Social media has grown from a simple platform to connect with friends to one of the most important marketing tools. Communications professionals invest hours of hard work and strategizing to devise the most beneficial and efficient social media approach. In order to best manage your brand’s social media, it may be helpful to consider using a social media management tool.

Benefits

Depending on the tool you choose to employ, there are several benefits to utilizing a social media management tool. These social media tools are a great device to help you succeed in your marketing endeavors while staying productive and on-task. There are many ways these tools can help better your social media strategy, including:

1. Keeping a consistent posting schedule.
2. Analyzing results.
3. Creating a cohesive brand image.
4. Managing multiple social platforms.
5. Simplifying team collaboration.

Top-Rated Social Media Management Tools

According to Forbes, the best social media management tools of 2022 include Zoho Social, Buffer, and Hootsuite.

• Zoho Social

Zoho Social was selected as the best tool for individual creators. It helps businesses schedule posts, monitor mentions, create analytics reports, and communicate with teammates. One characteristic that differentiates Zoho Social from other social media management tools is its pause post feature, which allows you to pause all upcoming posts. This feature was created in the event of an external emergency or a brand crisis, where posting would be deemed inappropriate/insensitive. When the time is right, you are able to resume posting and the schedule will pick up where it left off.

• Buffer

Buffer was selected as the best tool when on a budget. There are two 14-day trials to choose from for those that are just getting started and want to explore their options. Once the free trial expires, the plans start as low as $5 per month. The price aligns with the quality of features offered. Buffer has fewer engagement features in comparison to other similar tools but is a great way to get started and keep a low-key engagement with their audience.

• Hootsuite

Hootsuite was chosen as the best tool to manage several platforms. Hootsuite offers five different price plans, with each tier providing more comprehensive features. Although it is on the more expensive side, it might be the perfect choice for your brand. The main reasons it stands out are how easily it integrates across different platforms and its compatibility with external applications.

Visit Forbes to read more and decide which social media management tool is the best fit for your brand. Head to the app store today to start planning your social media like a pro!