Digital Marketing Tools

Enhance Your Digital Marketing Strategy With These Free Tools

The power of digital marketing can’t be overlooked. An effective digital marketing strategy can grow a business’s revenue and increase its awareness.

That’s where these valuable digital marketing tools come into play. Need a free platform to help you design graphics, collect analytics, or create email campaigns? Don’t worry – we’ve got you covered with these three must-have free digital marketing tools.

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Podcasts, Opportunities, Networking… Oh My!

There’s no doubt that COVID-19 has greatly impacted the way people interact and communicate. In fact, many applications have launched and found purpose in this social distancing world. These platforms include captivating podcasts and networking opportunities that positively influence one’s personal and professional development. Luckily, here’s a look at two growing applications.


Woman listening to Podcast
Photo by Charlotte May from Pexels

Clubhouse is an audio-based app that includes engaging discussions, networking opportunities, and interesting podcasts.

Though it was launched in 2020, Elon Musk and other celebrities increased Clubhouse’s awareness. With their influence, the number of users increased from 3.5 million to 8.1 million in just two weeks!

With the benefit of being free, this app is becoming an absolute must-have. However, there are some drawbacks. For example, Clubhouse is invitation-only. As such, users can only access it by a friend or connection. Though the exclusivity is enticing, it does isolate Android users since it’s only for iPhones.


Another networking app that promotes professional development is Fishbowl. It may not be exclusive, but this growing app allows users anonymity. As such, people are more willing to ask questions about handling situations in the workplace, exchange ideas, and learn from successful leaders. Plus, they even post a calendar of what to expect from upcoming live guest speakers in 2021.

Available to both Android and iOS users, Fishbowl has gained positive reviews and influenced a sense of giving back to the community.

COVID-19 may have greatly impacted the world and put a hold on our lives, but our digital communication has evolved. At our fingertips, we have the ability to mature in a virtual world with inspiring individuals to listen to and new connections to make. There’s no doubt that we should take advantage of these new applications.