In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapchat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading
In the multi-faceted, ever-changing world of technology, social media is only a small part of this intricate system. However, many brands have noticed this small area’s power within marketing. Due to the technological world’s unfamiliarity with social media, any new techniques or ideas are considered fair game.
Although this Wild West of marketing has little to no rules nor regulations, concepts such as copywriting have been called into the social media debate. Specifically between Snapchat and Instagram. Continue reading
Snoop D. O. double G, famous rapper, football dad, and unofficial advocate of cannabis, has launched a new social network: Merry Jane. Continue reading
No longer do you see people listening to their Walkman’s when running down the street. That’s because the days of buying CD’s is long gone. Today, there are millions of songs available to download for free online. Streaming music has taken over due to its continuous inflow of new tracks and the fact that you pay nothing to add it to your most current playlist. Digital music is dominating the music business, from professional musicians to radio broadcasters. Continue reading
Sitting in class each day, I easily see over twenty people, mostly girls, scrolling through different online shopping websites. I always wonder if they are actually buying things, or just browsing to pass the time. This unremitting search seems to have become an addiction, and whether people are buying items or not, this habit serves as a major advertising mechanism, as well as a means for companies to compile information about these personal shopping habits for later use.
The 2012 London Summer Olympics proved to be a rough time for NBC. Following the delayed broadcasting of the opening ceremonies and many anticipated events, the network found itself the subject of Twitter’s trending #FailNBC. This go-round, however, NBC promises not to disappoint. Its solution? Digital coverage – and lots of it.
When does digital retouching cross a line?
Americans are all too familiar with the effects of Photoshop. Standing in line at the checkout counter, consumers are bombarded with magazine covers featuring beautiful, digitally enhanced celebrities. Yet, Americans both accept and perpetuate this tradition of retouching. In fact, should a cover model not display a perfectly chiseled body, a scandal erupts. However, accepting as consumers are of photoshopped images in the celebrity world, they reject the retouching of photographs shared by news organizations. Actually, the retouching of images in this setting is considered unethical, as reality is neither truthfully nor accurately depicted. Recently, AP freelance photographer Narciso Contreras ignored this ethical standard, and as a result, is now facing serious consequences.
Pinterest announced a new tool yesterday, called Place Pins. Place Pins is a product that can feature local spots that might interest users as well as help users plan vacations.
Place Pins can be found on a new pin board that features a map where users can pin locations such as restaurants, bars, tourist sites or different hot spots around a city and add descriptions about them. With partners such as Trulia, Booking.com and OpenTable, these new Place Pins include a brief description of each location. Not only can users create their own Place Pins board for trip ideas or places to go, but they can also share their entire board with their friends.
Last Friday, Amazon’s original series “Alpha House,” a political comedy, debuted to Amazon customers. While some users may think that Amazon’s original series will be available to binge watch like Netflix series Orange is the New Black and House of Cards, “Alpha House” will be aired weekly.
By posting new episodes of “Alpha House” weekly, Amazon hopes that gossip about the show will carry on longer than the buzz surrounding shows on Netflix that can be watching in a few days.
Although Amazon hopes that it’s original series will be talked about over a period of time, the buzz that revolves around the show will depend on the success of the show itself. If the show is not popular among viewers, Amazon potentially runs of the risk of talk about “Alpha House” dying out rather than spreading.
Amazon’s original series can be viewed by not only Amazon subscribers, but by all customers with a free trial as Amazon has found that free trial Prime memberships often turn into paid subscribers.
With there only being 11 to 12 million Amazon Prime members compared to there being 43 million Netflix members, do you think Amazon’s original series will compete with Netflix’s original series? What are your thoughts on binge watching versus anxiously waiting the suspense of next week’s episode?
The holidays are quickly approaching and you’re at a loss of what to buy. Faces of disappointment and discarded gifts from years past flash thorough your mind. Not this year though, say hello to your new gift giving best friend: Givted.
It’s November 1st, and that kicks off the second year of Digital Fashion Week ever. Just when we thought fashion weeks around the world were finally over until next season, Singapore hosts Digital Fashion Week through the 4th of this month.
Imagine a fashion brand that listens to what you want; a brand that is inspired by your personal tastes and preferences; a brand that is driven by its consumer’s requests. Imagine a fashion brand that allows Internet users to create mood boards that inspire the brand’s future collections. Imagination… meet StyleSaint.
As Halloween approaches, it’s hard not to start thinking about Thanksgiving and inevitably it’s cousin Christmas, and all the goodies you would love to find under the Christmas tree. So I have compiled not just any old Christmas Wish List but a Christmas Tech List of all the cool digital gadgets that I and maybe you would love brimming out of the stocking this year! From TVs, to tablets, to apps and more!
Apple’s newest software update for iPhones and iPads, iOS 7, is all the rage so far. It’s proven contagious, as 35% of Apple’s user updated from iOS6 within 24 hours of its introduction. Its sleek design and new look is visually appealing, but unique complaints have been rolling in – is the new operating system making people sick? Continue reading
Google announces that they will have Major League Soccer player Darlington Nagbe sign exclusive ” digital autographs” for his fans while he hosts a Google+ hangout this upcoming monday. Google explains that after fans ask questions, Nagbe will digitally sign a photo of himself on a tablet which will then be emailed to the recipients. Continue reading
Sometimes hearing the same music can get old very fast. Thanks to the digital age we live in, there are now a several outlets available to discover new music tracks. Hype Machine compiles all of the music written about on blogs and websites to one easy place. Continue reading
The big change that traditional television and cable are experimenting equals opportunity for you.
Netflix’s 14 Emmy nominations, and NBC.com with 3 for original programming (separate from NBC network) –how these among other cultural changes affect you as a young professional involved in media, marketing, technology, law, etc.