Making Your Instagram Profiles Consistent: Why? and How?

Instagram has quickly become the most popular form of social media.It is a place where brands are created. Some people may be wondering, “Why does it matter what my profile looks like?” I am here to share the ins and outs of creating  Instagram profiles that flows and that has consistency.

Here are a few reasons WHY people should focus on being consistent with Instagram profiles

Whether it’s a company, restaurant, magazine, or individual, Instagram is a great foundation to create a brand. It is imperative to have a “vibe” to someones Instagram profile by posting consistent photos , using witty, informative captions, and utilizing the oh so confusing #hashtag.

A a perfect example to display what consistent Instagram feed looks like is Lauren Conrad’s profile.

While Lauren Conrad is known for her stint on The Hills she is now a successful business owner. When scrolling through her photos, one can instantly gain insight into her style. She uses the same photo editing app on all of her photos creating a vibe to her feed. This all ties in with her brand as a business owner.

Specifically for companies and restaurants, unfortunately, in the world today, the majority of people use Instagram to look up stuff. Instagram is slowly replacing Google. If the profile has a consistent feel to it, the individual looking at it will therefore be able to get a sense of the restaurant or company. At the end of the day Instagram is a very personal app that allows for a great platform to build brands. One can choose to have a consistent vibe or one can choose or in the end, keep things different and fun. At the end of the day it is whatever works for the company, bar or individual