Millennials control the future of charitable giving. As Baby Boomer and Gen X donors age, nonprofits are desperate for new ways to engage millennial donors. This task, however, has proven daunting. Though millennials are the biggest generation since the Baby Boomers, they currently contribute only about 11 percent of all charitable donations.
When utilized correctly, a successful nonprofit email marketing campaign can easily contribute to the bottom line. Here are five reasons your nonprofit needs an email marketing campaign.
Nonprofit organizations have been helping millions of people globally who could not survive otherwise, without food, water and shelter. According to global issues.org, over three billion people, almost half the world, live on less than $2.50 a day. At least 80 percent of humanity lives on less than $10 a day and more than 80 percent of the world’s population lives in countries where income differentials are widening.
“We are responsible for the world in which we find ourselves, if only because we are the only sentient force, which can change it.” – James Baldwin
Every man does not live on bread alone. A global issue has been forgotten behind poverty, sickness, and hunger. An issue that starts wars, causes suicide, and destroys societies. That issue is cultural divides. What makes humans uniquely different from other species is our need for relationships for survival.
The 2014 InTouch Credit Union Plano Balloon Festival festivities began this morning at 6:00 a.m. at the Southfork Hotel with a quick media and pilot briefing before heading to Oak Point Park. The media spectators were fired up with excitement as the hot air balloons began to inflate!
The 2013 Boston Marathon may have physically impaired survivors but their spirits remain stronger than ever.
On April 13, 2013, bombs went off at the annual Boston Marathon Race where three people were killed and hundreds of others were injured. Almost a year later many in the United States are commemorating the deaths and those affected by the tragic accident. Survivors and their family members are standing up and taking action through social media and other forms of digital communication. Social media such as Twitter and Facebook have been circulating with tweets and posts of inspirational survivor stories.
The Crohn’s and Colitis Foundation of America is fighting IBD one patient at a time
“Hey! I have IBD and lately I’ve been having horrible cramps and extreme weight loss because of it. Do you know of anything that could help me right now?” Continue reading
The Giving World of Social Media
With the increasing interest for community service and donations, nonprofit organizations have grown in their scope and impact on society. A nonprofit or not for profit organization is a type of association that uses it revenue and donations for the greater benefit of the general public and does not operate for profit. In addition to the growing service for nonprofit organizations, the digital age has also been taking off and many have taken advantage of this new way of communicating to stakeholders and the public.
Crowdfunding is an online pooling of individuals who donate money for a cause or project presented by other individuals or groups. One man and his wife took a different perspective on the phenomenon. Together they created the world’s first ever non-profit crowdfunding website to help individuals around the world. Continue reading
It is important that as members of our technologically advanced society we do not neglect our duty to give back to the community. Kid President, a 9-year-old YouTube sensation, encourages people to spend a little time each day to help make the world more awesome. Continue reading
Last week Rand Paul took the senate floor looking for answers about whether the current administration believes they have the right to use drones to kill American citizens. Paul declared he would not stand down until this issue was cleared up.Paul’s rant instantly pushed him into the spotlight. In an age of social media it only took a few hours for him to go viral on the twitter verse. While on the senate floor, Paul sent out twits.
Mashable has even posted a video, of Rand Paul’s Filibuster in 120 seconds.
Lately I’ve been intrigued in the scholarly articles circulating the web and my email about the characteristics of the last 3 generations. Baby Boomers, Generation X, and then our generation, Gen Y, all embody different qualities and flaws due to the social and technological advancements of their respective eras.
Gen Y are commonly referred to as the “Millenials,” and consists of those born anywhere between 1980’s-2000. The inherent qualities pertaining to our Gen Y’s are narcissism, rejection of social convention, and a desire for immediate satisfaction. Now these don’t appear as very flattering qualities on the surface, which inspired me to research the reasoning behind these appellations. Continue reading
No I am not referring to a new product the Kardashian Klan is endorsing (but, for the record, they do own a makeup line aptly titled “Kardashian Khroma”), but I am referring to the due date of Kim Kardashian’s baby.
This week the world was shocked when Pope Benedict XVI stepped down from his title as Pope. This was quite an historical event because the last time a Pope retired from his post was 600 years ago in the year 1415, when Pope Gregory XII resigned, after 10 years on the job 1415. Also in 1294, Pope Celestine V resigned after only five months, preferring the simple life of a monk to the majesty of being pope.
With the advent of the internet we no longer have to go to the library to look up a fact because we can just “Google” it. While the convenience of Google is exponential, have we really considered the drawbacks of the Internet?
Just days before Oscar weekend, the looming question is on everyone’s mind, “Who will win the best picture?” After reading many articles, I am intrigued to find that this monumental award isn’t about which movie truly was best picture, but rather who can draw the most support for their film.
Donations to charities and non-profits are the main reason many of them are still running. However, many times people do not donate as often as they could or do not donate at all because they may feel that their small contribution will not make an impact.
However, a new platform on the internet is allowing people to donate money in a very creative way and it is giving them an opportunity to donate much more than just their money. Snoball, is an application that helps cause marketing and helps donors market the charity of their choice with their friends. Continue reading
Some people love going to restaurants they’ve never been to before and perusing the menu hoping to find a winning entree item. Not me.