How to Build Standout Content- Keeping a Consistent Foundation

What Makes Buzz Worthy Content and Drives High Engagement?

Here are some tips and tricks to create strong, popular content and drive traffic with every published piece. Consistency is key to creating successful content. Follow these steps to ensure engagement and drive major traffic with each post.

Tap Into Longer Content

Don’t be afraid to share content with thousands of words. One great article stands out in the sea of memes and short, hollow pieces. Take the time to write an impactful piece rather than multiple shallow posts.

Learn from the competition by studying what works for your target audience. Learn what they respond to, what they share, what they care about, what they enjoy viewing, and what content will make them buzz. Use this research to create innovative posts on the channels best suited to meet the audience’s needs. Push pieces that resonate and leave a meaningful impact. Create buzz and conversation by using stories that connect readers to your brand.

Tell a Story Readers Want to Hear

How can you generate buzz worthy content that reflects your brand’s mission, vision, and values to readers? Use storytelling to relate to their lives and challenges, as a result, you will connect on a more personal level with the audience. For instance, research your followers’ values and life views before taking a stance on social issues as a brand to ensure positive engagement. Check out more information on great story telling. https://contentmarketinginstitute.com/2018/06/secrets-great-storytellers/.

Reader Connection is Key

Digital marketing offers many opportunities for human connection. For example, asking questions is a great way to engage your audience. Urge them to answer the questions in the comments and share the question with their friends and followers. Furthermore, inviting readers to comment gives them the chance to share their viewpoints and opinions. As a result, your audience will connect to not only your brand, but also other readers.

Do not fear long content. Instead provide readers with thoughtful knowledge and insight to stand out. Research is fundamental in providing readers with relevant information and making connections. Giving followers ways to interact with your brand and with each other humanizes the world of digital communication. So, keep these tricks in mind to create a strong foundation for buzz worthy content.

More Tips and Tricks

Ellie Wells

CCPA 4335

Blog 5

Stay on top of Digital Communication Trends

Social media is key to professional communication in 2019. The ever-changing, always trendy realm of digital communication requires attention to achieve a successful digital marketing strategy. Strategizing is key to ensuring social media posts are relevant, high quality, informative, and engaging for your followers. When used correctly, social media is a vital tool for organizational communication. Keep reading for tips and tricks to utilize social media and serve your followers premium content.

Give the People What They Want

Part of great communication is listening. You must be aware of the type of information your followers want to receive through social media. Take the time to research and pinpoint the type of information followers look for on your social media outlets. Make them enjoy following you and add value to their social media viewing experience by providing information they want. Interact with your followers when they express support and complaints. Remaining active and engaged with followers will keep them engaged with your channels. Stay active by posting content frequently and responding to comments or messages in a timely manner.

Content is Key

Provide followers with relevant content that is meaningful to their lives. Give them something that is educational and interesting. Videos are great for grabbing your audience’s attention. They enjoy watching to gain information quickly without having to read. Videos are great for engagement and easily sharable content. Viewers can easily tag friends or directly send video content. Stories are another trend essential to social media communication. Followers enjoy seeing into the daily activities of accounts they follow, and gaining information and insight in real time. Ensure that the content is genuine for your audience to form a connection.

Influencer Power

Influencer marketing is a strong trend in 2019. Individuals have gained power in the digital marketing world by mastering social media strategy and promoting products to their large following. Influencers and micro-influencers dedicate time and energy to running the best social media platforms. They are on top of trends and often create new trend waves. Choose personalities and platforms that align with your brand’s service or product. Established influencers are essential tools to connecting with followers. Digital tools help connect organizations to digital media masters. Check out some of these sites and see what they can do for your digital communication.

