Interested in how to choose the best live video platform for your marketing strategy? With these tips you’ll learn how to provide your audience with real time experiences and always choose the most beneficial, live platform!

Why live video platforms?

Live video platforms provide two unique elements to video marketing: Urgency and interactivity. An additional benefit includes the ability for the audience to participate in live videos. This allows the broadcasters to implement the suggestions of their audience. The three main avenues that are most beneficial for live video feeds are Facebook, Instagram and Twitter.

Facebook

Facebook is the default platform for live video feeds. This live video platform will give you the most eyeballs for your content. This platform also has the largest array of possible reactions and the broadest reach. Facebook live is a lucrative device for scripted marketing messages, experiments and tracking results. As the broadcaster you can select a specific audience or list of individuals to easily share your live video with. This is an important attribute that is unique to Facebook and is not an option on all live video platforms. Broadcasts can last up to four hours and Facebook makes it easy to track the number of viewers, peak live viewers, people reached, reactions, comments and shares. Learn more about Facebook’s live video sharing here: https://www.facebook.com/help/1636872026560015

Twitter

Twitter is a better live video platform for short, spontaneous videos. Unlike Facebook, these videos are shared with your whole following. Use Twitter as a platform to share what is happening in that moment and use Facebook to share what you are thinking. Twitter also allows you to track viewers, shares and reach. A unique attribute of Twitter live videos is its connection to Periscope. When a live video posts to Twitter it automatically shows up on Periscope, which means it shows up in another newsfeed. This is beneficial because it increases discoverability of the video. Learn more about Twitter as a live video platform here: http://www.investopedia.com/news/twitter-making-it-easier-post-live-video/

Instagram

Instagram is the most recent live video platform and has many similarities to Snapchat’s live video tools. These video’s disappear from the feed after they are watched, which increases the urgency but reduces the number of views. You want to try and keep these videos casual due to their short lifespan but always keep them colorful and creative to engage your audience on a more artistically geared platform.

Two unique features of Instagram’s live video tool make it an effective marketing option. Users get a notification when a user they follow goes live, which creates a sense of awareness and visibility. Secondly, because followers only have the ability to watch the video right when its happening it creates a strong sense of urgency. If they miss the video there is no second chance to watch it later. Learn more about the benefits of Instagram as a live video platform here: http://www.addictivetips.com/ios/how-to-go-live-on-instagram/

These tools provide great potential for marketing strategies when they are utilized effectively but it is important to remember the fluid nature of the platforms. Therefore, in order to maximize their potential it is extremely important to stay on top of updates and changes.