Data Analytics Lead to Success

Data analytics is a big topic in communications lately. Tracking customer sentiment and industry trends allows communication teams to make solid decisions based on data. The problem is that not all executives and leadership management see the value in dedicating labor to data analytics. Big players like Forbes and Harvard Business say this is a major mistake. They say that data analytics lead to success by not only solving problems, but by preventing them before the problems occur. Continue reading

The Value of Public Relations

Too often when a public relations professional is asked what value public relations has on the bottom-line, they can’t give a clear and direct answer. More often than not, their answer will be long with no real meaning at all. In fact, it is usually so convoluted that you wonder if they are really a professional communicator at all. Typically, that is the case for one of two reasons:   Continue reading

The Art of Celebrity Baby Annoucements

Celebrity baby announcements, aided with the help of social media, have changed the way celebrities announce their upcoming bundles of joy, and rule the trending themes pages of Facebook, Twitter, and Instagram for days to come. The fascination with the celebrity lifestyle extends beyond the celebrity themselves, the public becomes obsessed with famous people’s whole lives, including their children and the sheer amount of time and information spent attempting to confirm a pregnancy is evident on many social media platforms. In a world of publicity and obtaining the world’s attention, celebrities have a myriad of ways their lives can become public fodder, but pregnancy might be the largest one.

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The Facebook Data Breach

Facebook’s dislike notification count got a little higher last week after reports of improper data management leaked. London-based company, Cambridge Analytica, shockingly gained access to the personal data of around 50 million Facebook users. Since the Facebook data breach came to light, the Federal Trade Commission announced they would be investigating Facebook’s data practices, and the Facebook stock fluctuated at alarming rates. According to some experts, if you want to hide your information, you may want to consider hitting the “delete profile” button soon.

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Everything to Know About Tinder Suing Bumble

According to Pew Research, 59% of Americans agree with the statement, “Online dating is a good way to meet people.” In the online dating world, two of the biggest companies are Tinder and Bumble. However, this past week Tinder’s parent company filed a lawsuit against Bumble for patent infringement. Here is everything to know about this highly talked about case:  Continue reading

Social Media Hijacking

Twitter strikes again with social media hijacking. It started when Munchies, a food site sponsored by Vice Magazine, raised some hell with their barbecue allegations this weekend. If anything is to be learned from this situation, it’s that people have very serious feelings about their barbecue. That, and the fact communicators need to do better with understanding the sentiments of their publics. Continue reading

Does First Lady Melania Trump Hurt or Help Cyberbullying?

Her husband refers to the leader of North Korea as “Rocket Man,” calls Hilary Clinton “crooked Hilary,” and belittles and demeans people through Twitter. Her goal is to end cyberbullying. First Lady Melania Trump announced she would focus her attention on the issue of cyberbullying during the presidential campaign. Since Donald Trump’s election she gave a speech at a U.N. luncheon and traveled to a couple of middle schools to talk to children about bullying; it is believed that she has not yet formulated a defined program for ending cyberbullying. Given the recent comments made by a Parkland High School shooting survivor, it was time to take a look at what First Lady Melania Trump has done for the complex issue of cyberbullying and determine if she will ever actually be effective at change, assuming she is unwilling to smash her husband’s phone. Continue reading

FREE Tools to Profile Your Audience

FREE Tools to Identify Your Audience, covered what tools to use to identify who your customers are and what they’re interested in. Now that you know who you’re talking to, it’s important to learn what they want to talk about. These free tools to profile your audience will help you understand what they are searching for online. Knowing what your audience is looking for allows you to deliver personal and relevant messages.   Continue reading

Hate Towards Millennials: Steps Towards Social Harmony

Some say there’s been no shortage of hate towards millennials in recent years. Most likely you’ve read articles blaming millennials for the “downfall” of local businesses, capitalism or even democracy. However, as the millennial generation starts to occupy a larger percentage of the workforce, some believe it’s time for the older generations to ease up. Continue reading