Instagram Popular Page Knows You Better Than Anyone..?SMU SMC

The instagram popular page has changed over the past couple of years. It used to be posts from the people that someone follows. Now it gives video and picture suggestions based on the people that someone follows as well as the common topics an individual regularly searches on instagram. The focus of the instagram popular page has turned its focus from the followers to the individual user.

For someone who regularly searches, dogs, watercolor and adventure themed posts, when clicking on the home button to see the popular page, “Videos You Might Like” will be at the top with a video on a topic that interests the individual. It’s pretty neat, right? The Instagram popular page is basically a home feed of pure entertainment for the individual. Instagram knows the individual better than a best friend does. This has allowed for a new outlet for instagram to really reach its users. Similar to the sponsored ads, the Instagram page relates with the persons interests . The way that instagram does this is through one of their many algorithms. For the ads, lets say “TOMS shoes” was searched in the safari browser on your iPhone, a few hours later a TOMS add might show up as a sponsored ad while scrolling though instagram. The popular page uses the same type of concept when creating the instagram popular page. By searching “cute dog videos’’, “calligraphy”, or different hastags, Instagram now knows the individual interests and applies that to the home page. Now each time you go to the home page, one can find small little squares that apply to their interests.