In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapchat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading
Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.
There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading
Creating a content calendar for your Twitter account will make it much easier to plan, implement, and improve your social media strategy. Planning out your tweets will also help in efforts to build your audience and provide quick updates, relevant company or industry news, and immediate responses to costumers’ concerns about products or content.
Tweeting regularly is critical to growing your presence on Twitter and establishing your company’s brand. Creating a content calendar will help you get in the habit of tweeting daily. It will also help you plan out your tweets in advance so that you can provide your audience with compelling, new content in each message you post.
As mentioned above, when making your tweet calendar, focus on creating quality content and developing a regular cadence. This consistency will help your followers learn when and what content to expect from you, and it will help maximize your engagement.
For example, plan out when to post tweets dealing with promotions. By posting exclusive deals and discounts, you will be able to build follower loyalty. Also, plan out a time to respond to costumers’ questions and reviews, allowing for the real-time engagement you need in order to build brand awareness on the social media platform. You might also want to dedicate one day of the week to posts that focus on the people that help your business run smoothly–maybe a photo of employees hard at work or having fun together at a company function.
Additionally, creating a content calendar allows you to examine what kind of content is most popular with your audience. You can plan for the future by making regular adjustments to the content of your tweets in order to further the dialogue with your followers and appeal to their interests.
Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analytics, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.
More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.
Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either. Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities – not just at our fingertips but now right above our hands.
Did you ever think anything you ever wanted could be delivered right to your door, on beck-and-call? Well you can with your smartphone Uber app, only in New York City. Continue reading
As smartphones continue to dominate as the preferred choice of mobile phone, the old-fashioned Blackberry is practically extinct.
Working out of the Office
The concept of work as simply going to the office has changed a lot in the past few years. Before all the advances in technology, a typical workday would consist of going to the office from 9 AM to 5 PM. The creation of the iPad makes work from home more convenient and popular. One can now access their files on the go, as iPad welcomes Microsoft Office to their applications.
The walls of the old communication model are coming down rapidly as cell phone service providers are loosing traction in the international market. The past years have been plagued with high fees for international calling and text (SMS) messaging. Today, many new apps are surfacing that allow free SMS messaging, and sometimes calling, no matter where in the world you or your contacts are.
Whatsapp , a cross-platform mobile messaging app, has been in the news recently for being acquired by Facebook back in February for $16 Billion. Whatsapp connects with your smartphone after downloaded to check your contacts to see who else of your friends has the application. Once connected, you are free to send free SMS messages to your friends regardless of which country they are in. While this may not seem like a revolutionary idea in the United States, in Europe this has allowed many boundaries to come down. Continue reading
It’s a fact, couples share. They share food, laughter, experiences and smiles. But does sharing a password to your email and social media accounts sound ethical? Well, many already do and this trend is continuing to grow. Today, many couples use digital communication and technology in order to enhance their relationships. In other words, digital technology has become a dominant force in the communication between partners. Continue reading
With the viral world of technology at our fingertips, organizations need to have a crisis communication plan since the social media world is uncontrollable.
What’s the next biggest trend in the digital world?
The e-Book. GovDelivery, the leading public communication solution that offers an automated e-mail and digital subscription management platform to government, announced the availability of “What’s Next,” a complimentary e-book that identifies key trends in digital communications. GovDelivery enables government organizations to connect with more people, and get those people to take action. More than 1,000 government organizations use their communications platform to reach over 60 million people. GovDelivery shares tips and strategies for public sector communicators to capitalize on these trends to achieve mission results.
Face-to-Face Communication Across the WorldDue to popularity and high demand, social networking platforms are constantly evolving. With products such as Skype and Facetime, we can virtually travel and communicate with anyone in the world in a matter of seconds.
Has the blue bird lost its wings?
Today, the world of communications is expanding at a rapid pace. With more and more social media trends out there, Twitter is slowly moving out of the limelight. As its stock price just plummeted by 18%, people are worried because users aren’t signing up like they used to. Followers on Twitter are no longer interested in what you had for dinner or what airport you are delayed in. Created to be used for news and media updates, Twitter has become a target for patronization. Continue reading
Parody Accounts vs. Real Accounts — the ultimate battle of the wits on social media. Companies should not only take notice, but take notes as parodies begin to gain more popularity than the accounts they mock.
Entertaining legions of twitter followers, these satire accounts have no trouble getting laughs but not everyone is in on the joke. Most companies are in the dark when it comes to social media, and the real joke will be on them if they don’t step up their Twitter game.
Parody accounts are one of Twitter’s most distinctive features. On this social media network you can virtually have any username to your liking, unlike on Google Plus and Facebook. Due to Twitter’s relaxed rules on parody and satire, these accounts have become the most celebrated form of poking fun at others.
According to multiple sources, the new upcoming trend of 2014 is “wearable technology.”
The first piece of wearable technology that pops into my head is Google Glass.
Instagram as a Public Relations tool
With the popularity of the social media app, Instagram, businesses can now upload a visual press release to their target publics around the world in a fast and effective manner. Continue reading
Nextdoor is a free social networking app on a mission to bring back a sense of community to neighborhoods around the world. This app allows individuals in the same neighborhood to communicate easily with their neighbors about anything from barbeques to local crime.