For most, TikTok seemed like a mere fad of Gen-Z and Millennials, but months out of lockdown, it has claimed its position as a leading social media platform. Not sure how or why your brand should pay attention? Take a glance at why TikTok should not be dismissed or forgotten.Continue reading
What Makes Buzz Worthy Content and Drives High Engagement?
Here are some tips and tricks to create strong, popular content and drive traffic with every published piece. Consistency is key to creating successful content. Follow these steps to ensure engagement and drive major traffic with each post.
Tap Into Longer Content
Don’t be afraid to share content with thousands of words. One great article stands out in the sea of memes and short, hollow pieces. Take the time to write an impactful piece rather than multiple shallow posts.
Learn from the competition by studying what works for your target audience. Learn what they respond to, what they share, what they care about, what they enjoy viewing, and what content will make them buzz. Use this research to create innovative posts on the channels best suited to meet the audience’s needs. Push pieces that resonate and leave a meaningful impact. Create buzz and conversation by using stories that connect readers to your brand.
Tell a Story Readers Want to Hear
How can you generate buzz worthy content that reflects your brand’s mission, vision, and values to readers? Use storytelling to relate to their lives and challenges, as a result, you will connect on a more personal level with the audience. For instance, research your followers’ values and life views before taking a stance on social issues as a brand to ensure positive engagement. Check out more information on great story telling. https://contentmarketinginstitute.com/2018/06/secrets-great-storytellers/.
Reader Connection is Key
Digital marketing offers many opportunities for human connection. For example, asking questions is a great way to engage your audience. Urge them to answer the questions in the comments and share the question with their friends and followers. Furthermore, inviting readers to comment gives them the chance to share their viewpoints and opinions. As a result, your audience will connect to not only your brand, but also other readers.
Do not fear long content. Instead provide readers with thoughtful knowledge and insight to stand out. Research is fundamental in providing readers with relevant information and making connections. Giving followers ways to interact with your brand and with each other humanizes the world of digital communication. So, keep these tricks in mind to create a strong foundation for buzz worthy content.
More Tips and Tricks
Content marketing should be well-timed to generate peak interest in content and create the highest level of success for your company. Timing content marketing properly is important to aim for in improving digital marketing strategies. The following are tips for keeping content timely and efficient.
Schedule the Campaign
Choose a time frame to run your campaign. They can be timed to the company’s anniversaries or awards, national holidays, local holidays or awareness days. Create a list of possible holidays that best align with your target market and campaign goals. Draw up a calendar to and generate a rough list of possibilities. Map out the marketing campaign’s prep timing to ensure it runs efficiently with the trend. Campaigns should have the content prepared and organized for publishing at the beginning of the trend. Publish the content at the point where the trend is significantly increasing and set up a sharing schedule to promote the campaign at the peak of interest in the trend.
Identify the most relevant angles that connect your company’s goals to the trend. Research and identify specific keywords the two share. Create content best targeted to the theme of the campaign and the relevant, useful elements of the trend. Research to optimize your campaign by meeting your viewer’s expectations. Use https://textoptimizer.com/ to create a list of terms and concepts to optimize your copy. It is helpful to identify terms that yield great hashtags for the plan.
Create a Social Media Campaign
Social media campaigns are great for supporting digital marketing strategies. One key to great social media campaigns is generating a proper calendar for content releases. There are many tools available to optimize social media content planning such as https://www.contentcal.io/ and https://buffer.com/. Create a campaign packet that includes keywords, ideas, and identifies platforms and angles. Organize dates and goals for social media content and generate a calendar.
These are the days of 140-character communication. The world has shifted its gaze to screens to get information on products and services. Rather than investigating traditional media, just google it. Personal digital communication styles and tactics vary greatly from organizational digital communication. It’s time to reset the communication models of past-times and update them to keep up with the quick digital era. The first step is to place your audience at the at the center of communication strategies. Here’s why…
Audiences have much control over the information they receive, and even more control over the information they pay attention to. Digital communications content must target audience’s preferences and behaviors to catch their eye. Attention is limited and your organization must be worthy of a good glance.
Rather than relying on marketing messages to gain information about products and services, consumers can simply search it with their thumbs, on any given screen, at any given time. Digital media channels must be open for two-way communication. Audiences want to have their questions answered quickly. Centering on the preferences and interests of the audiences is key to grab their attention.
Failure to shift from traditional media models that are typically one-way can be detrimental to your business. Put the audience at the center of all messaging and communications tactics to ensure they put you at the top of their brand preferences.
Check out these articles for more on how to amplify digital communication by centering on your audience.
Social media is key to professional communication in 2019. The ever-changing, always trendy realm of digital communication requires attention to achieve a successful digital marketing strategy. Strategizing is key to ensuring social media posts are relevant, high quality, informative, and engaging for your followers. When used correctly, social media is a vital tool for organizational communication. Keep reading for tips and tricks to utilize social media and serve your followers premium content.
