In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
In the multi-faceted, ever-changing world of technology, social media is only a small part of this intricate system. However, many brands have noticed this small area’s power within marketing. Due to the technological world’s unfamiliarity with social media, any new techniques or ideas are considered fair game.
Although this Wild West of marketing has little to no rules nor regulations, concepts such as copywriting have been called into the social media debate. Specifically between Snapchat and Instagram. Continue reading
No longer do you see people listening to their Walkman’s when running down the street. That’s because the days of buying CD’s is long gone. Today, there are millions of songs available to download for free online. Streaming music has taken over due to its continuous inflow of new tracks and the fact that you pay nothing to add it to your most current playlist. Digital music is dominating the music business, from professional musicians to radio broadcasters. Continue reading
For all you nerds out there consumed with your digital reality more than your actual reality, you already know that Microsoft’s Xbox One was released today but for the rest of us that live in the analog world another gaming console or really a multimedia console. Microsoft actually got something right for once, in creating a console that also connects to more than just Halo and Just Dance 4.
The media influences our perception of current events, the products we buy, our political beliefs, and almost every aspect of the American life. It is the most powerful social and cultural influence that comes with the responsibility to create positive changes in our society. And yet, it promotes rape culture and the belief that a victim of rape must have been “asking for it” by the clothes she wears or how much she had to drink.
In a market saturated with music choices, variety is the spice of life. On-demand streaming, algorithm-based, satellite and radio portals offer benefits, but in the music mishmash of the web, well programmed multichannel music radio stations are a valuable option when one does not have time to make a choice. Listen to AccuRadio, HotMix Radio and Batanga Radio and think of niche-audience touch points for brands.
The big change that traditional television and cable are experimenting equals opportunity for you.
Netflix’s 14 Emmy nominations, and NBC.com with 3 for original programming (separate from NBC network) –how these among other cultural changes affect you as a young professional involved in media, marketing, technology, law, etc.
Online marketing can make or break some companies due to the digital revolution that often sets standards in today’s society. Technology has taken over and it’s not uncommon for individuals to have multiple devices (personal computers, Smartphones, tablets, etc.) to stay connected.
Ever wonder why infographics and data visualization have become so popular over the last year or two? Here are some reasons using the data
Short Attention Spans
Nowadays all our society is “diagnosed” with ADD. This is demonstrated by the fact that most people will decide to leave a website or continue exploring it in the first 2-4 seconds of seeing the page. With very little time to convince people to stick around, infographics and visualizations are a more effective way to literally catch peoples’ eye.
With the worlds information currently doubling every two years, it is no wonder people experience information overload. With smartphones, tablets and the ubiquity of the internet, people are constantly receiving, analyzing, sharing and creating new information. Due to this overload you need to stick out to get people’s attention. Creating a compelling visualization of data or information can make it really stick out from all of the other noise of day-to-day life.
Easy to Understand
As humans, we are very visual creatures. Our ability to quickly interpret visual information is far greater than that of written words. By creating visualizations you can make complex information easier to understand.
People have horrible retention rates for the information they read. According to the data sited in the infographic on data visualization below, people only remember about 20% of what they read.
With such a large volume of new content published every day, people are inundated. By creating something that is visually compelling, people are more likely to be engaged.
Who has $100 to pay for a concert ticket? Many people definitely do not have the time or money to go through the hassle of trying to buy tickets at astronomical prices. A new startup called Concert Window is attempting to create a system that will broadcast live concerts over the Web. Continue reading