With the new and upcoming Metaverse: social media, commerce, networking, and reality will change to provide a more connected world.

Imagine a world where you can go to a wedding, meeting, concert, sightseeing, shopping and more without leaving the comfort of your home. While this may seem farfetched, this concept has taken the form as the Metaverse and has the potential to grow into a new reality. The Metaverse is a platform that focuses on social connection through a network of 3D virtual worlds. With the help of virtual and augmented reality headsets, the Metaverse mimics the mental and physical aspects of being anywhere in the world. And you can experience it from the comfort of your couch. 

Being Present

The Metaverse immerses the user in a cyberspace experience. Here the user can define their existence and be present in a tailored space. A user can create a personal avatar with whatever details they would like. They can also design custom cyberspaces that can be used for video games, painting on virtual canvases, watching movies, and more. These tailored spaces are unique as the user feels like they are physically in those spaces. Since the Metaverse is focused on social connection, users can invite others into their defined space to do work. It feels like they are in each other’s presence while being remote. Shared spaces also provide the opportunity for a digital economy where people can create, buy, and sell goods.

The Companies

A variety of companies are building the Metaverse; Epic Games, Facebook (Meta), Niantic, Nividia, Microsoft, and more. Meta aims to create the world’s fastest AI computer system in order to support the Metaverse on a larger scale. Critical pieces of the Metaverse are developing. Companies are already moving to trademark virtual gear, shoes, accessories, designer labels, and more to get ahead of the curve. Companies are looking to stake their claim in the Metaverse. Meanwhile, the Federal Trade Commission has started to strongly regulate it. The Metaverse’s rapid growth is a rising concern for an unfair monopolization of commerce and methods of competition.

The Possibilities of this New Reality

The possibilities for a Metaverse seem endless as one’s imagination can take shape in this virtual world. The Metaverse leaves opportunities for companies to redefine their communication plan, social media, advertising, growth, and sell a new type of experience to consumers. Keep an eye on the growth and expansion of the Metaverse as its endless possibilities can be beneficial to you personally and professionally.