The ability to reach your social media audience and make an impression is a critical element of digital marketing. A successful social media campaign involves going beyond simply identifying which platforms your audience is using. You must keep up with the trends and provide content that jumps out at them. These tools will help you stay informed on the latest trends, design visual content like a pro and pinpoint when you get it right. Continue reading
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapchat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading
Over the past decade, social media has become the most popular platform for promoting brands, clients, and products. Constant change in social media has resulted in the urgency for new Advertising, Marketing, and Public Relation strategies and tactics. The baby Boomer generation was known to pick up a newspaper or magazine to receive information on the latest news and trends. Today, Millennials gain most of their information from their fingertips.
Social media is a wide range of online applications and media platforms that allow the creation and exchange of user generated content (Kaplan, 2010). The advancement of cell phones to smartphones, desktops to laptops, laptops to tablets, and websites to mobile apps, has depreciated the value of hard news and replaced it with the want for immediate gratification (Mangold, 2009). The public expects to access information in seconds rather than daily. The rising demand for information in seconds has created a multitude of social media platforms, including: Facebook, YouTube, Twitter, Snapchat, Instagram, Flickr, blogs and many more increasing in popularity and competition constantly.
Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either. Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities – not just at our fingertips but now right above our hands.
With the viral world of technology at our fingertips, organizations need to have a crisis communication plan since the social media world is uncontrollable.
The world of social media is fast-paced and ever-changing. Affordable social media monitoring tools are the perfect companion for small businesses with multiple social media accounts. But for many small businesses, social media monitoring is daunting and expensive. But fear not! Social media monitoring tools come in all sizes and price-ranges (even free!) to perfectly match any small business.
Instagram as a Public Relations tool
With the popularity of the social media app, Instagram, businesses can now upload a visual press release to their target publics around the world in a fast and effective manner. Continue reading
Over the span of this decade Miley Cyrus has transformed from a Disney Channel sweetheart, to emerging young adult singer, to now gracing the cover of every tabloid magazine as a “hot mess.” However is Miley’s rapid transformation from good girl to wild child a true display of character, or a giant publicity stunt?
Towards the end of our college careers our professors start to give us more assignments that will help us in the real world. We finally have the opportunity to write our final papers and projects on things that interest us. This is a really great opportunity to do our best work because who knows who might see it. It may land you a potential job. One public relations college student did a final project on Snapchat that was so GOOD, that people believed he was Snapchat’s publicist.
Launch.it is a user-friendly, free social-networking platform that acts as a newsroom and allows individuals to share and discover new products and services the moment they are introduced.
Launch.it provides many advantages to both businesses and consumers as it seeks to create a more socially engaged, better informed, and smarter community.
Last week, I went to the Dallas Art Fair and it came to my attention, who does the Public Relations for the arts? Is there a sector of Public Relations that covers the arts market? I have always had a fond interest for art.
Because I have talked a lot about public relations with events, I thought it would be nice to share and reiterate how to restore an image and the ways that I learned about from the article titled, “4 Ways to Rehabilitate a Sullied Image” that I found on PR News Online (http://www.prnewsonline.com/water-cooler/2013/04/10/4-image-rehab-tips-for-anthony-weiner/) by Bill Miltenberg. Continue reading
How to earn PR success with your events
I have talked a lot about how to utilize social media for planning events, but Public Relations is just as important. While reading PR News online (http://www.prnewsonline.com) I came across a great article I would like to share with you! The article titled “6 Tips for PR Success with Your Events” http://www.prnewsonline.com/water-cooler/2013/04/01/tis-the-season-6-tips-for-event-pr-success/by Scott Van Camp provides tips for public relations. Continue reading