Are you about to embark on the quest for YouTube stardom, or is your company channel sitting with no views? This is a pretty common problem that content creators have, and the first step to solving this problem is obtaining YouTube algorithm mastery!

YouTube’s algorithm is the largest influence on what people watch on the platform. In fact, MIT Technology Review has reported that the YouTube algorithm determines 70% of what people watch on the platform.

Feeling overwhelmed? Don’t worry! There are many things you can do to get your videos recommended. Fellow content creators, it is time to solve this puzzle and get your videos at the top of people’s watch lists!

Find Your YouTube Audience

The first step in deciphering this puzzle is understanding who your viewers are and why they are watching your videos. A common misconception is that YouTube recommends videos because they are popular. That is only a small part of it.

What’s more important the YouTube algorithm is the viewer rather than the video. Did they watch the full video? Did they click the like button? Is it similar to what they have watched before? You have to learn this information as well. Understand your audience and begin to cater your videos to what they want or find useful.

Give the YouTube Algorithm More to Work With

Creating videos that are few and far between with lame titles and boring thumbnails will get you nowhere. It seems obvious, but remember that getting that first click can be the hardest part! It deserves the most effort.

But once you have someone watching your video, don’t stop there. Make it easy for them to find another video to keep them watching. One of the most common ways to do this is to make a feature card. With these, you can include more videos, playlists, and an opportunity to subscribe. Keep people watching so YouTube’s algorithm can see your success!

Be Willing to Experiment

No one becomes YouTube famous overnight. Well – almost no one anyway. You will have to try new things and see what your audience likes. There are a few ways to improve your chances like being the first to talk about something, but it all still comes down to knowing your audience and finding a way to create something they want to click on.

And don’t worry if a video does not do well during this process. According to YouTube’s product team, all your videos have an equal chance to earn viewers.

YouTube algorithm mastery can be a long and difficult process, but it is the first step to having a thriving channel. Take that first step, and you will see the success of it in no time! To learn more about the algorithm and how it works, read this blog here.