Tag Archives: communications

Social Media: Taking our jobs or adding value to them? 

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Image of a man holding social object with limitless social media platforms.Over the past decade, social media has become the most popular platform for promoting brands, clients, and products. Constant change in social media has resulted in the urgency for new Advertising, Marketing, and Public Relation strategies and tactics. The baby Boomer generation was known to pick up a newspaper or magazine to receive information on the latest news and trends. Today, Millennials gain most of their information from their fingertips.

Social media is a wide range of online applications and media platforms that allow the creation and exchange of user generated content (Kaplan, 2010). The advancement of cell phones to smartphones, desktops to laptops, laptops to tablets, and websites to mobile apps, has depreciated the value of hard news and replaced it with the want for immediate gratification (Mangold, 2009). The public expects to access information in seconds rather than daily. The rising demand for information in seconds has created a multitude of social media platforms, including: Facebook, YouTube, Twitter, Snapchat, Instagram, Flickr, blogs and many more increasing in popularity and competition constantly.

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Will The Comcast-Time Warner Deal Affect Communications Infrastructure?

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Close to Sealing the Deal

Close to Sealing the Deal

Another major merge between the two largest cable companies is creating a setback, especially for our wallets. Comcast, the nation’s largest cable company wants to buy Time Warner for $45 billion dollars. If this communications merge were to happen, Comcast would shovel 70 million subscribers, which is about 30 percent of television viewers in the United States. So, why is this an issue?

The last time a deal like this was announced was in 2011 when AT&T tried to merge with T-Mobile, which affected the communications infrastructure. That deal fell through when the Department of Justice sued to block the deal. The Department of Justice “argued at the time that the AT&T deal would decrease competition, hurt consumers and squash innovation.”

The Comcast proposal creates another threat, placing a strange hold on several growing businesses such as internet services and broadcast television. Essentially this proposed merger “would create a behemoth of a monopoly, crushing networks, broadcasters and any content provider looking for a path.” Continue reading →

Public Relations Major Tricks People To Think He’s Snapchat’s Publicist

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Snapchat-College-Student

Towards the end of our college careers our professors start to give us more assignments that will help us in the real world. We finally have the opportunity to write our final papers and projects on things that interest us. This is a really great opportunity to do our best work because who knows who might see it. It may land you a potential job. One public relations college student did a final project on Snapchat that was so GOOD, that people believed he was Snapchat’s publicist.

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Be your own PR Mixologist

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Since I have talked a lot about Public Relations; I thought I would share 5 New Technologies that can help your own PR mix by making it more interesting. The article that taught me all these amazing tips was called “5 New Technologies to Spice Up Your PR Mix” by Christopher Bennett found on PR News Online. Continue reading →

Helping Organizations with Social Media

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Participatory budgeting is an amazing program that provides opportunities for regular citizens to be involved in the allocation of local city funds. However, you have probably never heard of this program, even if you live in a city that currently participates! If cities and the actual organization take advantage of social media to get out the word, participatory budgeting may grow rapidly over the next few years. Continue reading →