AI is becoming more and more prevalent as each year goes by in the modern world. It grows at rates that were thought unachievable prior. Understanding how to effectively use it to your advantage is becoming a must. AI can help you connect more efficiently with your target audience more than ever before.

ChatGPT, or OpenAI, was one of the first of its kind to be released to the public on the Internet. It helps people write emails, expedite research, fix grammar, etc. The possibilities are endless. It uses the entirety of the Internet and narrows it down to bring you the most concise and relevant information you need.

You can use this AI to gather data and research for whatever target audience it is you are trying to connect with. For example, you can ask it to look up the most used social media platform for people aged 18-24 to figure out where you should target your messages. You can also use it to draft up mock captions for posts you plan on posting. It can even generate emojis!

Learning to use AI is unleashing a new weapon in your PR business. It will elevate your game to the next level and you get to take all the credit! However, using AI properly is a skill, and takes time to master. Manipulating your words in such a way as to maximize the effect of the result it spits at you takes practice. Once you hone in on the ‘do’s and don’t’s’ of AI, you will further the effectiveness of your business in connecting with your target audiences.

Not only will AI continue to evolve, but you can evolve with it if you learn the ropes now. Click here for a good resource on open AI on the Internet.