How do you want to receive your news about the upcoming presidential election? You can watch the news and debates on TV, or you may read the newspaper for your daily update. Now, you can also turn to social media to learn more about it. As the election approaches, social media has been improving political campaigns. Continue reading
The 2016 presidential campaigns are in full swing, and social media improves political campaigns. Social media is an easy tool for candidates to get their message out there and find ways to reach larger audiences. As Campaign On says, “56% of Americans currently have a profile on a social media site… And with 22% of Americans using social media several times a day, it is no wonder that businesses, non-profits, and even politicians have begun to utilize social media” (http://campaignon.com/blog/political-campaigns/social-media-and-political-campaigns-what-are-the-benefits-of-social-media/). Social media improves political campaigns by allowing candidates to show off their personality and their campaign.
Presidential campaigns spend millions of dollars each year on radio and television ads, but for the 2016 election this money is a waste. Presidential Candidates must look to social media for rankings, free advertisement, analytics, fundraising, public feedback and opinion, engage with young voters, and immediate response to controversy.
More voters are receiving their news from social media and the 2016 presidential candidates are taking advantage of this medium. Social media is a tool for campaigns to reach out to Millennials and gain momentum in the polls and recognition in the news. Twitter has become imperative for candidates to use to gain the public eye and attention of potential voters.
Political social media did not exist a decade ago. Now tens of millions of dollars are spent every election on social media campaigns. Initially politicians only believed social media would be used as an effective campaigning tool. It is clear now though that political discussions on social media outlets can be the origins of larger mainstream ideas. This is political social media’s more noble role. Continue reading
In a session closed to the public, the House Intelligence Committee approved the controversial Cyber Intelligence Sharing and Protection Act (better known as CISPA) by an 18-2 vote. The bill will now appear in front of the House of Representatives next week.
Online petitions are becoming a more popular way for citizens to air their grievances and demand a response by the government. However, if they are not social media petitions, they will most likely fail. Continue reading
After the 2012 election, it was obvious that Republicans had lost their edge over the Democrats in the technology realm. However, young strategists in the Republican Party have now been thinking of ways to overhaul the technology infrastructure for the next elections. Continue reading
On Wednesday, I had the pleasure of attending a luncheon with Karl Rove as the keynote speaker. Through an informal interview, he discussed the results of the previous election and predictions for the future of the Republican Party. Continue reading
As technology advances, political campaigns are finding more sophisticated ways of directly targeting voters. Campaigns constantly use television spots to appeal to voters, but now they are transitioning to online video ads. However, the big question is how campaigns are able to only play ads for voters that are likely to vote for them. Continue reading
Participatory budgeting is an amazing program that provides opportunities for regular citizens to be involved in the allocation of local city funds. However, you have probably never heard of this program, even if you live in a city that currently participates! If cities and the actual organization take advantage of social media to get out the word, participatory budgeting may grow rapidly over the next few years. Continue reading
Social media has been rapidly expanding over the past few years, becoming an important part of our everyday lives. From business to sports, it has been transforming the way industries target the American public.
However, one area that has been drastically transformed by the addition of social media is politics. Continue reading