When the pandemic hit, companies and businesses needed to begin seeking out an online marketplace and presence. Instagram is the new marketplace as companies all over the world have taken to the Instagram platform to not only market, but directly sell their products. Whether it be a clothing item, jewelry item, or a beauty product, brands are truly finding success in the online shopping world; and Instagram is one of the best places to do it.

Why It Works

The Instagram feature that allows for such success for businesses to sell on the platform is the ability to attach products to any posts. With just one click, a user can see the price of a product and be directly taken to the product’s site. Within less than a minute, a user can discover new products and purchase it with just a few clicks.

Shopbop, a successful online clothing platform, has taken to the Instagram marketplace to promote and sell products online. Whether it be the newest trending bag, a chic pair of shoes, or even a beautiful gown for your next event – Shopbop promotes all of their products through Instagram and allows you to easily access their products with just one click.

Rocks With Soul, a boutique jewelry company based in San Francisco, CA has also taken their business online by promoting and selling products through Instagram. As Instagram is the new marketplace, Rocks With Soul has really made a social media brand for themselves. They draw user’s in with their beautiful pieces and easily accessible products. Whether they are selling the Double Chain Diamond Stick Bracelet or the Pink Sapphire Heart Charm, users are able to purchase any of the beautiful jewelry right off of Instagram.

Some may question the progression of Instagram as the new marketplace, but it has truly sky rocketed the success for so many companies and businesses around the world, especially during the pandemic.