Snapchat is finally getting with the program. They have created a pixel to help track users after they use an ad. The new snap pixel will be specific to advertiser’s websites in order to give brands a better idea of how their ads are doing. This will help with engagement as well as give insight into what users like.
Category Archives: Snapchat
In a world where social media constantly changes, companies often find themselves asking one question lately. Which is better for brands, Instagram or Snapchat stories?
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For companies that like to see the numbers, Snapchat introduced a tool for tracking and measuring ad exposure. In the last year, we have seen more ads coming up on Snapchat from companies like Fabletics and JustFab. Now, Snapchat’s tool called Snap Pixel will allow companies to track user’s interactions after seeing an ad on the app. Continue reading →
You won’t have to leave the app to explore a geotag on a Snap due to the new Snapchat Context Cards feature. Snapchat announced this feature last week to enhance users discovery of information about locations. This feature further engages users all while remaining in-app. If you’re curious or intrigued by a location tagged in a friend’s Snap Story, now you won’t have to go look it up elsewhere. Continue reading →
The world of social media is competitive. It is hard to get ahead, and stay ahead, with so many different platforms. The competition does not seem to faze Snapchat. Numbers don’t lie, and the latest numbers show us that Snapchat teen usage is at an all time high. Why are so many teens choosing this platform over all others? Can the company maintain their success, or is it simply 15 minutes of fame? Continue reading →
Snapchat is one of today’s fastest growing social media platforms and is most popular with millennials. According to Snapchat, they reach 41% of all 18-34-year-olds in the United States. If that age group is your target market, this is why you should consider advertising on Snapchat using sponsored lenses and snap ads.
Almost every Millennial remembers how exciting it was to create a Mii on the Wii game console. A tiny little version of you appeared on the virtual court as you played a tennis match in your living room. You might be lying if you say you never made a Sims version of yourself in the early 2000’s. Today’s version of Sims and Miis are called Bitmojis. After years of creating virtual look-alikes, the Snapchat animated Bitmoji feature finally brings them to life.