Audience, audience, audience. That is the cornerstone of any digital marketing plan. However, following trends on social media is the next step in successful social media marketing. Trends are part of the algorithm creating content that your consumers will see. The real trick to successful marketing is exposure. This exposure comes from finding and following trends presented on social media, driven by consumers.

An HBO original initially aired in 2019, Euphoria has taken over social media. Sunday nights became dedicated to this show, during its season two airing. From predictions and recaps to memes throughout the show’s airing, fans became obsessed. Zendaya, one of the main actors on the show, has fans following her through Spiderman and an advertisement with Valentino. While these two companies, Disney and Valentino Fashion Group, have their own audiences and their own brands, they broaden their fanbase by selecting an actor from this show.

Many other brands used Euphoria to target their audience on social media. Based on the show, barstool viceroy accounts used memes to cater specifically to each audience. These viceroy accounts, assigned to each university, marketed well to their consumer base by following trends. These accounts drive more traffic to Barstool merchandise, a direct source of revenue. Similar to using influencers as a digital media strategy tactic, following trends holds the same importance.

Finding Trends to Follow

How can brands find trends to follow? It is as easy as checking the news. Many news websites published articles about Euphoria and its popularity. Here, Lafayette Ledger explains how Euphoria Broke the Internet, specifying the plot twist in season two. Other simple ways to follow trends include being on social media yourself and finding what your audience is following. Following trends will up your social media game, and Euphoria is a simple example of how even television shows can engage your audience.