The ability to reach your social media audience and make an impression is a critical element of digital marketing. A successful social media campaign involves going beyond simply identifying which platforms your audience is using. You must keep up with the trends and provide content that jumps out at them. These tools will help you stay informed on the latest trends, design visual content like a pro and pinpoint when you get it right. Continue reading
Tag Archives: social media
The Tasty Takeover
If you like food and you have a Facebook account, chances are you’ve seen a Buzzfeed Tasty video. Buzzfeed, a digital media company, started their food division, Tasty, just two years ago, and since then Buzzfeed has launched the Tasty takeover.
What are Social Media Management Platforms?
Listen up public relations professionals! This blog contains information about social media management platforms, the latest social media trend that will streamline your communication and shave hours off your workday.
The New Snap Pixel Is Finally Here and We Couldn’t Be More Excited
Snapchat is finally getting with the program. They have created a pixel to help track users after they use an ad. The new snap pixel will be specific to advertiser’s websites in order to give brands a better idea of how their ads are doing. This will help with engagement as well as give insight into what users like.
Yondr Case Challenges Phone-Addicts To Go Cellphone-Free
There are few things that are more frustrating than sitting at a movie while someone in the theater continues to use their phone. There are lots of places, like movie theaters, that society tells us phones are off-limits: churches, classrooms, important meetings. But this doesn’t help fight off the urge to check your phone under your desk. What if a special type of phone case could solve this problem? The Yondr phone case challenges phone-addicts by preventing the use of cell phones.
How Social Media Honors the Houston Astros in the Aftermath of Hurricane Harvey
This baseball season continues to be full of surprises as the Houston Astros find themselves in the aftermath of Hurricane Harvey. Four years ago they were the worst team in the majors. Two months ago their city was devastated by the effects of the costliest hurricane on record. But tonight, they find themselves in game seven of the World Series. The curve balls keep coming for Houston-no pun intended. What has been one dominant force throughout all of theses events, you ask? Social media. Especially in the aftermath of Hurricane Harvey. Continue reading
Now You Can Discover and Interact with New Snapchat Context Cards
You won’t have to leave the app to explore a geotag on a Snap due to the new Snapchat Context Cards feature. Snapchat announced this feature last week to enhance users discovery of information about locations. This feature further engages users all while remaining in-app. If you’re curious or intrigued by a location tagged in a friend’s Snap Story, now you won’t have to go look it up elsewhere. Continue reading
Snapchat Teen Usage Continues to Lead
The world of social media is competitive. It is hard to get ahead, and stay ahead, with so many different platforms. The competition does not seem to faze Snapchat. Numbers don’t lie, and the latest numbers show us that Snapchat teen usage is at an all time high. Why are so many teens choosing this platform over all others? Can the company maintain their success, or is it simply 15 minutes of fame? Continue reading
Instagram Updates Once Again with New ‘Poll’ Feature
The only thing that remains constant about social media, is the fact that it is constantly changing. Last month it was Snapchat next week it could be Facebook, but this week it is Instagram. Instagram has updated its features by adding a poll aspect to its Stories.
Influencer Marketing Campaigns and Their Power Over Consumers
According to a recent survey conducted by Forbes, 84% of marketers plan on executing at least one or more influencer marketing campaigns within the next 12 months. What is influencer marketing, exactly? And why is it such a powerful element in the marketing industry? Continue reading
Why Google Plus Is Failing
Many people are familiar with the social networking platform Google Plus. 
The basics are pretty much the same as every other networking site, but why don’t you know anyone who uses it? There are many questions surrounding the enigma that is Google Plus. With the name and reputation it possesses, everyone wants to know why Google Plus is failing. Continue reading
Will the VSCO App Become the Next Big Thing In Social Media?
Apps and platforms for social media are constantly changing and updating trying to become the next big thing, the one that is on the top of all the charts, and that is no different for the VSCO app. VSCO is a social media app that combines characteristics from apps such as Tumblr and Instagram and is slowly becoming more and more popular.
Banned Instagram Hashtags Could Mean Low Engagement
We live in a #hashtag world. There is no denying it. A single hashtag opens the door to hundreds of thousands of posts on the same subject. An Instagram caption is not complete without a few hashtags thrown into the mix. People in the wedding industry even make a profit off of helping couples create their perfect wedding hashtag. Brands use specific hashtags to attract more customers and clients. It might come as a shock, however, to learn that not all hashtags are allowed. A recent list of banned Instagram hashtags comes with consequences for users who include them in their posts. Continue reading
Microsoft Teams Achieves Every Element of User Experience
Keeping agility and organization in mind, Microsoft Teams achieves a collaborative, digital environment
among today’s communication workplace. Moving forward, Teams is the latest and most innovative core communication platform for Microsoft Office 365. It intends to replace Skype for Business as the tool for all video calls, conferences and meetings for its users. Making the digital environment more open and integrated, this platform allows for a flow of accessible information to everyone involved. Continue reading
Pinterest’s Partnership With Target Creates New Shopping Experience
To many, it may seem that Pinterest is becoming less and less relevant in the social media world. On Monday, however, Pinterest announced its partnership with Target that will bring new capabilities to users and shoppers alike. Pinterest’s partnership with Target will change the way shoppers use social media to find products they like.
Paid Social Media Marketing Is a Smart Investment for Businesses
Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading
The New Snapchat Animated Bitmoji Has Users Dancing
Almost every Millennial remembers how exciting it was to create a Mii on the Wii game console. A tiny little version of you appeared on the virtual court as you played a tennis match in your living room. You might be lying if you say you never made a Sims version of yourself in the early 2000’s. Today’s version of Sims and Miis are called Bitmojis. After years of creating virtual look-alikes, the Snapchat animated Bitmoji feature finally brings them to life.
Anonymous Messaging Apps Are Phasing Out
In April, the popular anonymous message application, Yik Yak, announced that it would be shutting down. This was the first of many anonymous messaging apps phasing out in the past and upcoming few months. What is responsible for this drop in users for these applications?
Instagram Stories Help Retail Marketing
Almost everyone has an Instagram account these days. Whether it is a personal account or for a business, Instagram is used across the board to share videos and images with both friends and the public. While most organizations have accounts, not everyone uses them to their full potential. Retail businesses, in particular, have a huge opportunity with this social media platform. One of Instagram’s latest updates, Instagram stories help retail marketing in a new way.
Instagram stories help retail marketing for small businesses. Continue reading
This or That: Snapchat and Instagram Stories
Whether we like it or not, we live in a world where it is more common to take a picture of our lunch than a picture of our family. It is almost expected of us to post on social media about whatever cool event we attended so that all of our followers can see how fun our Friday night was. Snapchat and Instagram Stories give users the unique ability to basically live stream every moment of their day. The two features seem identical, but there are a few small differences that set the two apart from each other.