Give the People What They Want
Part of great communication is listening. You must be aware of the type of information your followers want to receive through social media. Take the time to research and pinpoint the type of information followers look for on your social media outlets. Make them enjoy following you and add value to their social media viewing experience by providing information they want. Interact with your followers when they express support and complaints. Remaining active and engaged with followers will keep them engaged with your channels. Stay active by posting content frequently and responding to comments or messages in a timely manner.
Content is Key
Provide followers with relevant content that is meaningful to their lives. Give them something that is educational and interesting. Videos are great for grabbing your audience’s attention. They enjoy watching to gain information quickly without having to read. Videos are great for engagement and easily sharable content. Viewers can easily tag friends or directly send video content. Stories are another trend essential to social media communication. Followers enjoy seeing into the daily activities of accounts they follow, and gaining information and insight in real time. Ensure that the content is genuine for your audience to form a connection.
Influencer marketing is a strong trend in 2019. Individuals have gained power in the digital marketing world by mastering social media strategy and promoting products to their large following. Influencers and micro-influencers dedicate time and energy to running the best social media platforms. They are on top of trends and often create new trend waves. Choose personalities and platforms that align with your brand’s service or product. Established influencers are essential tools to connecting with followers. Digital tools help connect organizations to digital media masters. Check out some of these sites and see what they can do for your digital communication.
The ability to reach your social media audience and make an impression is a critical element of digital marketing. A successful social media campaign involves going beyond simply identifying which platforms your audience is using. You must keep up with the trends and provide content that jumps out at them. These tools will help you stay informed on the latest trends, design visual content like a pro and pinpoint when you get it right. Continue reading
Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading
In today’s world, digital marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapchat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading
In the multi-faceted, ever-changing world of technology, social media is only a small part of this intricate system. However, many brands have noticed this small area’s power within marketing. Due to the technological world’s unfamiliarity with social media, any new techniques or ideas are considered fair game.
Although this Wild West of marketing has little to no rules nor regulations, concepts such as copywriting have been called into the social media debate. Specifically between Snapchat and Instagram. Continue reading
Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.
There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading
How do you want to receive your news about the upcoming presidential election? You can watch the news and debates on TV, or you may read the newspaper for your daily update. Now, you can also turn to social media to learn more about it. As the election approaches, social media has been improving political campaigns. Continue reading
Creating a content calendar for your Twitter account will make it much easier to plan, implement, and improve your social media strategy. Planning out your tweets will also help in efforts to build your audience and provide quick updates, relevant company or industry news, and immediate responses to costumers’ concerns about products or content.
Tweeting regularly is critical to growing your presence on Twitter and establishing your company’s brand. Creating a content calendar will help you get in the habit of tweeting daily. It will also help you plan out your tweets in advance so that you can provide your audience with compelling, new content in each message you post.
As mentioned above, when making your tweet calendar, focus on creating quality content and developing a regular cadence. This consistency will help your followers learn when and what content to expect from you, and it will help maximize your engagement.
For example, plan out when to post tweets dealing with promotions. By posting exclusive deals and discounts, you will be able to build follower loyalty. Also, plan out a time to respond to costumers’ questions and reviews, allowing for the real-time engagement you need in order to build brand awareness on the social media platform. You might also want to dedicate one day of the week to posts that focus on the people that help your business run smoothly–maybe a photo of employees hard at work or having fun together at a company function.
Additionally, creating a content calendar allows you to examine what kind of content is most popular with your audience. You can plan for the future by making regular adjustments to the content of your tweets in order to further the dialogue with your followers and appeal to their interests.
Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analytics, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.
More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.
No longer do you see people listening to their Walkman’s when running down the street. That’s because the days of buying CD’s is long gone. Today, there are millions of songs available to download for free online. Streaming music has taken over due to its continuous inflow of new tracks and the fact that you pay nothing to add it to your most current playlist. Digital music is dominating the music business, from professional musicians to radio broadcasters. Continue reading
It’s a fact, couples share. They share food, laughter, experiences and smiles. But does sharing a password to your email and social media accounts sound ethical? Well, many already do and this trend is continuing to grow. Today, many couples use digital communication and technology in order to enhance their relationships. In other words, digital technology has become a dominant force in the communication between partners. Continue reading
Say goodbye to Toys-R-Us, with technology advancing at the speed of light, the young generation is resorting to touchscreen devices to play with “toys”. As more devices offer free toy apps, toddlers are replacing toys with touchscreens. Children are no longer begging their parents to buy them the newest beanie baby or cabbage patch doll, it’s all about the iPad. Traditional toys are moving their way out of the clutter in the playroom. Continue reading
With the viral world of technology at our fingertips, organizations need to have a crisis communication plan since the social media world is uncontrollable.
What’s the next biggest trend in the digital world?
The e-Book. GovDelivery, the leading public communication solution that offers an automated e-mail and digital subscription management platform to government, announced the availability of “What’s Next,” a complimentary e-book that identifies key trends in digital communications. GovDelivery enables government organizations to connect with more people, and get those people to take action. More than 1,000 government organizations use their communications platform to reach over 60 million people. GovDelivery shares tips and strategies for public sector communicators to capitalize on these trends to achieve mission results.