OpenAI is the company behind many artificial intelligence (AI) systems, such as ChatGPT, DALL-E2, and Bing’s new AI-powered search engine. OpenAI’s products are bleeding into all aspects of life, from writing emails and cover letters to customer service. OpenAI’s ultimate goal is to make AI beneficial to all of humanity and protect against its abuse, as outlined in their charter.
Over the past year, Gen Z has fallen in love with podcasts for a few reasons. Podcasts are convenient to listen to, authentic, and provide listeners with diverse and interesting content.
Continue readingFacebook took college students by storm in February 2004 and quickly expanded to an audience of all age ranges. Nearly two decades later, Facebook is struggling to retain the younger demographics it once had. Facebook is dying as a platform and it is time for brands explore other options to reach their audiences.
Continue readingTikTok is a social media marketing machine, with TikTok influencers reaching millions of users with a single post. As of January 2023, the app had over 1 billion active monthly users. TikTok influencers are the easiest way to reach a target audience. Many marketing professionals have quickly realized the value of TikTok influencers. TikTok’s algorithm customizes users’ “For You Page” to their interests. As a result, they are presented with content that they are most likely to interact with. Therefore, if a brand partners with a group of influencers in similar niches, the brand will repeatedly interact with audiences of similar interests who are likely to buy from the brand.
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