In a crowded, oversaturated market of photo sharing, video posting, and media collecting sites and apps, what makes one pass the tipping point to success? Well, ask social media platform We Heart It‘s 30 million active users.
This fairly new website and mobile application has millions of (primarily) young women captivated by its clean, crisp platform, user friendly interface, and inspiring photos. But what is it? This San Francisco-based startup combined t
he best aspects of Pinterest, Tumblr, and Snapchat. Essentially, We Heart It is a photo-board creating app similar to Pinterest with a few additional and unique features. It abandoned Pinterest’s older, DIY, crafting, and wedding-centric vibe to appeal to a younger crowd. The overall feel of the site is more similar to the quirky yet aesthetically pleasing side of Tumblr, minus the clutter.
Recently, We Heart It added a feature called Postcards, which allows users to send a picture and short message to their connections on the app. This took what users love about Snapchat’s private photo messaging service, except these messages save rather than disappear after opening. With 80-90% of traffic coming from mobil devices, and the average user age of 18, We Heart It has a unique and niche market.
We Heart It presents new opportunities companies as well. Companies like Disney, Hollister Co., Vera Wang and Macy’s have partnered with the app to publish sponsored image posts in the user’s feeds. According to Dave Williams, President of the startup, these deals have been “substantial” and in the “six figures”. So take note marketing teams: We Heart It just might be the next big thing for the rising generation.
- Forks over Knives: The Unexpected Benefits of Being Vegan - November 24, 2015
- How to Survive Finals Week: Tips for Crunch Time - November 13, 2015
- Your Mother Was Right- The MAGIC of Tidying - October 30, 2015