Finding the demographics of social media users is daunting. However, researching the characteristics of your audience is beneficial to communication. Public relations professionals will be successful when they know the demographics of social media users.

Facebook, Instagram, TikTok are all popular platforms. Understanding how to appeal to each demographic is the key to clear communication.

Businesses must efficiently appeal to their desired target audience. The Pew Research found that over 81% of adults use Facebook. But only 40% use Instagram.

Finding the demographics of social media users can help public relations professionals navigate the right platforms for their clients. 

The demographics of TikTok:

TikTok is the latest social media to become relevant. For Americans ages 18-29, almost half are active users on TikTok. TikTok is unique because users can rapidly gain followers. TikTok’s path to fame is faster than other apps. Millions of people follow a user in a short time period with a few viral videos.

TikTok is flexible, and propels users to post up to 3 minutes of content. Cooking, replicating a viral dance, or showing a day in one’s life can lead to a viral hit. Celebrities like Taylor Swift and even politicians make appearances on TikTok.

Facebooks’s demographics:

Facebook quickly became popular when it was founded.

Using Facebook for this demographic of social media users is not going to be as effective as TikTok. However, 77% of Americans ages 30-49 use Facebook actively. Facebook has many different features for users to discover new things. For example, the Facebook Marketplace is a way for users to shop and sell. Selling furniture or buying cross country skis is all possible on the platforms.

In conclusion, social media is a great way to increase awareness. Experimenting with each platform is the best way to understand them. Downloading the apps and joining is easy to navigate!