Since its global launch in 2020, Instagram Reels have helped businesses develop brand identity and connect with their consumers through fun and relatable content. As the demand for short-form video content continues to rise, effectively utilizing Reels additionally helps brands increase engagement and reach a larger audience.

Furthermore, utilizing Reels for brand growth can help a brand reach audiences they previously could not. Inspired by the rapid growth of TikTok, Instagram developed Reels to offer a more immersive and entertaining way to watch and create videos. Reels are short videos that can range from 15 seconds to 15 minutes. Additionally, creators have access to a variety of editing tools such as filters, audio, and stickers.

Increasing Outreach and Engagement with Reels

Utilizing Reels provides brands with the opportunity to reach a much larger audience than their current following. Instagram’s explore page, much similar to Tiktok’s for you page, displays recommended content that is specific to each viewer. Furthermore, the potential for increasing brand engagement is high. Data reveals over 200 million Instagram users check the explore page daily. New York based model Yuri Mori conducted an experiment where she posted one Reel a day over the course of a month. Within this month Mori’s engagement significantly increased, ultimately bringing in 2,800+ followers. Mori was able to successfully build her brand through utilizing Reels in order to reach a larger audience. Brands can utilize this algorithm to build their brand through producing content tailored towards their target audiences and consumers. Through producing targeted content, brands are much more likely to engage the consumer, ultimately gaining more customers.

Establishing Brand Identity with Reels

Beyond brand outreach, brand identity can also be improved. Modern consumers are eager to know the face and story behind a brand. Utilizing Reels can help brand connect with consumers on a more personal level. In a 2021 Consumer Psychology Survey, 87% of consumers stated they were more receptive to a brand if they know the company’s values. Brands can utilize the short-form video content to build their brand by putting a face behind their company. Utilizing Reels to produce raw and relatable content through helps consumers connect with a brand while additionally building a larger consumer base. Additionally, Reels provide the opportunity for brands to diversify their content. By doing so, brands can branch out and experiment with content to see which posts generate the most engagement.

Instagram Reels are a valuable tool for brands looking to quickly increase brand engagement. Brands must adapt with the times and utilize new technology in order to stay ahead of competitors. Integrating Reels into marketing strategies is necessary to increase engagement on Instagram. Through utilizing Instagram Reels, brands are offered unique advantages to reach and connect with a larger audience.