Today, social media feeds overflow with sponsored posts and ads. Influencer marketing has quickly emerged, transforming how brands communicate with potential consumers about their products and services. The right influencer will circulate engagement and resonate within various digital networks. Working with influencers is an effective social media strategy that will increase brand recognition and drive traffic to your website and stores. But first, learn how to build relationships with influencers in order to create authentic social content. Working with influencers is key to your digital success so here are a few tips to get started.

1. Choose influencers that echo your brand’s key values.

The allure of working with influencers is the personal relationships with their followers. Individuals trust the advice given from influencers they choose to follow. When picking influencers to reach out to, ensure your products and services align with their content. Social audiences want to engage with authentic content and messages. Never force an influencer to post content that will not build confidence with their followers. For example, if an influencer’s post is meant to drive their audience to the nearest yoga studio, the influencer’s niche should be fitness.

2. Find high engagement rates.

A high following on social media doesn’t always mean a high engagement rate. Often times, micro-influencers have the best ability to connect with their audiences. Choose influencers that constantly engage with their followers. An example of influencer engagement is asking their audience for opinions on products as well. Monitor influencer comments on their content in order to establish real connections are made.

3. Create a social budget.

When working with influencers with a vast following, payment for their services is required. Creating social content takes time and effort on their behalf. Implementing an effective influencer campaign also means implementing an effective budget. When creating a budget, brainstorm the reach required for the campaign. The baseline formula to pay influencers is $100 X 10,000 followers + extras = total rate. Remember, influencers are looking to collaborate with brands and will be willing to work with you.

You’re ready to reach out!

Building relationships with the right influencers will help build your brand. When working with influencers, follow these tips to be on the right track towards social media success. To read more about creating creative influencer content, click here.