Millennials control the future of charitable giving. As Baby Boomer and Gen X donors age, nonprofits are desperate for new ways to engage millennial donors. This task, however, has proven daunting. Though millennials are the biggest generation since the Baby Boomers, they currently contribute only about 11 percent of all charitable donations.
When utilized correctly, a successful nonprofit email marketing campaign can easily contribute to the bottom line. Here are five reasons your nonprofit needs an email marketing campaign.
Nonprofit organizations have been helping millions of people globally who could not survive otherwise, without food, water and shelter. According to global issues.org, over three billion people, almost half the world, live on less than $2.50 a day. At least 80 percent of humanity lives on less than $10 a day and more than 80 percent of the world’s population lives in countries where income differentials are widening.
“We are responsible for the world in which we find ourselves, if only because we are the only sentient force, which can change it.” – James Baldwin
Every man does not live on bread alone. A global issue has been forgotten behind poverty, sickness, and hunger. An issue that starts wars, causes suicide, and destroys societies. That issue is cultural divides. What makes humans uniquely different from other species is our need for relationships for survival.
Crowdfunding is an online pooling of individuals who donate money for a cause or project presented by other individuals or groups. One man and his wife took a different perspective on the phenomenon. Together they created the world’s first ever non-profit crowdfunding website to help individuals around the world. Continue reading