Instagram stories are a dynamic tool which allow users to participate in polls, initiate direct conversation with creators, and much more. The use of stories has increased drastically in the last couple of years. Today, over 500 million people use Instagram stories on a daily basis. Understanding how to effectively use Instagram stories to promote a brand and boost overall engagement is essential in the current media landscape. Listed below are some ideas on how to make Instagram Stories your brand’s newest asset!
- Reposting tagged posts is essential when using Instagram stories. This way followers can read testimonials, reviews, or engage with lifestyle content regarding your brand. Also, reposting tagged posts is a great tool to boost your number of posts without spamming your followers. Next time you see a positive post that tags you, re share it on your Instagram story!
- Including polls and voting tools on your Instagram stories can give your brand life. Create a fun ‘this or that’ game to boost follower engagement! Consumers see so much content daily, why not make yours fun? Learn more about creating polls on Instagram stories here.
3. Showcase new products, arrivals, or events on your Instagram stories. Many brands do not use Instagram stories enough to show specific products. This is a loss because showcasing specific products by inserting product links can increase website traffic.One of the beautiful things about stories is that you can add links to your website so that followers can shop directly from your story! This is a great way to streamline the online shopping process.
To learn more about utilizing Instagram stories to boost engagement, click here.