Are Targeted Messages the New Norm?

Social Media Satisfies Consumers Wants

With today’s technology and popularity of social media, organizations are able to create specific messages tailored to the individual rather than the masses. Consumers are statistically shown to appreciate the individualized marketing that brands and organizations have started using.

Continue reading

Photobucket’s Resurgence

In May, Yahoo revealed a new version of photo sharing site Flickr, complete with 1 TB of free storage and the ability to upload full-resolution photos. Although early reviews were glowing, the results have been less than satisfying. The number of Flickr’s unique monthly users has dropped from 27.3 million to 26.2 million: over one million since the May announcement. Continue reading

Blurred Lines

No, this is not a post about Robin Thicke’s rapey song. But it is about the blurred lines in advertising. As a creative advertising student in this age, making ad campaigns has been difficult and complex. With the boom of new technology and social media, ads aren’t just print in magazine or a commercial spot on TV anymore.

Continue reading

Social Media is Rapidly Changing Political Communication

Social media has been rapidly expanding over the past few years, becoming an important part of our everyday lives. From business to sports, it has been transforming the way industries target the American public.

However, one area that has been drastically transformed by the addition of social media is politics. Continue reading