A Possible DFW Music Festival Has Potential

The Dallas Fort Worth area has a lot to offer. The food scene is top notch, the nightlife is unparalleled, the museums are impressive and business is booming. When compared to cities such as Austin, Houston or New Orleans it is easy to see why so many people choose to live in Dallas. However, there still seems to be something missing for an SMU senior with a big plan. This plan, if all goes smoothly, could mean a DFW music festival. Continue reading

Vulfpeck and Social Media

It All Starts With a Name

Vulfpeck and social media are bringing an entirely different element to digital marketing and branding. Band leader, Jack Stratton, formed the band after throwing the concept out to a friend that was “inspired by the rhythm sections from the golden age of recording,” (think The Swampers) Jack said in a June 2016 interview. Jack planned out the name Vulfpeck due to the positive result it would create for their SEO. He knew that it was a unique phrase that no one else was searching and they have capitalized on that and much more in social media.  Continue reading