Influencers are people who can influence potential buyers of a product or service by promoting or recommending the items on social media. These individuals are becoming a crucial part of public relations and marketing. They have become insanely famous from YouTube in the early 2010s and now specifically on TikTok. These influencers create a following of their own that produces a new market of consumers for all industries.

Each influencer and their followers create a new market of individuals. For example, Remi Bader (@remibader) on Tiktok has created a platform surrounding body positivity and inclusivity for plus-size women. Through her realistic try-on hauls, she has shown that many brands have incorrect size guides for women. This platform has led to a partnership between this influencer and Victoria’s Secret PINK to empower young women and body positivity. Remi has created her own market of young adults and brought light to plus-size women in fashion. Many other brands have partnered with her to support this cause. This is just one example of an influencer, her brand, and continued support from companies. The opportunities that arise at the hand of influencers are endless.

Why Should You Use Influencers

Remi Bader is one of the thousands of influencers that have created their own markets and have had brands use them in their social media strategies. Since influencers have rapidly become a part of today’s social media, it is essential to cater to specific brand audiences through influencers. Audiences are a crucial part of digital strategy and can even influence a company’s platform. With the help of influencers, companies can target a more customized audience to increase their brand awareness. Are you stuck wondering how to find more consumers for your brand? Find an influencer that has created a target market that parallels your brand. Here are some tips when using influencers.