Monitoring your social media for trends, mentions, signs of crisis, and consumer sentiment can be difficult. Learn how to use Meltwater to make analyzing your social media easier.

What Is Meltwater?

Meltwater is a real-time media intelligence platform that focuses on engagement and emphasizes analytics of social media. It reviews social media posts each day from blogs, news sites, and social media platforms. Additionally, Meltwater will filter out the inapplicable or useless information and mark information it finds relevant. Meltwater will track online performance, assist in searches, and identify key influencers.

Make Your Life Easier

A single person monitoring millions of posts a day with no help is not very efficient. Ignoring social media completely is not business savvy. Meltwater is a tool that will simplify the job of analyzing social media. It will help you stay on top of trends in your industry. In addition, will generate campaign reports instantly. Meltwater is useful for external and internal communication. It helps keep your team up-to-date, allowing your company to remain competitive.

The Benefits

Monitoring social media can be a daunting task. Meltwater will help monitor your platforms with Enterprise Solutions and will be an extension of your department. They also offer a 24/7 dedicated support team. The Social Influencer program of Meltwater has millions of profiles, categories, and years of historical data, which can be used to find an influencer in any category. Saving you time and from playing a guessing game with influencers.

Customize Your Platform

Meltwater allows you to customize your dashboard in a way that fits your needs. You can create a custom dashboard with widgets to help design a reporting page with the information you need. It also, provides premade dashboards, themes, and benchmarks. It allows you to select keywords to help you in your searches and filter languages.

Filter Your Platforms

Some media platforms are weighted differently than others. A verified influencer or credible news source has stronger sway than other uncredited sources. Using the Custom Scoring feature, you can use Meltwater technology to prioritize your social media coverage. This will help you stay ahead of the curve.

Streamlining Your Social Media

Most importantly, Meltwater will have everything you need in one place. It simplifies social media management by analyzing the social media around your brand and your competitor. Manages interactions through likes, messages, replies, and retweets. Furthermore, it will even schedule your social media content across all your social media channels.

Competition

In the media intelligence platform, you can set up a competition dashboard. This will help you benchmark your competitors and gain insight into industry trends, opportunities, and strategies. Additionally, the Digital Marketing Insight Reports will help identify your competition’s digital spending activity. While, optimizing your paid ads, SEO strategy, and PR campaigns.

Let this easy-to-use and customizable platform simplify monitoring your social media engagement!