In the modern era of social media, brand stories are more accessible now than ever. Brands not only have to keep up with their marketing, but they must do so in a way that effectively communicates the company’s roots and values from which they originated. That’s where PR comes in. Using PR to effectively communicate your brand’s story is a great way to capture new audiences while simultaneously enhancing the hold on your current one.

Brands with PR Story Execution

One example of a brand’s successful PR execution in showing its story is Rag and Bone. Rag and Bone is a street-style brand based out of New York. When you look at their Instagram page, you would immediately recognize both of these identifiers solely based on the pictures they post. They don’t need to tell you, they show you.

Another example of a brand’s successful story told through strategic PR use is seen with Bistro 31, a restaurant at Highland Park Village shopping center located in Dallas, Texas. Their Instagram page takes you through their food and drinks in a tasteful, inviting way. Looking at their posts you know what your money is paying for and how the service will be. All from still images!

When communicating your brand’s story, PR is the only way to achieve this goal. You have to ask yourself the question, “Does this convey what I believe my brand stands for?” every time you post on social media platforms. These are subtle competitive advantages that can elevate your brand above your competitors to reel in a broader audience.

For more information on how you can successfully utilize PR to enhance your brand’s storytelling visit here.