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https://promo.aspireiq.com/influencer-management-software?_bk=traackr&_bt=328615217257&_bm=e&_bn=g&gclid=CjwKCAiAqaTjBRAdEiwAOdx9xgnVfoxDEw77qiuW1Rm6tENUDd6UnqfUadLVMO6YED9Xep6UyO0BEhoC7KMQAvD_BwE

http://www.traackr.com/

Ellie Wells

CCPA 4335

Blog 1

Skinny Minnie: Not-So-Pretty

Kate Moss once said, “Nothing tastes as good as skinny feels.” This quote was one of the most popular memes of 2016. Young girls and women alike have posted and retweeted this as “fitness” inspiration. Unfortunately, this quote is not the only form of unwarranted, unhealthy physical propaganda; especially within the social media sphere. Continue reading

Spectacles by Snapchat, Take That Instagram

Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snapsnapchat-spectacleschat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading

Media: Combining Advertising and Public Relations

Although advertising and public relations both fall on the same side of clients’ balance sheets as staff functions, they have lived in separate offices for many years. Each of them produces media; however, they usually differ.

There are many differences between advertising and public relations that make them unique. A paid source of media is advertising. Advertising provides a guarantee that the client’s goods or services will be placed in the publics’ eye. Advertising’s complete creative control makes the messages targeted and purposeful. An earned source of media is public relations. The media and its viewers hold the lifespan of the organic content produced by public relations. Continue reading

Social Media: a Tool for Political Campaigns

How do you want to receive your news about the upcoming presidential election? You can watch the news and debates on TV, or you may read the newspaper for your daily update. Now, you can also turn to social media to learn more about it. As the election approaches, social media has been improving political campaigns.Social Media: a Tool for Political Campaigns Continue reading

Twitter Campaigning: Social Media in the 2016 Presidential Election

Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analyticVoter pin with the words"every tweet counts".s, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.

More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.

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Streaming Music Hits Its High

Digital Music Hits A High

Digital Music Hits A High

No longer do you see people listening to their Walkman’s when running down the street. That’s because the days of buying CD’s is long gone. Today, there are millions of songs available to download for free online. Streaming music has taken over due to its continuous inflow of new tracks and the fact that you pay nothing to add it to your most current playlist. Digital music is dominating the music business, from professional musicians to radio broadcasters. Continue reading

Marriage: Commitment Comes With Passwords?

Do couples share too much of a connection?

Do couples share too much of a connection?

It’s a fact, couples share. They share food, laughter, experiences and smiles. But does sharing a password to your email and social media accounts sound ethical?  Well, many already do and this trend is continuing to grow. Today, many couples use digital communication and technology in order to enhance their relationships. In other words, digital technology has become a dominant force in the communication between partners. Continue reading

Have Touchscreens Replaced Toys?

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TouchscreenSay goodbye to Toys-R-Us, with technology advancing at the speed of light, the young generation is resorting to touchscreen devices to play with “toys”. As more devices offer free toy apps, toddlers are replacing toys with touchscreens. Children are no longer begging their parents to buy them the newest beanie baby or cabbage patch doll, it’s all about the iPad. Traditional toys are moving their way out of the clutter in the playroom. Continue reading

New e-Book Hits the Stands in the Digital Communication World

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What’s the next biggest trend in the digital world?

The e-Book. GovDelivery, the leading public communication solution that offers an automated e-mail and digital subscription management platform to government, announced the availability of “What’s Next,” a complimentary e-book that identifies key trends in digital communications. GovDelivery enables government organizations to connect with more people, and get those people to take action. More than 1,000 government organizations use their communications platform to reach over 60 million people. GovDelivery shares tips and strategies for public sector communicators to capitalize on these trends to achieve mission results.

The key to staying connected - is GovDelivery

The key to staying connected – is GovDelivery

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Klout Just Grew, Not Only in its Score

 The social media platform Klout is having a big week. It is being purchased by Lithium Technologies, a social customer service company for $100 million. If you didn’t already know, Klout is a website and mobile application that uses social media analytics to rank its users based on their social media usage. Its business focuses on a score 1-100 using Twitter, Facebook, LinkedIn, Google+, Foursquare, Instagram, and Wikipedia to create the Klout Score. Over the past several years, Klout has undergone a bit of criticism regarding a tech analyst. It was understood that he had a higher Klout score than President Barack Obama. Critics have also argued that a Klout score devalues the authenticity of online communication. The founder of Klout, Joe Fernandez created the social media platform due to his inability to speak after jaw surgery. Consequently, relying on Facebook and Twitter to communicate…the irony. Continue reading