Podcasts have seen a major rise in popularity recently, with millions of people listening to content in various genres. From educational to entertainment to more, there are endless podcasts available for listeners to tune in to and enjoy. For PR professionals, podcasts present a unique opportunity to create narratives for brands and companies and show a more personal side to them. This article will show ways to effectively incorporate podcasts into your digital communications strategies.

Connection 

Firstly, podcasts allow brands to have different episodes with interviews, discussions, and storytelling to humanize the brand. This really helps to showcase the personal and human side to it which shows the “why” behind it. Seeing this “why” or purpose behind the brand really connects to the audience emotionally and draws them to it.

Audience Engagement

Also, podcasts have the advantage of niche targeting which means that you can create content targeted to a specific audience. So, after identifying the target demographic for the brand, it will become easier to create content specifically for that group. This will create a place for people interested in that specific type of content. 

Staying Up-to-Date

Next, one of the most important things is staying up-to-date and creating content that addresses or relates to current topics. For example, discussing current events, trends, or interviewing relevant experts or people will strengthen the brand’s credibility and relatability. All of these things will positively impact the brand and attract more people who are curious about the brand.

Long-Form Content

The unique thing about podcasts is that they focus on longer content instead of short-form like TikTok or other social media platforms. Podcasts go into a deeper dive to focus on certain subjects and thoroughly explore different topics with the audience. This type of long-term engagement is helpful for communicating long stories of complex messages with the audience. 

High Accessibility

Another factor is that podcasts are highly accessible to a wide range of people and they can be listened to at almost any time. For example, if someone does not like reading books or is visually impaired, they can conveniently listen to a podcast. Also, if people are busy doing things such as grocery shopping, exercising, or doing chores, it is easy for them to listen to a podcast at the same time, which adds to their popularity. 

Measurable Impact

With the podcast analytics features, they allow you to see the engagement behind the scenes of the audience. Also, you can track the audience’s behaviors, preferences, likes, dislikes, etc. All of this data can really help understand your audience and create better strategies for the future.

Conclusion

Podcasts offer a unique and close way to communicate with audiences and showcase a brand’s story in an effective way. PR and communications professionals should use this tactic to attract their audiences and strengthen their brand’s presence in today’s digital world.

Further Reading:

https://www.lemonpie.fm/resource/what-is-podcast-pr#:~:text=What%20is%20podcast%20PR%3F,or%20a%20%E2%80%9Cpodcast%20tour%E2%80%9D.

https://tricomb2b.com/resources/blog/4-tips-using-podcast-pr-tool