Ads tend strike up the same general feeling- annoyance. In turn, consumers are investing more and more time and effort into ad blocking every day.
Be on the look out because your selfie might be an actual ad. Marketers are keeping an eye on people’s selfies for the use of advertisement with help from most used selfie social media networks: Instagram and Pinterest. Continue reading
Social Media Satisfies Consumers Wants
With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.
In May, Yahoo revealed a new version of photo sharing site Flickr, complete with 1 TB of free storage and the ability to upload full-resolution photos. Although early reviews were glowing, the results have been less than satisfying. The number of Flickr’s unique monthly users has dropped from 27.3 million to 26.2 million: over one million since the May announcement. Continue reading
When lazily scrolling through your Instagram feed this afternoon, did anything in particular catch your eye? Or did the first ever advertisement on your Instagram feed slide by announced?
No, this is not a post about Robin Thicke’s rapey song. But it is about the blurred lines in advertising. As a creative advertising student in this age, making ad campaigns has been difficult and complex. With the boom of new technology and social media, ads aren’t just print in magazine or a commercial spot on TV anymore.
This past Sunday the Oscars went off without a hitch, well, besides the flooded bathroom incident (thanks TMZ). Now, in terms of the television production, the Oscars went smoothly. Unfortunately for a number of companies – their branded social media marketing during the Oscars was an absolute flop.
Social media has been rapidly expanding over the past few years, becoming an important part of our everyday lives. From business to sports, it has been transforming the way industries target the American public.
However, one area that has been drastically transformed by the addition of social media is politics. Continue reading