Many people overlook Twitter as an important social media outlet and feel it’s growing old very fast, but with over 200 million users currently using it, Twitter is important for small businesses. The site is not just for young kids and teenagers using it as their personal diary; it actually has importance and serves a purpose to small businesses. 

Twitter is important for small businesses because you can connect to consumers

With the millions of people using Twitter and the thousands that join it every single day, Twitter is such a great place to directly connect to your consumers. A simple “tweet” can be sent directly out to your followers, and those consumers will receive it in seconds. A business can also use Twitter to connect to existing consumers and maintain good, healthy relationships with them. Twitter is the voice and the personal touch of a brand, and that’s why Twitter is important for small businesses. http://www.imarketingfactory.com/twitter/.

Twitter is important for small businesses because you can receive feedback immediately

Twitter is one of the best marketing tools for interacting with your consumers. People can tweet at a brand, whether that be praising the brand or complaining about it, and the company can respond back within seconds. It’s important for every company to have an employee in charge of responding to consumer feedback on social media because consumer’s expect responses. Fast. This also allows companies to manage their online reputation and monitor what people are saying about them.

Twitter is important for small businesses because you can boost sales with offers and discounts

A company that does this especially well is Sprinkles Cupcakes. Every Tuesday, Sprinkles tweets out a secret word, and if you go into any Sprinkles location, you can whisper the secret word for that week and you will receive a free cupcake. Twitter is the perfect place to promote your brand, discuss special offers and inform your followers of discount and sales going on. There is no better social media outlet than Twitter to get this information out as fast as possible to consumers and follow
ers. http://yourbusiness.azcentral.com/importance-twitter-3105.html.

Twitter isn’t just for young kids, teenagers and celebrities trying to endorse themselves. There are so many incredible opportunities on it for small businesses and it’s such a great way to directly connect with your consumers. If your company isn’t using Twitter, that needs to change. Fast. Consumers will not wait around for your company to get with the times. So, start tweetin’!