As technology evolves, more and more people are cutting the cords on cable and satellite in favor of streaming services. When was the last time someone asked you to “Comcast and chill?” A recent survey from GfK found that 30% of US Millennials don’t use cable or satellite. Competition among streaming services increases as more companies launch their own versions. Until today, consumers believed that one company was stepping up their game. That changed with the announcement that Amazon cancelled its rumored live TV streaming service. Continue reading
Forget that old pen and paper on your desk because MyScript’s Interactive Ink will digitize your handwriting. MyScript offers apps that allow you to modernize the old school writing methods and change the way you take notes. Easily handwrite on your device and convert the writing into a well-formatted text or document. Continue reading
Live video streaming has been a step forward for Facebook. It has brought Facebook into the future and it has given its users the ability to share stories instantly. However, the benefits brought by live video streaming come with problems as well. One problem that has recently begun to arise is the misuse of the live video.
Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading
In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapchat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading
In the multi-faceted, ever-changing world of technology, social media is only a small part of this intricate system. However, many brands have noticed this small area’s power within marketing. Due to the technological world’s unfamiliarity with social media, any new techniques or ideas are considered fair game.
Although this Wild West of marketing has little to no rules nor regulations, concepts such as copywriting have been called into the social media debate. Specifically between Snapchat and Instagram. Continue reading
Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.
There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading
Meet Connie -The Robot Concierge of the Future Continue reading
Ever thought of hiring a personal assistant because you simply cannot juggle meetings, briefings, projects, drooling kids and remembering to buy milk and paper towels? Alexa inside of the Amazon Echo is here to save your sanity.
Yeah, you read that right: Facebook is mapping the world.
In case you missed it, Facebook is kind of a big deal.
How do you want to receive your news about the upcoming presidential election? You can watch the news and debates on TV, or you may read the newspaper for your daily update. Now, you can also turn to social media to learn more about it. As the election approaches, social media has been improving political campaigns. Continue reading
Ringly is the first in its family of actually-cute wearable tech. Not only will it make you more stylish though, it will absolutely make your life easier.
In need of a break during your long work day? Uber is here for you. At the touch of a button, people were able to receive puppy love in various cities as a pre-Valentine’s Day treat last week. The ride-sharing service teamed up with various animal shelters to melt your hearts just in time for Valentine’s Day. Continue reading
Back in the day, before the emersion of social media, Super Bowl Sunday was the biggest day for football fans. Friends and family gathered to enjoy the football game, as well as the entertaining commercials. Today, much more plays into the Super Bowl than just football and fun commercial breaks. Social media has stepped in to improve people’s Super Bowl experience and to promote brands.
Snoop D. O. double G, famous rapper, football dad, and unofficial advocate of cannabis, has launched a new social network: Merry Jane. Continue reading
Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analytics, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.
More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.
When discussing with a peer his ambition to run for a position on his local School Board, the issue on the forefront of his campaign was to cut the funding for and requirement of purchasing iPads for all middle and high tech generation students. Plot twist- this perspective comes not from a technologically challenged, micro-managing parent, but rather from a tech-savvy, avid device user, sophomore at Southern Methodist University.
Unfortunately, a Pew Research Center study has confirmed our grandparent’s rants about the negative implications of staring at a screen all day. A whopping 87% of teachers in the study, joined by the College Board and the National Writing Project, reported that technology is creating an “easily distracted generation with short attention spans.” 64% of both middle and high school professors stated that today’s digital technologies “do more to distract students than to help them academically.”
Director of the Pew Internet Project Lee Rainie hit the nail on the head when remarking that the tremendously overpowering influence of modern day technology may be attributed to the inability of students to understand how to master time management at such young ages. “Multi-tasking” has become a casual phrase referring to how our brains should function in this day and age, with the expectation that humans are able to comprehend and retain information while receiving and sending text messages with various people, listening to lyric-stuffed music, with various online shopping windows up, and while regularly glancing at overflowing Facebook, Instagram and Snapchat feeds, etc. Why, and how, is it that the biggest culprit of distraction has become the turned to tool for educating the youth?
Loosely titled the “iPad Initiative,” the break up between school districts and textbooks has become an epidemic as tablet computers are being utilized as a tool to help implement the new Common Core state standards for math and reading. The separation has had its positives, though, such as financial savings, lighter backpacks, and providing students with technology and internet awareness. The iPad Initiative provides instant information at students’ fingertips, which is both a blessing and a curse. There is a difference between information and knowledge:
Information – facts provided or learned about something or someone.
Knowledge – facts, information, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject.
Although these nouns are used universally and interchangeably, it is pivotal that the tech generation is enlightened on the true difference between the two. The iPad initiative teaches only how to access information, without pushing students to both absorb and comprehend that information and make it knowledge.
Most people don’t think about PR and wrists together, but then again, the Apple Watch wasn’t out either. Apple Watch coupled with apps designed specifically for it – opens a whole new world of PR possibilities – not just at our fingertips but now right above our hands.