About Michaela Douglas

Senior at SMU.

Social Media, Personal Branding and Your Career

Ten years ago you got a job by cold calling and crossing your fingers. Today it is a much different story. Getting a job, moving up in your career and meeting new people is becoming more about your personal branding.Who Are you A big part of this shift is establishing your reputation online. In today’s digital age you are much more than your resume. Your digital footprint establishes your personal brand and allows anyone, such as prospective employers to get to know you better.


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Mark Zuckerberg Speaks Out On Facebook’s Big Problem: Social Misinformation

We have all been there, scrolling on our Facebook timelines and came across some wild article. Unfortunately what happens from there is up to the reader. Some take what they read on the internet with a grain of salt and fact check, others not so much. Social misinformation occurs because social sites, especially Facebook have a well-established reputation.Lincoln Warning

I know it’s one of the first places I go daily to find out what’s happening in the world. Facebook has trending topics, top news organizations and all my friends who I consider truthful sources of information. But in the wake of an especially confusing election season chock full of mudslinging misinformation, Mark Zuckerberg spoke out about how Facebook is going to combat fake news stories.

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How Donald Trump Leveraged Social Media

The 2016 presidential election was anything but ordinary. This crazy election had polar opposite candidates, zealous supporters, and biased media networks. Social media was one of the most interesting facets of this election. Both Donald Trump and Hillary Clinton were extremely active across the big three platforms: Facebook, Instagram and Twitter. Trump even went so far to say that social media played the key role in his victory.

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Goodbye Vine, a social network of the past

I remember when Vine first came out. I downloaded the app, followed my friends, and began scrolling through funny 6-second videos
almost everyday. Vine quickly gained popularity and the attention of one of the biggest players in the game: Twitter. Twitter saw Vine as the perfect compliment to their platform and purchased Vine in 2012. But now we have to say “Goodbye Vine”. Twitter just announced
they will be shutting down the app in a few months.  Continue reading

The Donald Trump Show!

Election day is only Facebook Live15 short days away and tensions are high. Both candidates have zealous supporters and even more fervent opposers. Hillary Clinton and Donald Trump have been going head to head for months. Social media has played an enormous part in this election. From Donald Trump’s infamous tweets to Hillary connecting with millennial via Instagram social media has played a vital role in connecting the candidates to voters. And just today Donald Trump’s campaign has announced it’s very own show, The Donald Trump show airing nightly on Facebook Live.

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Why do teens LOVE to use Snapchat?

Why teens use SnapchatIt’s no surprise teenagers love to use social media, they were basically born into it. But what differentiates the channels? Most people know that teens Facebook usage is declining. Piper Jaffray Companies recently completed its 32nd semi-annual “Taking Stock With Teens” research survey. This survey highlights spending trends and brand preferences amongst 10,000 teens across 46 U.S. states.

In this study, Piper Jaffray discovered that Snapchat is quickly surpassing competing channels and cutting into Facebook’s usage. Snapchat is becoming THE preferred social network for teens.

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So what are Twitter Moments?

Twitter is stepping up their game. Today they introduced a new feature for all users: Twitter Moments. Twitter calls Moments “The Best of Twitter in an Instant.”


Twitter MomentsYou can check out Twitter’s very own moment here that explains the new tool. Essentially Moments allow users to curate their own collection to showcase a “moment” in time. This collection can include tweets, GIFs, Vines, images, and videos.




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Pumpkin Spice Season- and why Instagram loves it

Labor day weekend has come and gone, marking the transition from summer to fall.

Even at 100 degrees in Texas, the excitement for the fall has taken over my Instagram timeline, most often in pumpkin form. Starbucks’ iconic “Pumpkin Spice Latte” has been the pioneer in a pumpkin spice craze that big brands like Cheerios, Oreo, and Pillsbury have all jumped on.

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