Social Media and the Super Bowl have embodied a major presence this past weekend. Today many brands are able to capitalize on this event and put their own unique spin on their brand with relation to this event. It’s no surprise that with so many eyes surrounding the event there are many viewer tactics involved with the Super Bowl. 

Brand Engagement

Social media and the Super Bowl are able to show high levels of engagement even if an organization is not directly centered to the event. Any channel can gear up with tactics paired with the event to increase user engagement. The Super Bowl provides natural content for audience participation even if their team is not participating. While commercials are iconic to the Super Bowl, digital platforms presents a unique interactive feature with the audience. This makes it important for organizations to capitalize on the event and actively engage with this audience.  

Social Platforms

Each social platform embodies different tactics that can be targeted to appeal to fans during the Super Bowl. Organizations take different approaches for content with each platform in order to utilize social media and the Super Bowl. 

• The chaos of Twitter tends to trend toward Super Bowl heavy content during this event. 
• Instagram is known to have trending memes and interactive stories with voting and trivia surrounding Super Bowl content. 
• Tik Tok has centered a campaign around the half-time show and presented its own virtual tailgate.  

Fan Appreciation

Fans will take to the internet to share their Super Bowl activities as well as support their team. Social media has infiltrated to be important to all awareness of an organization, growing the eyes that the Super Bowl draws.  Social media and the Super Bowl are important for audiences to feel included in social interaction,