The humble beginnings…

Video sharing platform TikTok decided to take a dive into the e-commerce world in September 2023. They launched a brand new app feature: TikTok Shop. In short, this feature allows consumers to shop featured products directly on the platform. The hashtag #TikTokMadeMeBuyIt immediately became trending on the app. TikTok previously stated that this feature “empowers brands and creators to connect with highly-engaged costumers based

How to shop on TikTok:

On the TikTok app, there is now a designated ‘Shop Tag’ for users who want to browse and search for products. The ‘Shop’ tab allows businesses to showcase their products in a way that is similar to their website. This tab also allows consumers to manage their previous orders, save favorites, and claim coupons. This tab streamlines the use of the shopping features within the app, not requiring consumers to download another platform.

Is it safe?

One of the main concerns regarding TikTok shop is the safety and authenticity of the products for sale. Consumers question the products offered after seeing the extremely cheap prices compared to other websites where these products can be purchased. TikTok has made many public statements regarding the safety of the check out process on the app, but has neglected to speak about the products themselves. Also, age-restricted items are for sale on TikTok shop without any verification of eligibility. This means underage kids can order vapes without having to prove they are 21 years old!

Other TikTok Shop concerns

The United States government continues to be weary of TikTok as a national security threat. The app is owned by Chinese company ByteDance, causing Americans to fear this company will use TikTok to spy on Americans. Many are concerned that through the process of purchasing products on Tik Tok shop, their personal details will be compromised.