Snapchat is an app primarily used to send short-term content to other users. In the past few years, Snapchat has added the ability to subscribe to view more significant creators’ stories, read publications, and use filters. Throughout the growth of Snapchat businesses have utilized it to promote their brands.

Here are the top 3 reasons your business should be using Snapchat to promote:

1. Reach your Target Demographic: Snapchat targets millennials and GenZ, so if this is your target audience snapchat is the perfect place to target those users. 75% of Snapchat users are GenZ, and they spend around 30 minutes on the app daily. While scrolling through their stories, it is the optimal place for your business to put in an ad.
2. Utilize Social Shopping: Many of Snapchat’s users share the products they love on the app, you can utilize influencers to promote your products to their audience on the app.
3. Quick Advertising: Snapchat’s features allow companies to make ads in minutes. These advertisements can be created without a costly budget, but still, reach the demographic and amount of people a typical ad would. While you can pay for an actual ad on snapchat, you can also create your own and post it to your story for your subscribers to view.

Snapchat has been utilized by many brands over the years to advertise their companies and is a useful source for connecting with your audience in a new way on a platform the millennials and GenZ use daily.

For more information:

https://forbusiness.snapchat.com/advertising/why-snapchat-ads?_sid=PAID&utm_source=GoogleSEM&utm_medium=PAIDB2B&utm_campaign=US_G_Search_Brand_MKAG-howtocreateads&utm_term=US&utm_content=whysnapads2&gclid=Cj0KCQiAo-yfBhD_ARIsANr56g7j6mx8MfWkX5dteid6wwWI6VEm-MM7VTEtNVhtvk2CSgiG9-436PIaAqNvEALw_wcB

https://www.snapchat.com