“Made With IBM” Takes on the Masters

Has IBM Changed What a Sponsorship Entails?

Many companies use sports sponsorships to kick-start a new campaign.  The company typically introduces a few fresh commercials, each of which will run multiple times throughout the event.  These commercial are usually supported with coinciding social, print, and outdoor media.  Think the P&G “Thank You, Mom” commercials that ran throughout the Olympics. Continue reading