Starting in 2010, Pinterest is a social media platform that dedicates itself to being a search engine for inspiration and ideas. The platform is limitless, as you can find posts and mood boards for fashion, music, art, fan fiction, sports, and so on. The power of Pinterest from a professional standpoint is simple: pins.

Pins

On Pinterest, each pin holds a different feature and usage. These pins are used strategically to optimize the effect you want to have on the viewers of your page. Learn more about how to become famous on Pinterest here.

Regular Pins

The regular pin prompts the user to link to any page (image, video, blog) that they are viewing. This is the most common and primary function in a user-creator perspective.

Collection Pins

The collection pin allows you to link specific product pages to a post. This will take the user directly to the page linked inside the post. This feature will also open up the viewer’s perspective of the page and allow them to visit more than what they specifically intended to discover. This is a MUST-USE feature for companies trying to engage with the viewer and increase the traction their page is receiving.

Promoted Pins

The promoted pin is essentially a glorified regular pin. However, these pins can be verified by Pinterest and show the viewer that this product, image, etc., is a promotion. This is essential for a company’s credibility and confidence from the viewer. You are showing your viewer that your company is legit and acknowledged by the platform and the users of Pinterest.

Why is this important?

Pins drive users to a page in the most effective way for browsing. Now, If a user is searching for styles for their summer lookbook, a company should not have them save the post of the dress they are selling but give a direct outlet for them to design an outfit around this dress using other products in their collection. Additionally, these products should be linked clearly and time-efficiently so that when they return to their lookbook, they can shop the creator’s website instantly. Enticing users to click on one’s pins may seem like the most obvious usage of Pinterest. However, effectively using the resources that Pinterest provides will skyrocket users’ online interactions with your business or your site.