Beginners' Guide for Optimizing Pinterest for BusinessSMU SMC

Laptop and iphone with a nearby notebook and pen, ready to use for optimizing Pinterest for business.

Optimizing Pinterest for business can be easy with a few helpful tips.

Bringing Pinterest into your arsenal of business tools can be a great asset to brand representation and brand awareness, but using Pinterest for business requires a little bit of know how, creativity and determination. Here are some easy tips collected to help you optimize your Pinterest for business.

Detailed Descriptions

It is important to keep the profile description for the business up to date with a working link to the website. Every board should include relevant, detailed descriptions, explaining what can be found there. In addition, descriptions in each pin should explain what the pin is about, include appropriate hashtags and key words to make it easily searchable and, when possible, include a call to action statement, such as “follow this link to our website for more information” or “supplies are limited, act now.” To engage the audience, ask for their input, tell them there’s more to see if they follow, or ask them to share.

Compelling Content

Pinterest is all about visual appeal, so invest in higher quality images and choose those that really grab attention. Additionally, even though the original content is what your main focus should be, don’t forget to pin outside content. Make a variety of boards that are visually stimulating so they’ll want to look at what else you have pinned. Look for images, infographics, articles, etc. that reflect your business’s personality and illustrate your key values and characteristics, but be sure to check that each pin has an authentic link. There is also the option to create “rich pins,” which are pins that allow additional information. The rich pins currently available are recipe, movie, product, place, article and app.

Stay Social

Every social media outlet inherently has a social aspect, and Pinterest is no exception. When operating a business, engaging with your followers is important. Be sure to comment on other posts and repin interesting content that represents your brand lifestyle. Doing this can heighten your impact and present you as a relevant brand. Present yourself as a topic expert by not just self-promoting but also sharing helpful and relatable content from other sources you respect. When replying to a comment, it is a good practice to @tag the name of the other pinner. Be on your toes and immediately address any questions or comments brought to you by fellow pinners.

Final Words

Pinterest is fun to use as an individual, but using Pinterest for business can enrich your brand awareness and increase brand representation. Share your own Pinterest tips in the comments below. These tips are meant for business owners who are new to the Pinterest landscape, but there is a ton more information out there. Followed are some additional links that can help you out.