Pinterest Best Business Practices: Tips for a Successful BrandSMU SMC

As the fastest growing social media platform today, Pinterest is a valuable tool in your media arsenal. It has recently shown that it can attract 150 million monthly users, so why wouldn’t you use it? But, navigating this image-based catalogue of ideas can be daunting. To help you out, here are some Pinterest best business practices to drive traffic and increase brand recognition.

How to Market Your Business on Pinterest

Image source: Site Web: Online Marketing Made Easy

Pinterest Best Business Practices: The Basics

When you create your business account, make sure your logo, or profile image, is up to date. Then, add a profile description that captures your personality and tells pinners a little about your business. After that, you can begin creating and organizing your boards.

It can be difficult at first to choose your boards and start pinning. Try to make a range that showcases your personality, giving clear names and crafting descriptions. These descriptions will improve your content’s searchability and make it easier for pinners to find it. You also have the option to pick your cover pin. It should be your best one that really encapsulates the board description and gets the users’ attention. Finally, sort your boards so that the most relevant and eye-catching boards are first.

When pinning, try to tell a story within your boards, following a clear theme that has been outlined in the board description. Don’t just pin your own content, though. Draw from outside sources as well and make yourself a topic expert. When repinning content, however, please make sure you check that the links function as expected. You wouldn’t want to pin content with non-working, misleading or spamming content. Additionally, each pin should also have a compelling description. This will tell pinners, and Pinterest, what the pin is about. Finally, include a call-to-action to increase user engagement.

Though Pinterest is not as social as some other social media platforms, utilize the social aspect as best you can. It never hurts to practice following, liking, repinning and commenting on other pinners’ content regularly. This can broaden your influence and humanizes you to your audience.

Pinterest Best Business Practices for Driving Traffic

If you want more exposure of your Pinterest profile, you should use the tools at your disposal. Pinterest for Business is a great tool that gives you all the latest information about updates and best practices on the social site. You can also invest in promoted pins, Pinterest’s version of advertising, and rich pins, which expand upon the description. Rich pins that are currently available are recipe, place, product, app, movie and article.

Additionally, you should always research your target audience. This is to gain insight on what your publics like and what content they may want to see. It also helps to know what kind of keywords to include in your pin descriptions. Using these keywords will boost traffic to your Pinterest because your audience will more likely find your content through search.

It is also important to integrate all your social media platforms, website and emails. You want to make it easy for users to find your Pinterest profile from your other platforms. Include an outgoing link from these sites to your Pinterest and promote yourself.

The content you are promoting is also of great importance to drive traffic to your Pinterest. Make sure your images are only high-quality, beautiful images that convey the right message. That being said, pin a variety of content, both original and from outside sources. Even promote other brands on Pinterest, if they have the same audience. This increases your overall reach and will improve your brand recognition.

After pinning such wonderful content, go back and watch your analytics. Pay attention to what content is being engaged with the most. Look for patterns and watch for opportunities to improve. You will likely be inspired to pin more content that your audience engages with the most. Adapt and follow the patterns to truly capture your audience’s attention and boost your traffic.

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