Over the past decade, social media has become the most popular platform for promoting brands, clients, and products. Constant change in social media has resulted in the urgency for new Advertising, Marketing, and Public Relation strategies and tactics. The baby Boomer generation was known to pick up a newspaper or magazine to receive information on the latest news and trends. Today, Millennials gain most of their information from their fingertips.
Social media is a wide range of online applications and media platforms that allow the creation and exchange of user generated content (Kaplan, 2010). The advancement of cell phones to smartphones, desktops to laptops, laptops to tablets, and websites to mobile apps, has depreciated the value of hard news and replaced it with the want for immediate gratification (Mangold, 2009). The public expects to access information in seconds rather than daily. The rising demand for information in seconds has created a multitude of social media platforms, including: Facebook, YouTube, Twitter, Snapchat, Instagram, Flickr, blogs and many more increasing in popularity and competition constantly.
Don’t want to answer that? Looks like your Facebook page just answered it for you. Some job interviewers use social media to answer questions they shouldn’t ask.
During the interview process there are certain question that aren’t allowed to be asked, but job interviewers have discovered a digital loophole to avoid breaking the law. Digging up dirt on their job candidates, employers use social media to find answers to personal questions they aren’t supposed to inquire about.
Students fresh out of college are experiencing this phenomenon—after going on a job interview their interviewers will request to be their “friend” or become on of their followers. Putting students and job candidates in between a rock and a hard place, they fear not accepting the request or the follow might put them at a disadvantage for getting the job.
Bill Gates claims that software animation could lead to technology replacing humans and robots stealing your job.
According to Microsoft cofounder Bill Gates, robots do it better. The infamous computer programmer claims that advancing software automation could lead to technology replacing humans in the work force meaning that robots could steal your job.
Business Insider reports that Gates spoke at the American Enterprise Institute think tank in Washington, DC last week speaking about how governments and businesses need to prepare for a future where lots of jobs will be done by software and robots, resulting in mass unemployment.
“Yes, robots really are about to take your jobs,” Gates said. “Software substitution, whether it’s for drivers or waiters or nurses… it’s progressing. Technology over time will reduce demand for jobs, particularly at the lower end of skill set… 20 years from now, labor demand for lots of skill sets will be substantially lower. I don’t think people have that in their mental model.”
People have a hard time believing that people can get hired for a social media job. In fact, even I have had a hard time grasping the idea that is real and it is demanding. In theory it just sounds like it would just be all fun and no real work, but in reality this is not the case.