Businesses that have already begun to use Vine to boost engagement have proven that you can make a big impression on consumers in only 6 seconds.

Vine is more than a program that allows you to shoot 6 second videos that play on a loop. It is an immensely effective marketing platform.

1. Use Vine to show off your product

Vine’s videos allow you to show your product and its features in action, and the 6 second video limit will appeal to consumers who live in a society that’s always in a hurry.

For example, Botkier New York posted a Vine to Twitter that demonstrated how to fit all of a woman’s essential items, like her wallet and keys, and non-essential items, such as lipstick and Airborne, in it’s compact Valentina Mini bag. 

You will not only successfully use Vine to boost engagement, but by demonstrating your product, its features, and different ways to use it, you will provide customers with the information they need to decide to make a purchase.

You can even encourage customers to post a Vine of them using your product, or engage them in a competition over, say, the funniest video of them using your product.

2. Use Vine to give your brand a personality

Businesses that use Vine to entertain users (without compromising the business’s values) end up giving their brand a personality. Your business can use Vine to show who you are, where you are based, and what your values are. In doing so, you will help consumers better relate to your brand in ways they otherwise couldn’t, and they will be more likely to become customers.

For example, ASOS, an online-only retailer, will use Vine to boost engagement by giving the online shopping experience more pizzaz for the customers that prefer shopping in a store. 

3. Use Vine to integrate your offline and online presence

Like any social media post, a Vine video can go viral in the blink of an eye—but Vine videos are only becoming more pervasive in businesses’ marketing strategies.

In fact, Vine even made the transition to television in September 2013, when Dunkin’ Donuts aired a commercial made entirely from Vine during Monday Night Countdown. And as the commercial was shared on Twitter after, Dunkin Donuts was “able to enter the social conversation stream about Monday Night Football, cleverly tying in their offline and online presence.” 

So, now that it’s clear that Vine is only going to become a more important tool in your digital marketing toolbox, you’ll only benefit if you use Vine to boost engagement starting now. Get ahead of the crowd.