Tarte Cosmetics is notorious for their over-the-top brand trips. Previously, the make up brand has paid for influencers to travel on international vacations to promote new product launches. On February 29, influencers from all over the US embarked on a trip to Bora Bora with Tarte. Oh, and must I mention, they all flew privately!

Tarte’s Trip History

In 2023, Tarte Cosmetics paid for 50 influencers from all over to globe to travel to Dubai. The entire group resided in private villas at the Ritz Carlton during the duration of their stay. The company experienced extreme backlash for being extremely frivolous, despite the current economic state. How did they respond? By putting together a bigger and more expensive trip to Bora Bora. of course!

What’s To Come in Bora Bora

On February 29, Tik Tok was flooded with content showing influencers boarding numerous private jets at LAX. These jets were filled to the brim with ‘Trip with Tarte’ branded merchandise as well as champagne and caviar. Immediately, the brand began to receive backlash from the public, specifically regarding the brand’s environmental ignorance. It is quite surprising a brand is utilizing private travel, especially after the Taylor Swift private plane incident earlier this year. However, Tarte loves creating an identity of luxury and abundance!

How Tarte Responds

Maureen Kelly, CEO and Founder of Tarte Cosmetics, responds to backlash by saying that these luxurious trips are mutually beneficial to both brands and influencers. She mentions how the trips create a relaxed environment where influencers can fall in love with their products!